Question 1

The U.S. Department of Commerce has mandated that all U.S. government purchases use the metric system.

Accepted Answer

A) True 
 B)False

Question 2

What statement is true in industrial markets?

Accepted Answer

A)  Demand is nonvolatile by nature. 
B)  Markets are unaffected by derived demand. 
C)  Industrial sellers tend to have small numbers of customers upon which they are more dependent. 
D)  Sales of industrial goods are stable and do not fluctuate. 
E)  Professional buyers tend to undertake dissimilar investment actions to achieve the same goal. 
A)  Demand is nonvolatile by nature. 
B)  Markets are unaffected by derived demand. 
C)  Industrial sellers tend to have small numbers of customers upon which they are more dependent. 
D)  Sales of industrial goods are stable and do not fluctuate. 
E)  Professional buyers tend to undertake dissimilar investment actions to achieve the same goal.

Question 3

The adoption of universal quality standards would mean that the perceptions of industrial product quality would also be standardized.

Accepted Answer

A) True 
 B)False

Question 4

In which stage of Rostow's five-stage model of economic growth do highly-industrialized countries like Japan and Germany fit?

Accepted Answer

A)  traditional society 
B)  preconditions to takeoff 
C)  takeoff 
D)  drive to maturity 
E)  the age of mass consumption 
A)  traditional society 
B)  preconditions to takeoff 
C)  takeoff 
D)  drive to maturity 
E)  the age of mass consumption

Question 5

The lack of common standards for manufacturing highly specialized equipment is a problem in international sales of industrial products.

Accepted Answer

A) True 
 B)False

Question 6

A company website is the most important vehicle for selling industrial products, reaching prospective B2B customers, and marketing in most countries.

Accepted Answer

A) True 
 B)False

Question 7

What is the first stage of Rostow's five-stage model of economic development?

Accepted Answer

A)  the traditional society 
B)  drive to maturity 
C)  preconditions for takeoff 
D)  takeoff 
E)  the age of mass consumption 
A)  the traditional society 
B)  drive to maturity 
C)  preconditions for takeoff 
D)  takeoff 
E)  the age of mass consumption

Question 8

The ISO 9000 certification allows a company to

Accepted Answer

A)  hedge its risk from currency fluctuations. 
B)  bypass all international trade barriers. 
C)  diversify into other product lines. 
D)  differentiate it from its competitors. 
E)  provide after-sales services. 
A)  hedge its risk from currency fluctuations. 
B)  bypass all international trade barriers. 
C)  diversify into other product lines. 
D)  differentiate it from its competitors. 
E)  provide after-sales services.

Question 9

The industrialized economies in the ________ stage of Rostow's five-stage model of economic development focus more on low-cost manufacturing of a variety of consumer and some industrial goods. They buy from all categories of industrial products and services.

Accepted Answer

A)  traditional society 
B)  drive to maturity 
C)  preconditions to takeoff 
D)  age of mass consumption 
E)  takeoff 
A)  traditional society 
B)  drive to maturity 
C)  preconditions to takeoff 
D)  age of mass consumption 
E)  takeoff

Question 10

Derived demand can be defined as demand that is

Accepted Answer

A)  independent of price. 
B)  independent of consumer wants and needs. 
C)  dependent on another source. 
D)  highly volatile. 
E)  highly responsive to factors other than price. 
A)  independent of price. 
B)  independent of consumer wants and needs. 
C)  dependent on another source. 
D)  highly volatile. 
E)  highly responsive to factors other than price.

Question 11

Restrictions on cross-border data flows are potentially the most damaging to industries that

Accepted Answer

A)  are fragmented. 
B)  focus on domestic production. 
C)  generate revenue from the sale of physical products across borders. 
D)  rely on information transfers across countries. 
E)  are concentrated in nature. 
A)  are fragmented. 
B)  focus on domestic production. 
C)  generate revenue from the sale of physical products across borders. 
D)  rely on information transfers across countries. 
E)  are concentrated in nature.

Question 12

Three factors affect the demand in international industrial markets differently than in consumer markets. What are these factors?

Accepted Answer

The three factors that affect the demand

Question 13

Some business services have intrinsic value that can be embodied in some tangible form; they can be produced in one country and exported to another. An example is

Accepted Answer

A)  language schools. 
B)  in-flight services on an airplane. 
C)  operating an automatic teller machine. 
D)  data processing services. 
E)  physicians' services. 
A)  language schools. 
B)  in-flight services on an airplane. 
C)  operating an automatic teller machine. 
D)  data processing services. 
E)  physicians' services.

Question 14

Which country is designated as being in Stage 2 of Rostow's five-stage model of economic growth?

Accepted Answer

A)  Russia 
B)  Germany 
C)  South Korea 
D)  Czech Republic 
E)  Vietnam 
A)  Russia 
B)  Germany 
C)  South Korea 
D)  Czech Republic 
E)  Vietnam

Question 15

Describe the five stages of Rostow's model of economic development.

Accepted Answer

The five stages of Rostow's five-stage m

Question 16

Which statement is true of universal standards in the sale of international products?

Accepted Answer

A)  The idea of universal standards is being resisted in developing countries. 
B)  Firms that adhere to universal standards find the costs to be greater than the benefits. 
C)  The international market for industrial goods uses the imperial system as a universal standard. 
D)  All governments mandate universal standards. 
E)  The lack of universal standards limits the expansion of industries. 
A)  The idea of universal standards is being resisted in developing countries. 
B)  Firms that adhere to universal standards find the costs to be greater than the benefits. 
C)  The international market for industrial goods uses the imperial system as a universal standard. 
D)  All governments mandate universal standards. 
E)  The lack of universal standards limits the expansion of industries.

Question 17

Relationship marketing shifts the focus away from price to service and long-term benefits.

Accepted Answer

A) True 
 B)False

Question 18

For many industrial products, the revenue from associated services exceeds the revenue from the products themselves.

Accepted Answer

A) True 
 B)False

Question 19

The ________ measures customers' satisfaction and perceptions of quality of a representative sample of America's goods and services.

Accepted Answer

A)  ISO 9000 
B)  ICE 
C)  Net Promoter Score (NPS) 
D)  American Customer Satisfaction Index (ACSI) 
E)  American Price Index (API) 
A)  ISO 9000 
B)  ICE 
C)  Net Promoter Score (NPS) 
D)  American Customer Satisfaction Index (ACSI) 
E)  American Price Index (API)

Question 20

The most significant environmental factor affecting the international market for industrial goods and services is the degree of standardization.

Accepted Answer

A) True 
 B)False

The U.S. Department of Commerce has mandated that all U.S. government purchases use the metric system.

What statement is true in industrial markets?

The adoption of universal quality standards would mean that the perceptions of industrial product quality would also be standardized.

In which stage of Rostow's five-stage model of economic growth do highly-industrialized countries like Japan and Germany fit?

The lack of common standards for manufacturing highly specialized equipment is a problem in international sales of industrial products.

A company website is the most important vehicle for selling industrial products, reaching prospective B2B customers, and marketing in most countries.

What is the first stage of Rostow's five-stage model of economic development?

The ISO 9000 certification allows a company to

The industrialized economies in the ________ stage of Rostow's five-stage model of economic development focus more on low-cost manufacturing of a variety of consumer and some industrial goods. They buy from all categories of industrial products and services.

Derived demand can be defined as demand that is

Restrictions on cross-border data flows are potentially the most damaging to industries that

Three factors affect the demand in international industrial markets differently than in consumer markets. What are these factors?

Some business services have intrinsic value that can be embodied in some tangible form; they can be produced in one country and exported to another. An example is

Which country is designated as being in Stage 2 of Rostow's five-stage model of economic growth?

Describe the five stages of Rostow's model of economic development.

Which statement is true of universal standards in the sale of international products?

Relationship marketing shifts the focus away from price to service and long-term benefits.

For many industrial products, the revenue from associated services exceeds the revenue from the products themselves.

The ________ measures customers' satisfaction and perceptions of quality of a representative sample of America's goods and services.

The most significant environmental factor affecting the international market for industrial goods and services is the degree of standardization.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters

Exam 14: Products and Services for Businesses

The U.S. Department of Commerce has mandated that all U.S. government purchases use the metric system.

What statement is true in industrial markets?

The adoption of universal quality standards would mean that the perceptions of industrial product quality would also be standardized.

In which stage of Rostow's five-stage model of economic growth do highly-industrialized countries like Japan and Germany fit?

The lack of common standards for manufacturing highly specialized equipment is a problem in international sales of industrial products.

A company website is the most important vehicle for selling industrial products, reaching prospective B2B customers, and marketing in most countries.

What is the first stage of Rostow's five-stage model of economic development?

The ISO 9000 certification allows a company to

The industrialized economies in the ________ stage of Rostow's five-stage model of economic development focus more on low-cost manufacturing of a variety of consumer and some industrial goods. They buy from all categories of industrial products and services.

Derived demand can be defined as demand that is

Restrictions on cross-border data flows are potentially the most damaging to industries that

Three factors affect the demand in international industrial markets differently than in consumer markets. What are these factors?

Some business services have intrinsic value that can be embodied in some tangible form; they can be produced in one country and exported to another. An example is

Which country is designated as being in Stage 2 of Rostow's five-stage model of economic growth?

Describe the five stages of Rostow's model of economic development.

Which statement is true of universal standards in the sale of international products?

Relationship marketing shifts the focus away from price to service and long-term benefits.

For many industrial products, the revenue from associated services exceeds the revenue from the products themselves.

The ________ measures customers' satisfaction and perceptions of quality of a representative sample of America's goods and services.

The most significant environmental factor affecting the international market for industrial goods and services is the degree of standardization.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters