Exam 4: Cultural Dynamics in Assessing Global Markets

As countries move from agricultural to industrial to services economies, birthrates increase.

Cultures which are low in Uncertainty Avoidance Index are more likely to

A company that decides to deliberately try and change the aspects of a culture that are in opposition to its marketing goals is practicing cultural congruence.

Lisette is excited about her new home in Rome. She has been given the opportunity to learn about a new culture, form new friendships, and capitalize on opportunities that were not available in her previous workplace based in Atlanta. In this scenario, Lisette is going through ________ as she adjusts to living in Rome.

How has the advent of women joining the workforce in growing numbers for the past 30 years affected American culture?

A culture with a low ________ score is likely to have greater respect for equality.

Of the four approaches to governance found in the 20th century, colonialism was the only approach that survived World War II.

The language we use is an example of a cultural symbol.

The baby boom generation has affected consumption patterns around the world since it started and continues to do so today. This is one example of how ________ can be reflected in social institutions.

Linguistic difference refers to the geographical differences among trading nations.

The manner in and amount which people consume, the priority of needs and wants they attempt to satisfy, and the manner in which they satisfy them are functions of their culture.

________ refers to a strategy that involves marketing products similar to ones already on the market, thereby minimizing resistance.

________ in India is a social institution that influences the roles and status positions found within Indian society.

According to Philip Parker, a marketing professor, there are strong correlations between the climate of a region and the per capita GDP of countries in that region.

Dutch management professor Geert Hofstede argues that culture provides a guide for humans on how to think and behave.

Acculturation refers to the process of becoming an agent of change through innovation.

Jessica is new to international marketing and assumes that if a country speaks a similar language as another country then both of those countries will also be interested in the same types of products and services. Jessica appears to be suffering from

In the context of planned and unplanned cultural change, discuss the methods used by marketers to overcome resistance to change in an international marketing scenario.

Culture encompasses the sum total of knowledge, beliefs, art, morals, laws, and customs acquired by members of a society.

Next Energy is advocating the use of solar power to replace all petroleum-based energy sources. The company holds demonstrations to show how solar power could be used in all major petroleum-based products-automobiles, power sources, and heating and cooling. Next Energy is most likely employing a strategy of ________ change, a deliberate attempt to change the way we do things with respect to energy sources.