Question 1

Which technological innovation has had a great impact on the gender-based determination of responsibilities and roles?

Accepted Answer

A)  mobile phones 
B)  computers 
C)  aircrafts 
D)  optogenetics 
E)  birth control techniques 
A)  mobile phones 
B)  computers 
C)  aircrafts 
D)  optogenetics 
E)  birth control techniques

Question 2

Young children learn about social institutions from their families and when they go to school. This process of learning is called

Accepted Answer

A)  anarchy. 
B)  socialization. 
C)  cultural apathy. 
D)  cognitive dissonance. 
E)  social rebellion. 
A)  anarchy. 
B)  socialization. 
C)  cultural apathy. 
D)  cognitive dissonance. 
E)  social rebellion.

Question 3

Selena works for a U.S.-based manufacturing company that wants to build a plant in Indonesia. Selena is concerned about the language barriers because she knows more than 300 languages are spoken throughout Indonesia. What is Selena's main concern?

Accepted Answer

A)  ethnocentrism 
B)  linguistic distance 
C)  power distance. 
D)  aesthetics 
E)  individualism 
A)  ethnocentrism 
B)  linguistic distance 
C)  power distance. 
D)  aesthetics 
E)  individualism

Question 4

For most people, the first social institution outside of the home they are exposed to is a government source.

Accepted Answer

A) True 
 B)False

Question 5

Which of the dimensions identified by Hofstede in his study of how cultures differ refers to the extent to which people try to control their desires and impulses?

Accepted Answer

A)  Long-term Orientation 
B)  Uncertainty Avoidance Index 
C)  Accommodation 
D)  Self-actualization 
E)  Indulgence 
A)  Long-term Orientation 
B)  Uncertainty Avoidance Index 
C)  Accommodation 
D)  Self-actualization 
E)  Indulgence

Question 6

One indicator of the narrowing ________ gap between the sexes is the fact that the majority of university students in the United States are women.

Accepted Answer

A)  emotional 
B)  biological 
C)  identity 
D)  education 
E)  language 
A)  emotional 
B)  biological 
C)  identity 
D)  education 
E)  language

Question 7

The measure of the differences between language is known as linguistic

Accepted Answer

A)  origin. 
B)  distance. 
C)  recency. 
D)  lining. 
E)  rule. 
A)  origin. 
B)  distance. 
C)  recency. 
D)  lining. 
E)  rule.

Question 8

Nathan decided it would be best for his company to introduce a low-calorie drink product into the South American market that is similar to other products already in place in the country. He felt this would lead to less resistance on the part of the South American consumer and the products would sell well. What type of strategy is Nathan using?

Accepted Answer

A)  linguistic distance 
B)  cultural intolerance 
C)  planned change 
D)  unplanned obsolescence 
E)  cultural congruence 
A)  linguistic distance 
B)  cultural intolerance 
C)  planned change 
D)  unplanned obsolescence 
E)  cultural congruence

Question 9

According to Jared Diamond innovations spread faster north to south than east to west.

Accepted Answer

A) True 
 B)False

Question 10

The first step in bringing about planned change in a society is to

Accepted Answer

A)  determine which cultural factors conflict with an innovation. 
B)  create a resistance to the cultural factor hindering acceptance. 
C)  wait for eventual cultural changes that prove the value of the innovation to the culture. 
D)  market products similar to ones already on the market. 
E)  introduce a product or service and simply hope for the best. 
A)  determine which cultural factors conflict with an innovation. 
B)  create a resistance to the cultural factor hindering acceptance. 
C)  wait for eventual cultural changes that prove the value of the innovation to the culture. 
D)  market products similar to ones already on the market. 
E)  introduce a product or service and simply hope for the best.

Question 11

In the context of cultural values, which statements is true?

Accepted Answer

A)  Countries that are high in individualism and low in uncertainty avoidance tend to be more innovative. 
B)  Diffusion of innovations will be fast in countries that are low on individualism and high on uncertainty avoidance. 
C)  Based on the experiments done with American and Chinese students, individualistic cultures tend to respond more favorably to self-focused appeals. 
D)  Based on the experiments done with American and Chinese students, emotional appeals tend to attract people from collectivistic cultures. 
E)  Based on the experiments done with American and Chinese students, individuals dislike the novelty in relation to their own cultures. 
A)  Countries that are high in individualism and low in uncertainty avoidance tend to be more innovative. 
B)  Diffusion of innovations will be fast in countries that are low on individualism and high on uncertainty avoidance. 
C)  Based on the experiments done with American and Chinese students, individualistic cultures tend to respond more favorably to self-focused appeals. 
D)  Based on the experiments done with American and Chinese students, emotional appeals tend to attract people from collectivistic cultures. 
E)  Based on the experiments done with American and Chinese students, individuals dislike the novelty in relation to their own cultures.

Question 12

________ is best defined as a responsible effort to learn from others' cultural ways in the quest for better solutions to a society's particular problems.

Accepted Answer

A)  Cultural apathy 
B)  Cultural borrowing 
C)  Cultural sensitivity 
D)  Cultural aestheticism 
E)  Cultural assimilation 
A)  Cultural apathy 
B)  Cultural borrowing 
C)  Cultural sensitivity 
D)  Cultural aestheticism 
E)  Cultural assimilation

Question 13

Cultures with high Uncertainty Avoidance Index scores tend to have a low level of anxiety and stress.

Accepted Answer

A) True 
 B)False

Question 14

Of the following countries, which requires the least number of school days in a year for elementary age students?

Accepted Answer

A)  China 
B)  India 
C)  United States 
D)  Japan 
E)  Germany 
A)  China 
B)  India 
C)  United States 
D)  Japan 
E)  Germany

Question 15

According to anthropologist Edward T. Hall, culture is

Accepted Answer

A)  all-encompassing. 
B)  relatively minor in the scheme of life. 
C)  communication. 
D)  strongly linked to physiology. 
E)  standard throughout the world. 
A)  all-encompassing. 
B)  relatively minor in the scheme of life. 
C)  communication. 
D)  strongly linked to physiology. 
E)  standard throughout the world.

Question 16

Jason is a marketing manager for a large breakfast cereal company. He knows that most people in China eat breakfast like everyone else in the world, but he also understands that they may not want the sugar-laden cereals his company is known for and he should consider promoting healthier cereal options instead. Jason is revealing cultural ________ as he makes his decision.

Accepted Answer

A)  insensitivity 
B)  ethnocentrism 
C)  apathy 
D)  empathy 
E)  indifference 
A)  insensitivity 
B)  ethnocentrism 
C)  apathy 
D)  empathy 
E)  indifference

Question 17

The Uncertainty Avoidance Index (UAI), one of the four dimensions of culture identified by Geert Hofstede, focuses on assertiveness and achievement.

Accepted Answer

A) True 
 B)False

Question 18

________ refers to being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated.

Accepted Answer

A)  Cultural shock 
B)  Cultural apathy 
C)  Counter culture 
D)  Cultural sensitivity 
E)  Culture transfer 
A)  Cultural shock 
B)  Cultural apathy 
C)  Counter culture 
D)  Cultural sensitivity 
E)  Culture transfer

Question 19

Illustrate the differences in "Asian and Western" thought as discussed by Richard Nisbett.

Accepted Answer

Richard Nisbett, in his book "The Geogra

Question 20

Additional studies based on Geert Hofstede's original study of how cultures differ identified the fifth dimension known as

Accepted Answer

A)  Power Distance Index. 
B)  Uncertainty Avoidance orientation. 
C)  Long-term Orientation. 
D)  Masculinity/Femininity Index. 
E)  Individualism/Collectivism orientation. 
A)  Power Distance Index. 
B)  Uncertainty Avoidance orientation. 
C)  Long-term Orientation. 
D)  Masculinity/Femininity Index. 
E)  Individualism/Collectivism orientation.

Which technological innovation has had a great impact on the gender-based determination of responsibilities and roles?

Young children learn about social institutions from their families and when they go to school. This process of learning is called

Selena works for a U.S.-based manufacturing company that wants to build a plant in Indonesia. Selena is concerned about the language barriers because she knows more than 300 languages are spoken throughout Indonesia. What is Selena's main concern?

For most people, the first social institution outside of the home they are exposed to is a government source.

Which of the dimensions identified by Hofstede in his study of how cultures differ refers to the extent to which people try to control their desires and impulses?

One indicator of the narrowing ________ gap between the sexes is the fact that the majority of university students in the United States are women.

The measure of the differences between language is known as linguistic

According to Jared Diamond innovations spread faster north to south than east to west.

The first step in bringing about planned change in a society is to

In the context of cultural values, which statements is true?

________ is best defined as a responsible effort to learn from others' cultural ways in the quest for better solutions to a society's particular problems.

Cultures with high Uncertainty Avoidance Index scores tend to have a low level of anxiety and stress.

Of the following countries, which requires the least number of school days in a year for elementary age students?

According to anthropologist Edward T. Hall, culture is

The Uncertainty Avoidance Index (UAI), one of the four dimensions of culture identified by Geert Hofstede, focuses on assertiveness and achievement.

________ refers to being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated.

Illustrate the differences in "Asian and Western" thought as discussed by Richard Nisbett.

Additional studies based on Geert Hofstede's original study of how cultures differ identified the fifth dimension known as

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters

Exam 4: Cultural Dynamics in Assessing Global Markets

Which technological innovation has had a great impact on the gender-based determination of responsibilities and roles?

Young children learn about social institutions from their families and when they go to school. This process of learning is called

Selena works for a U.S.-based manufacturing company that wants to build a plant in Indonesia. Selena is concerned about the language barriers because she knows more than 300 languages are spoken throughout Indonesia. What is Selena's main concern?

For most people, the first social institution outside of the home they are exposed to is a government source.

Which of the dimensions identified by Hofstede in his study of how cultures differ refers to the extent to which people try to control their desires and impulses?

One indicator of the narrowing ________ gap between the sexes is the fact that the majority of university students in the United States are women.

The measure of the differences between language is known as linguistic

According to Jared Diamond innovations spread faster north to south than east to west.

The first step in bringing about planned change in a society is to

In the context of cultural values, which statements is true?

________ is best defined as a responsible effort to learn from others' cultural ways in the quest for better solutions to a society's particular problems.

Cultures with high Uncertainty Avoidance Index scores tend to have a low level of anxiety and stress.

Of the following countries, which requires the least number of school days in a year for elementary age students?

According to anthropologist Edward T. Hall, culture is

The Uncertainty Avoidance Index (UAI), one of the four dimensions of culture identified by Geert Hofstede, focuses on assertiveness and achievement.

________ refers to being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated.

Illustrate the differences in "Asian and Western" thought as discussed by Richard Nisbett.

Additional studies based on Geert Hofstede's original study of how cultures differ identified the fifth dimension known as

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters