Exam 15: International Marketing Channels

What is a critical element associated with using a particular type of middleman?

A website should be seen as

What is one of the highest costs of doing business in China?

In the United States, if a middleman is terminated, the company is required to pay 1 percent of the middleman's average annual compensation multiplied by the number of years the middleman served as a final settlement.

What group is considered to be the foundation of the Japanese distribution system?

What are the main features of export management companies? Describe their advantages and disadvantages.

Which action should be taken when beginning the search for prospective middlemen?

An export management company (EMC) functions as a low-cost, independent marketing department with direct responsibility to the parent firm.

The WTO in 2003 ruled export management companies to be in violation of international trade rules.

Domestic middlemen offer many advantages for companies with large international sales volume.

What is often the approach of choice in markets with insufficient or underdeveloped distribution systems?

In an import-oriented distribution structure, supply often exceeds demand.

The behavior of channel members in the distribution process is the result of the interactions between the cultural environment and the marketing process.

One result of the EU's unification is

As traditional channel structures are changing, importers and retailers are becoming less involved in new product development.

________ are a type of domestic middleman.

What are the various techniques that can be used to motivate middlemen?

In a ________ distribution structure, an importer controls a fixed supply of goods and the marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers.

Most middlemen handle brands in good times when the line is making money but quickly reject such products within a season or a year if they fail to produce during that period. This is a problem associated with which of the six Cs of distribution channel strategy?

A major disadvantage of ________ is that they can seldom afford to make the kind of market investment needed to establish deep distribution for products.