Exam 15: International Marketing Channels

IGP owned a large warehouse in England where it stored and distributed books. It was approached by a greeting card company in the U.S. to distribute those as well. Since the products would go into similar markets and IGP could make a profit on the distribution of the greeting card line, it decided to participate in

A(n) ________ is an individual agent middleman or an agent middleman firm providing a selling service for manufacturers that cover only one or two markets.

A marketing manager of a firm with small international sales volume is looking for a middleman who can take responsibility for promotion of the company's products, credit arrangements, physical handling, and market research. Also, the middleman must be able to provide information on financial, patent, and licensing matters. What type of middleman would be the best choice for this marketing manager if he wants to meet his objectives?

Sixty percent of the Japanese population lives in the ________ market area, which essentially functions as one massive city.

Ideally, a website should be translated into the languages of the target market.

An e-vendor in a foreign market can generally ignore culture as an important variable because the commerce is being done via the Internet, which is culturally insensitive.

The rate of change in retailing around the world appears to be directly related to the

A major goal of the Export Trading Company (ETC) Act was to

Which distribution structure is also known as a traditional distribution structure?

A ________ provides a selling service for a manufacturer, has a short-term relationship with the manufacturer, and operates on a straight commission basis.

A change of transportation mode can affect a change in packaging and handling, inventory costs, warehousing time and cost, and delivery charges.

In the traditional distribution structure in a developing country, independent agencies that provide facilitating functions are nonexistent or underdeveloped.

Discuss the Export Trading Company (ETC) Act and its effects on U.S. firms.

What happens in an import-oriented distribution structure? How are intermediaries affected?

Using foreign-country middlemen moves the manufacturer away from the market and the company becomes less involved with problems of language, physical distribution, communications, and financing.

The Japanese distribution structure is similar to ones found in the United States or Europe.

Which mode of distribution affords the most control over the distribution channels but often at a cost that is not practical?

The Export Trading Company Act allows producers of similar products to form export trading companies.

Home-country middlemen are also known as ________ middlemen, and are located in the producing firm's country.

A physical distribution system involves only the physical movement of goods.