Question 1

E-commerce is a form of ________ selling.

Accepted Answer

A)  direct 
B)  parallel 
C)  dual 
D)  indirect 
E)  targeted 
A)  direct 
B)  parallel 
C)  dual 
D)  indirect 
E)  targeted

Question 2

Selecting a middleman is usually as simple as asking for a recommendation from a company's local manager.

Accepted Answer

A) True 
 B)False

Question 3

Cargo ships are reducing transit time and are larger and thus able to carry more containers. What is a disadvantage of this for U.S. companies' imports?

Accepted Answer

A)  They are taking business away from other forms of transit. 
B)  Some ships are too large to fit into U.S. ports. 
C)  The cost is becoming prohibitive. 
D)  Containers cannot be shipped by rail in Europe. 
E)  They have impeded investment in supersonic passenger jets. 
A)  They are taking business away from other forms of transit. 
B)  Some ships are too large to fit into U.S. ports. 
C)  The cost is becoming prohibitive. 
D)  Containers cannot be shipped by rail in Europe. 
E)  They have impeded investment in supersonic passenger jets.

Question 4

When developing a website, what is true about the use of language?

Accepted Answer

A)  English should be used, as it is the most universal language. 
B)  It is not necessary to use multiple languages because the customer will bridge the language gap. 
C)  Simple translation of web pages is sufficient to reach foreign markets. 
D)  Language and culture do not impact a website's message in any significant way. 
E)  A country-specific (and language-specific) website may make the difference between success and failure. 
A)  English should be used, as it is the most universal language. 
B)  It is not necessary to use multiple languages because the customer will bridge the language gap. 
C)  Simple translation of web pages is sufficient to reach foreign markets. 
D)  Language and culture do not impact a website's message in any significant way. 
E)  A country-specific (and language-specific) website may make the difference between success and failure.

Question 5

Abel Corp. is a wholesaler for Global Electric in the French market. Global Electric discovered that Abel Corp. was diverting some of its goods to the English market. Abel could get a greater profit in the English market because the goods were bought by the firm at a cheaper price in France. What is Abel engaged in?

Accepted Answer

A)  black marketing 
B)  parallel importing 
C)  backwashing 
D)  industrial piracy 
E)  smuggling 
A)  black marketing 
B)  parallel importing 
C)  backwashing 
D)  industrial piracy 
E)  smuggling

Question 6

E-commerce is more developed in ________ than the rest of the world, partly because of the lower cost of access to the Internet than found elsewhere.

Accepted Answer

A)  China 
B)  Brazil 
C)  Switzerland 
D)  Japan 
E)  the United States 
A)  China 
B)  Brazil 
C)  Switzerland 
D)  Japan 
E)  the United States

Question 7

General Motors, ________, and DaimlerChrysler have created a single online site called Covisint for purchasing automotive parts from suppliers.

Accepted Answer

A)  Toyota Motor Corporation 
B)  Honda Motor Company 
C)  Ford Motor Company 
D)  Nissan Motor Company 
E)  Hyundai Motors 
A)  Toyota Motor Corporation 
B)  Honda Motor Company 
C)  Ford Motor Company 
D)  Nissan Motor Company 
E)  Hyundai Motors

Question 8

In an import-oriented distribution structure,

Accepted Answer

A)  the importer-wholesaler traditionally performs most of the marketing functions. 
B)  the relationship between the importer and any middleman is similar to that found in a mass-marketing system. 
C)  several independent agencies provide functions such as advertising, marketing research, and financing. 
D)  the idea of a channel as a chain of intermediaries performing specific activities is common. 
E)  the distribution system is national in scope. 
A)  the importer-wholesaler traditionally performs most of the marketing functions. 
B)  the relationship between the importer and any middleman is similar to that found in a mass-marketing system. 
C)  several independent agencies provide functions such as advertising, marketing research, and financing. 
D)  the idea of a channel as a chain of intermediaries performing specific activities is common. 
E)  the distribution system is national in scope.

Question 9

What is one of the key elements in distribution decisions when it comes to choosing channels?

Accepted Answer

A)  selection of optimum container sizes 
B)  volume discounts and rebates 
C)  functions performed by middlemen 
D)  local advertising modes 
E)  target market culture 
A)  selection of optimum container sizes 
B)  volume discounts and rebates 
C)  functions performed by middlemen 
D)  local advertising modes 
E)  target market culture

Question 10

Discuss the continuity problem associated with a channel of distribution.

Accepted Answer

Channels of distribution often pose long

Question 11

________ offer one of the easiest routes to gain entrance into the complicated Japanese distribution system because they virtually control distribution through all levels of channels in Japan.

Accepted Answer

A)  Trade representatives 
B)  Trading companies 
C)  Brokers 
D)  Export management companies 
E)  Complementary marketers 
A)  Trade representatives 
B)  Trading companies 
C)  Brokers 
D)  Export management companies 
E)  Complementary marketers

Question 12

Transporting and storing goods, breaking bulk, providing credit, local advertising, sales representation, and negotiations with middlemen most directly relate to which of the six Cs of the channel distribution strategy?

Accepted Answer

A)  cost 
B)  control 
C)  coverage 
D)  character 
E)  continuity 
A)  cost 
B)  control 
C)  coverage 
D)  character 
E)  continuity

Question 13

What are the six issues that must be taken into consideration by an e-vendor?

Accepted Answer

The various issues that must be taken in

Question 14

Parallel importing is also known as

Accepted Answer

A)  secondary wholesaling. 
B)  black marketing. 
C)  backwashing. 
D)  industrial piracy. 
E)  smuggling. 
A)  secondary wholesaling. 
B)  black marketing. 
C)  backwashing. 
D)  industrial piracy. 
E)  smuggling.

Question 15

In the context of the distribution structure in Japan, it has been observed that Japanese consumers favor cheaper prices over personal service.

Accepted Answer

A) True 
 B)False

Question 16

What company offers a manufacturer's retail store?

Accepted Answer

A)  Toys "R" Us 
B)  Walmart 
C)  Costco 
D)  Benetton 
E)  IKEA 
A)  Toys "R" Us 
B)  Walmart 
C)  Costco 
D)  Benetton 
E)  IKEA

Question 17

Traditional distribution channels in developing countries evolved from economies with a strong dependence on imported manufactured goods.

Accepted Answer

A) True 
 B)False

Question 18

In Japan, under the Large-Scale Retail Store Law, all proposals for new "large" stores were first judged by the

Accepted Answer

A)  Transport and Tourism Department. 
B)  Internal Affairs and Business Council. 
C)  Ministry of International Trade and Industry. 
D)  Health and Welfare Committee. 
E)  Local Retailers Union. 
A)  Transport and Tourism Department. 
B)  Internal Affairs and Business Council. 
C)  Ministry of International Trade and Industry. 
D)  Health and Welfare Committee. 
E)  Local Retailers Union.

Question 19

Which arrangement is best undertaken when a firm wants to keep its seasonal distribution channels functioning throughout the year?

Accepted Answer

A)  price skimming 
B)  using the services of a trading company 
C)  establishing a retail store 
D)  using the services of an export management company 
E)  complementary marketing 
A)  price skimming 
B)  using the services of a trading company 
C)  establishing a retail store 
D)  using the services of an export management company 
E)  complementary marketing

Question 20

One way to get around the difficulty of full-market coverage in a country is to

Accepted Answer

A)  seek significant penetration in major population areas. 
B)  avoid countries with multiple languages. 
C)  assess countries in terms of market segments, not geographic segments. 
D)  keep marketing efforts to highly developed areas. 
E)  focus on the use of one channel. 
A)  seek significant penetration in major population areas. 
B)  avoid countries with multiple languages. 
C)  assess countries in terms of market segments, not geographic segments. 
D)  keep marketing efforts to highly developed areas. 
E)  focus on the use of one channel.

E-commerce is a form of ________ selling.

Selecting a middleman is usually as simple as asking for a recommendation from a company's local manager.

Cargo ships are reducing transit time and are larger and thus able to carry more containers. What is a disadvantage of this for U.S. companies' imports?

When developing a website, what is true about the use of language?

E-commerce is more developed in ________ than the rest of the world, partly because of the lower cost of access to the Internet than found elsewhere.

General Motors, ________, and DaimlerChrysler have created a single online site called Covisint for purchasing automotive parts from suppliers.

In an import-oriented distribution structure,

What is one of the key elements in distribution decisions when it comes to choosing channels?

Discuss the continuity problem associated with a channel of distribution.

________ offer one of the easiest routes to gain entrance into the complicated Japanese distribution system because they virtually control distribution through all levels of channels in Japan.

Transporting and storing goods, breaking bulk, providing credit, local advertising, sales representation, and negotiations with middlemen most directly relate to which of the six Cs of the channel distribution strategy?

What are the six issues that must be taken into consideration by an e-vendor?

Parallel importing is also known as

In the context of the distribution structure in Japan, it has been observed that Japanese consumers favor cheaper prices over personal service.

What company offers a manufacturer's retail store?

Traditional distribution channels in developing countries evolved from economies with a strong dependence on imported manufactured goods.

In Japan, under the Large-Scale Retail Store Law, all proposals for new "large" stores were first judged by the

Which arrangement is best undertaken when a firm wants to keep its seasonal distribution channels functioning throughout the year?

One way to get around the difficulty of full-market coverage in a country is to

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters

Exam 15: International Marketing Channels

E-commerce is a form of ________ selling.

Selecting a middleman is usually as simple as asking for a recommendation from a company's local manager.

Cargo ships are reducing transit time and are larger and thus able to carry more containers. What is a disadvantage of this for U.S. companies' imports?

When developing a website, what is true about the use of language?

E-commerce is more developed in ________ than the rest of the world, partly because of the lower cost of access to the Internet than found elsewhere.

General Motors, ________, and DaimlerChrysler have created a single online site called Covisint for purchasing automotive parts from suppliers.

In an import-oriented distribution structure,

What is one of the key elements in distribution decisions when it comes to choosing channels?

Discuss the continuity problem associated with a channel of distribution.

________ offer one of the easiest routes to gain entrance into the complicated Japanese distribution system because they virtually control distribution through all levels of channels in Japan.

Transporting and storing goods, breaking bulk, providing credit, local advertising, sales representation, and negotiations with middlemen most directly relate to which of the six Cs of the channel distribution strategy?

What are the six issues that must be taken into consideration by an e-vendor?

Parallel importing is also known as

In the context of the distribution structure in Japan, it has been observed that Japanese consumers favor cheaper prices over personal service.

What company offers a manufacturer's retail store?

Traditional distribution channels in developing countries evolved from economies with a strong dependence on imported manufactured goods.

In Japan, under the Large-Scale Retail Store Law, all proposals for new "large" stores were first judged by the

Which arrangement is best undertaken when a firm wants to keep its seasonal distribution channels functioning throughout the year?

One way to get around the difficulty of full-market coverage in a country is to

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters