Exam 17: Personal Selling and Sales Management
Exam 1: The Scope and Challenge of International Marketing94 Questions
Exam 2: The Dynamic Environment of International Trade109 Questions
Exam 3: History and Geography: the Foundations of Culture100 Questions
Exam 4: Cultural Dynamics in Assessing Global Markets104 Questions
Exam 5: Culture, Management Style, and Business Systems98 Questions
Exam 6: The Political Environment: a Critical Concern100 Questions
Exam 7: The International Legal Environment: Playing by the Rules100 Questions
Exam 8: Developing a Global Vision Through Marketing Research100 Questions
Exam 9: Economic Development and the Americas98 Questions
Exam 10: Europe, Africa, and the Middle East108 Questions
Exam 11: The Asia Pacific Region107 Questions
Exam 12: Global Marketing Management: Planning and Organization95 Questions
Exam 13: Products and Services for Consumers100 Questions
Exam 14: Products and Services for Businesses100 Questions
Exam 15: International Marketing Channels100 Questions
Exam 16: Integrated Marketing Communications and International Advertising99 Questions
Exam 17: Personal Selling and Sales Management101 Questions
Exam 18: Pricing for International Markets99 Questions
Exam 19: Inventive Negotiations With International Customers, Partners, and Regulators100 Questions
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In the U.S., poor performers typically stay with the company and are seldom fired.
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(True/False)
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Correct Answer:
False
What are virtual expatriates, and what are the disadvantages associated with using these sales managers?
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(Essay)
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Correct Answer:
Virtual expatriates manage operations in other countries but do not move there. They stay in hotels, make long visits, and maintain their families at home. Some spend up to 75 percent of their working time traveling. Close contact with subordinates and customers is tougher for virtual expatriates. Moreover, they are vulnerable to foreign bugs that are often more virulent and easier to catch on long international flights. Crime and violence against expatriates and travelers in foreign cities is a real hazard, traffic and short-hop flights in less developed countries are dangerous, and living in hotels is lonely.
Most expatriate failures are caused by the lack of
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(Multiple Choice)
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Correct Answer:
C
The traits that make for successful sales representatives in the United States are the same as those that are important in other countries as well.
(True/False)
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The primary control tool used by American sales managers with sales representatives is the
(Multiple Choice)
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What is likely the single most important reason for expatriate dissatisfaction?
(Multiple Choice)
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When Sandra was offered a transfer to the London office from New York, she worried that she would miss out on opportunities in the New York office when she returned because she hadn't been there. This is a common problem with
(Multiple Choice)
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With advances in communications technologies, virtual expatriates find it easy to maintain close contact with subordinates and customers.
(True/False)
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Personal career planning for the expatriate is a significant strategy that helps companies prevent returnee attrition.
(True/False)
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Expatriates from their own countries working for a foreign company in another country are called
(Multiple Choice)
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A multinational company with its headquarters in the U.S. wants to sell its new high-technology product in Germany. For the most effective selling, the sales force for this company would probably consist mostly of
(Multiple Choice)
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Japanese sales representatives are motivated more by the social pressure of their peers than by the prospect of making more money individually.
(True/False)
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Only a limited number of American high-caliber sales personnel are willing to live abroad for extended periods of time as expatriates.
(True/False)
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In relationship-oriented cultures, sales representatives tend to be on the bottom rung of the social ladder.
(True/False)
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When is an expatriate sales force most likely to have an advantage over a native sales force?
(Multiple Choice)
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What is the most likely reason for Americans to seek third-country nationals for their international sales forces?
(Multiple Choice)
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The primary control tool used by American sales managers is the benefits system.
(True/False)
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Training for expatriates focuses on the company, its products, technical information, and selling methods, while that for local personnel focuses on customs and foreign sales problems.
(True/False)
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