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In an Import-Oriented Distribution Structure

Question 28

Multiple Choice

In an import-oriented distribution structure,


A) the importer-wholesaler traditionally performs most of the marketing functions.
B) the relationship between the importer and any middleman is similar to that found in a mass-marketing system.
C) several independent agencies provide functions such as advertising, marketing research, and financing.
D) the idea of a channel as a chain of intermediaries performing specific activities is common.
E) the distribution system is national in scope.

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