Question 1

In most cultures, the first social institution infants are exposed to outside the home is in the form of a

Accepted Answer

A)  day-care center. 
B)  school. 
C)  religious institution. 
D)  shopping mall. 
E)  government agency. 
A)  day-care center. 
B)  school. 
C)  religious institution. 
D)  shopping mall. 
E)  government agency.

Question 2

According to traditional definitions, culture is transmitted from generation to generation.

Accepted Answer

A) True 
 B)False

Question 3

________ pertains to societies in which people from birth onward are integrated into strong, cohesive groups.

Accepted Answer

A)  Power distance 
B)  Individualism 
C)  Uncertainty 
D)  Collectivism 
E)  Masculinity 
A)  Power distance 
B)  Individualism 
C)  Uncertainty 
D)  Collectivism 
E)  Masculinity

Question 4

In the context of cultural values, the ________ Index refers to the preference for behavior that promotes one's self-interest.

Accepted Answer

A)  Individualism/Collectivism 
B)  Power Distance 
C)  Uncertainty Avoidance 
D)  Masculinity/Femininity 
E)  Linguistic 
A)  Individualism/Collectivism 
B)  Power Distance 
C)  Uncertainty Avoidance 
D)  Masculinity/Femininity 
E)  Linguistic

Question 5

How has the use of birth control pills affected social institutions?

Accepted Answer

A)  Educational institutions are finding it tougher to fill in seats. 
B)  Midwifery, as a profession, is becoming extinct. 
C)  More men and women are opposing the idea of "one-child family." 
D)  Women and men are increasingly adhering to traditional gender roles. 
E)  Schools are forced to address issues like abstinence and condom distribution. 
A)  Educational institutions are finding it tougher to fill in seats. 
B)  Midwifery, as a profession, is becoming extinct. 
C)  More men and women are opposing the idea of "one-child family." 
D)  Women and men are increasingly adhering to traditional gender roles. 
E)  Schools are forced to address issues like abstinence and condom distribution.

Question 6

People from which cultures are more likely to have a general distrust of others (not those in their groups) because power is seen to rest with individuals and is coercive rather than legitimate?

Accepted Answer

A)  cultures with a high Individualism/Collective Index score 
B)  cultures with a high Power Distance Index score 
C)  cultures with a low Individualism/Collective Index score 
D)  cultures with a low Power Distance Index score 
E)  cultures with a high Uncertainty Avoidance Index score 
A)  cultures with a high Individualism/Collective Index score 
B)  cultures with a high Power Distance Index score 
C)  cultures with a low Individualism/Collective Index score 
D)  cultures with a low Power Distance Index score 
E)  cultures with a high Uncertainty Avoidance Index score

Question 7

What is a characteristic of culture?

Accepted Answer

A)  It is radical in nature and readily accepts change. 
B)  It is the same across all countries. 
C)  It is the human-made part of human environment. 
D)  It is static in nature. 
E)  It is insignificant in assessing new markets. 
A)  It is radical in nature and readily accepts change. 
B)  It is the same across all countries. 
C)  It is the human-made part of human environment. 
D)  It is static in nature. 
E)  It is insignificant in assessing new markets.

Question 8

According to Edward Hall's comments on culture, which action could hurt companies and careers in foreign markets?

Accepted Answer

A)  adherence to the social norms of the foreign market 
B)  being agents of change in the new market 
C)  ignorance of cultural differences in the foreign market 
D)  strict following of the political rules of the foreign society 
E)  consideration of the economic system of the new market 
A)  adherence to the social norms of the foreign market 
B)  being agents of change in the new market 
C)  ignorance of cultural differences in the foreign market 
D)  strict following of the political rules of the foreign society 
E)  consideration of the economic system of the new market

Question 9

Describe how an awareness of aesthetic values plays a role in international marketing.

Accepted Answer

As we acquire our culture, we learn the

Question 10

What is true of education and the literacy rate of a country?

Accepted Answer

A)  According to the World Bank, even countries with less than 50 percent literacy have been economically successful. 
B)  Numerous studies indicate a direct link between the literacy rate of a country and its capability for rapid economic growth. 
C)  Communicating in a literate market is much more difficult than communicating with one in which a marketer must depend on pictures and symbols. 
D)  Increasingly, schools are seen as leading to negative cultural changes. 
E)  Compared to governments, education has relatively little influence on culture. 
A)  According to the World Bank, even countries with less than 50 percent literacy have been economically successful. 
B)  Numerous studies indicate a direct link between the literacy rate of a country and its capability for rapid economic growth. 
C)  Communicating in a literate market is much more difficult than communicating with one in which a marketer must depend on pictures and symbols. 
D)  Increasingly, schools are seen as leading to negative cultural changes. 
E)  Compared to governments, education has relatively little influence on culture.

Question 11

When a culture scores high in Individualism/Collectivism Index, individuals fail to identify with groups.

Accepted Answer

A) True 
 B)False

Question 12

The strategy of ________ deliberately sets out to alter those aspects of the culture offering resistance to predetermined marketing goals.

Accepted Answer

A)  planned change 
B)  top-down change 
C)  guerilla marketing 
D)  differentiated marketing 
E)  cultural congruence 
A)  planned change 
B)  top-down change 
C)  guerilla marketing 
D)  differentiated marketing 
E)  cultural congruence

Question 13

The Uncertainty Avoidance Index measures the tolerance of uncertainty and ________ among members of a society.

Accepted Answer

A)  inequality 
B)  subjugation 
C)  ambiguity 
D)  oppression 
E)  hierarchy 
A)  inequality 
B)  subjugation 
C)  ambiguity 
D)  oppression 
E)  hierarchy

Question 14

Mae-Jun works at an overseas branch of her organization. She needs clarification about a project and approaches a senior manager hoping to get a good explanation. However, she is told that only the team leads are allowed to approach the senior managers and sent away. In this scenario, the organization is most likely to have a ________ score.

Accepted Answer

A)  high Individualism/Collective Index 
B)  high Power Distance Index 
C)  low Individualism/Collective Index 
D)  low Power Distance Index 
E)  high Uncertainty Avoidance Index 
A)  high Individualism/Collective Index 
B)  high Power Distance Index 
C)  low Individualism/Collective Index 
D)  low Power Distance Index 
E)  high Uncertainty Avoidance Index

Question 15

Based on the metaphor for Richard Nisbett's views involving Confucius's worthy picture, what is his analysis regarding the thought process or perceptual process of Westerners?

Accepted Answer

A)  Westerners can provide great details about central figures but see relatively little in the background. 
B)  Westerners observe things sequentially, thus fail to comprehend the larger picture. 
C)  Westerners are good at observing details but fail to comprehend the central message. 
D)  Westerners prefer larger than life figures to convey messages. 
E)  Westerners can report details about the background and foreground. 
A)  Westerners can provide great details about central figures but see relatively little in the background. 
B)  Westerners observe things sequentially, thus fail to comprehend the larger picture. 
C)  Westerners are good at observing details but fail to comprehend the central message. 
D)  Westerners prefer larger than life figures to convey messages. 
E)  Westerners can report details about the background and foreground.

Question 16

Describe how culture affects how consumers make choices and spend money. Provide an example of a culture-based purchasing decision in one country that might not be typical in another country.

Accepted Answer

Individuals learn culture from social in

Question 17

Explain how cultural sensitivity can lead to successful foreign marketing.

Accepted Answer

Successful foreign marketing begins with

Question 18

The adjective that best defines the market behavior of any country is

Accepted Answer

A)  evolving. 
B)  proactive. 
C)  static. 
D)  constant. 
E)  fixed. 
A)  evolving. 
B)  proactive. 
C)  static. 
D)  constant. 
E)  fixed.

Question 19

When marketers first introduced the personal digital assistant (PDA) to American consumers, they acted as ________ because the cultural impact of the product became widespread.

Accepted Answer

A)  gatekeepers 
B)  conciliators 
C)  agents of socialization 
D)  agents of change 
E)  arbitrators 
A)  gatekeepers 
B)  conciliators 
C)  agents of socialization 
D)  agents of change 
E)  arbitrators

Question 20

When discussing the elements of culture, marriage ceremonies and funerals are good examples of rituals.

Accepted Answer

A) True 
 B)False

In most cultures, the first social institution infants are exposed to outside the home is in the form of a

According to traditional definitions, culture is transmitted from generation to generation.

________ pertains to societies in which people from birth onward are integrated into strong, cohesive groups.

In the context of cultural values, the ________ Index refers to the preference for behavior that promotes one's self-interest.

How has the use of birth control pills affected social institutions?

People from which cultures are more likely to have a general distrust of others (not those in their groups) because power is seen to rest with individuals and is coercive rather than legitimate?

What is a characteristic of culture?

According to Edward Hall's comments on culture, which action could hurt companies and careers in foreign markets?

Describe how an awareness of aesthetic values plays a role in international marketing.

What is true of education and the literacy rate of a country?

When a culture scores high in Individualism/Collectivism Index, individuals fail to identify with groups.

The strategy of ________ deliberately sets out to alter those aspects of the culture offering resistance to predetermined marketing goals.

The Uncertainty Avoidance Index measures the tolerance of uncertainty and ________ among members of a society.

Based on the metaphor for Richard Nisbett's views involving Confucius's worthy picture, what is his analysis regarding the thought process or perceptual process of Westerners?

Describe how culture affects how consumers make choices and spend money. Provide an example of a culture-based purchasing decision in one country that might not be typical in another country.

Explain how cultural sensitivity can lead to successful foreign marketing.

The adjective that best defines the market behavior of any country is

When marketers first introduced the personal digital assistant (PDA) to American consumers, they acted as ________ because the cultural impact of the product became widespread.

When discussing the elements of culture, marriage ceremonies and funerals are good examples of rituals.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters

Exam 4: Cultural Dynamics in Assessing Global Markets

In most cultures, the first social institution infants are exposed to outside the home is in the form of a

According to traditional definitions, culture is transmitted from generation to generation.

________ pertains to societies in which people from birth onward are integrated into strong, cohesive groups.

In the context of cultural values, the ________ Index refers to the preference for behavior that promotes one's self-interest.

How has the use of birth control pills affected social institutions?

People from which cultures are more likely to have a general distrust of others (not those in their groups) because power is seen to rest with individuals and is coercive rather than legitimate?

What is a characteristic of culture?

According to Edward Hall's comments on culture, which action could hurt companies and careers in foreign markets?

Describe how an awareness of aesthetic values plays a role in international marketing.

What is true of education and the literacy rate of a country?

When a culture scores high in Individualism/Collectivism Index, individuals fail to identify with groups.

The strategy of ________ deliberately sets out to alter those aspects of the culture offering resistance to predetermined marketing goals.

The Uncertainty Avoidance Index measures the tolerance of uncertainty and ________ among members of a society.

Based on the metaphor for Richard Nisbett's views involving Confucius's worthy picture, what is his analysis regarding the thought process or perceptual process of Westerners?

Describe how culture affects how consumers make choices and spend money. Provide an example of a culture-based purchasing decision in one country that might not be typical in another country.

Explain how cultural sensitivity can lead to successful foreign marketing.

The adjective that best defines the market behavior of any country is

When marketers first introduced the personal digital assistant (PDA) to American consumers, they acted as ________ because the cultural impact of the product became widespread.

When discussing the elements of culture, marriage ceremonies and funerals are good examples of rituals.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters