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Jason Is a Marketing Manager for a Large Breakfast Cereal

Question 96

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Jason is a marketing manager for a large breakfast cereal company. He knows that most people in China eat breakfast like everyone else in the world, but he also understands that they may not want the sugar-laden cereals his company is known for and he should consider promoting healthier cereal options instead. Jason is revealing cultural ________ as he makes his decision.


A) insensitivity
B) ethnocentrism
C) apathy
D) empathy
E) indifference

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