Question 1

ISO 9000 concerns the

Accepted Answer

A)  cost-effectiveness of the production of a good. 
B)  registration and certification of a manufacturer's quality system. 
C)  profitability of a production line. 
D)  ability of a company's computer system to adapt to SAP, a business management software. 
E)  marketing and promotional strategies of a firm. 
A)  cost-effectiveness of the production of a good. 
B)  registration and certification of a manufacturer's quality system. 
C)  profitability of a production line. 
D)  ability of a company's computer system to adapt to SAP, a business management software. 
E)  marketing and promotional strategies of a firm.

Question 2

What is relationship marketing, and how does it benefit an international marketer?

Accepted Answer

The characteristics that yield the uniqu

Question 3

A country can leap several stages of economic development by using technology as economic leverage.

Accepted Answer

A) True 
 B)False

Question 4

In countries with strong cultures, particularly those with collectivistic and high-context cultures, ________ will be the single most important source of information about the development of new industrial products and services.

Accepted Answer

A)  knowledge of the local language and customs 
B)  understanding competitive trends 
C)  the use of technology 
D)  constant and close communication with customers 
E)  direct and assertive follow-up 
A)  knowledge of the local language and customs 
B)  understanding competitive trends 
C)  the use of technology 
D)  constant and close communication with customers 
E)  direct and assertive follow-up

Question 5

What is the mode of entry chosen by most consumer services firms to enter a foreign market? What is the reason for this?

Accepted Answer

The mode of entry for most consumer serv

Question 6

Trade shows serve a much more important role in the U.S. than in other countries.

Accepted Answer

A) True 
 B)False

Question 7

The process of total quality management (TQM) starts with

Accepted Answer

A)  providing all customers with technologically advanced products. 
B)  signing trade agreements with developed countries. 
C)  involving customers in the product development process. 
D)  reducing the time taken for the product to reach the market. 
E)  marketing the products at trade shows and fairs. 
A)  providing all customers with technologically advanced products. 
B)  signing trade agreements with developed countries. 
C)  involving customers in the product development process. 
D)  reducing the time taken for the product to reach the market. 
E)  marketing the products at trade shows and fairs.

Question 8

What is characteristic of Stage 2 of Rostow's five-stage model of economic growth?

Accepted Answer

A)  Industrial demand is mainly associated with natural resources extraction. 
B)  The goods demanded relate to equipment and supplies to support manufacturing. 
C)  The focus is more on low-cost manufacturing of a variety of consumer and some industrial goods. 
D)  The focus is on design activities and the development of manufacturing techniques. 
E)  Infrastructure development is a primary need. 
A)  Industrial demand is mainly associated with natural resources extraction. 
B)  The goods demanded relate to equipment and supplies to support manufacturing. 
C)  The focus is more on low-cost manufacturing of a variety of consumer and some industrial goods. 
D)  The focus is on design activities and the development of manufacturing techniques. 
E)  Infrastructure development is a primary need.

Question 9

In knowledge-based services, such as consulting, engineering, education, and information technology, ________ are a key driver of success and failure.

Accepted Answer

A)  income taxes 
B)  intellectual property issues 
C)  free trade zones (FTZs) 
D)  exchange rate regulations 
E)  tariffs on the import of goods 
A)  income taxes 
B)  intellectual property issues 
C)  free trade zones (FTZs) 
D)  exchange rate regulations 
E)  tariffs on the import of goods

Question 10

One of the ways that an industrial firm should manage the inherent volatility of the industrial sector is by increasing advertising expenditure during booms.

Accepted Answer

A) True 
 B)False

Question 11

One of the interrelated trends that spurred the demand for technologically advanced products was the disintegration of the Soviet empire.

Accepted Answer

A) True 
 B)False

Question 12

Managers need to understand the concept of derived demand, particularly when they are selling capital equipment and big-ticket industrial services.

Accepted Answer

A) True 
 B)False

Question 13

What factor increases the volatility in demand in industrial markets?

Accepted Answer

A)  Professional buyers in the industrial market tend to act in concert. 
B)  The demand for industrial goods is independent of changes in economic development. 
C)  Small, noncyclical swings in demand are inherent in industrial markets. 
D)  Experienced purchasers tend to make buying decisions independently. 
E)  The demand for industrial goods is highly inelastic. 
A)  Professional buyers in the industrial market tend to act in concert. 
B)  The demand for industrial goods is independent of changes in economic development. 
C)  Small, noncyclical swings in demand are inherent in industrial markets. 
D)  Experienced purchasers tend to make buying decisions independently. 
E)  The demand for industrial goods is highly inelastic.

Question 14

What is perhaps the most significant environmental factor affecting the international market for industrial goods and services?

Accepted Answer

A)  the foreign exchange market 
B)  political conditions 
C)  the degree of industrialization 
D)  the level of domestic competition 
E)  global warming 
A)  the foreign exchange market 
B)  political conditions 
C)  the degree of industrialization 
D)  the level of domestic competition 
E)  global warming

Question 15

In which stage of Rostow's five-stage model of economic growth do industrialized economies such as Korea and the Czech Republic fit?

Accepted Answer

A)  preconditions to takeoff 
B)  takeoff 
C)  traditional society 
D)  drive to maturity 
E)  the age of mass consumption 
A)  preconditions to takeoff 
B)  takeoff 
C)  traditional society 
D)  drive to maturity 
E)  the age of mass consumption

Question 16

The U.S. Congress and businesses have been resisting conversion to the metric system because they fear

Accepted Answer

A)  market competition from international firms already using the metric system. 
B)  consumer backlash and the substitution of international products. 
C)  it will promote standardization. 
D)  workers will not understand the system. 
E)  it will be too costly to implement. 
A)  market competition from international firms already using the metric system. 
B)  consumer backlash and the substitution of international products. 
C)  it will promote standardization. 
D)  workers will not understand the system. 
E)  it will be too costly to implement.

Question 17

Russia and Eastern European countries fit in which stage of Rostow's five-stage model of economic growth?

Accepted Answer

A)  the traditional society 
B)  drive to maturity 
C)  preconditions for takeoff 
D)  the age of mass consumption 
E)  takeoff 
A)  the traditional society 
B)  drive to maturity 
C)  preconditions for takeoff 
D)  the age of mass consumption 
E)  takeoff

Question 18

What is true of commercial relationships in countries with collectivistic and high-context cultures?

Accepted Answer

A)  The commercial relationship is limited to a one-time provision of the goods or service. 
B)  Efficiency and innovation matter more than long-term relationship building. 
C)  Trust is a crucial aspect of commercial relationships. 
D)  The focus of the relationship is on price and value-for-money. 
E)  Customer loyalty is fleeting and short-lived. 
A)  The commercial relationship is limited to a one-time provision of the goods or service. 
B)  Efficiency and innovation matter more than long-term relationship building. 
C)  Trust is a crucial aspect of commercial relationships. 
D)  The focus of the relationship is on price and value-for-money. 
E)  Customer loyalty is fleeting and short-lived.

Question 19

For international users of heavy construction equipment, the manufacturer's country of origin is of primary importance in purchasing construction equipment.

Accepted Answer

A) True 
 B)False

Question 20

The Global Harmonization Task Force is an international effort that is attempting to

Accepted Answer

A)  coordinate standards for several international industrial sectors. 
B)  promote free trade among developing and developed nations. 
C)  equalize wages among countries. 
D)  increase double testing of goods and services. 
E)  equalize the perception of quality across countries. 
A)  coordinate standards for several international industrial sectors. 
B)  promote free trade among developing and developed nations. 
C)  equalize wages among countries. 
D)  increase double testing of goods and services. 
E)  equalize the perception of quality across countries.

ISO 9000 concerns the

What is relationship marketing, and how does it benefit an international marketer?

A country can leap several stages of economic development by using technology as economic leverage.

In countries with strong cultures, particularly those with collectivistic and high-context cultures, ________ will be the single most important source of information about the development of new industrial products and services.

What is the mode of entry chosen by most consumer services firms to enter a foreign market? What is the reason for this?

Trade shows serve a much more important role in the U.S. than in other countries.

The process of total quality management (TQM) starts with

What is characteristic of Stage 2 of Rostow's five-stage model of economic growth?

In knowledge-based services, such as consulting, engineering, education, and information technology, ________ are a key driver of success and failure.

One of the ways that an industrial firm should manage the inherent volatility of the industrial sector is by increasing advertising expenditure during booms.

One of the interrelated trends that spurred the demand for technologically advanced products was the disintegration of the Soviet empire.

Managers need to understand the concept of derived demand, particularly when they are selling capital equipment and big-ticket industrial services.

What factor increases the volatility in demand in industrial markets?

What is perhaps the most significant environmental factor affecting the international market for industrial goods and services?

In which stage of Rostow's five-stage model of economic growth do industrialized economies such as Korea and the Czech Republic fit?

The U.S. Congress and businesses have been resisting conversion to the metric system because they fear

Russia and Eastern European countries fit in which stage of Rostow's five-stage model of economic growth?

What is true of commercial relationships in countries with collectivistic and high-context cultures?

For international users of heavy construction equipment, the manufacturer's country of origin is of primary importance in purchasing construction equipment.

The Global Harmonization Task Force is an international effort that is attempting to

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters

Exam 14: Products and Services for Businesses

ISO 9000 concerns the

What is relationship marketing, and how does it benefit an international marketer?

A country can leap several stages of economic development by using technology as economic leverage.

In countries with strong cultures, particularly those with collectivistic and high-context cultures, ________ will be the single most important source of information about the development of new industrial products and services.

What is the mode of entry chosen by most consumer services firms to enter a foreign market? What is the reason for this?

Trade shows serve a much more important role in the U.S. than in other countries.

The process of total quality management (TQM) starts with

What is characteristic of Stage 2 of Rostow's five-stage model of economic growth?

In knowledge-based services, such as consulting, engineering, education, and information technology, ________ are a key driver of success and failure.

One of the ways that an industrial firm should manage the inherent volatility of the industrial sector is by increasing advertising expenditure during booms.

One of the interrelated trends that spurred the demand for technologically advanced products was the disintegration of the Soviet empire.

Managers need to understand the concept of derived demand, particularly when they are selling capital equipment and big-ticket industrial services.

What factor increases the volatility in demand in industrial markets?

What is perhaps the most significant environmental factor affecting the international market for industrial goods and services?

In which stage of Rostow's five-stage model of economic growth do industrialized economies such as Korea and the Czech Republic fit?

The U.S. Congress and businesses have been resisting conversion to the metric system because they fear

Russia and Eastern European countries fit in which stage of Rostow's five-stage model of economic growth?

What is true of commercial relationships in countries with collectivistic and high-context cultures?

For international users of heavy construction equipment, the manufacturer's country of origin is of primary importance in purchasing construction equipment.

The Global Harmonization Task Force is an international effort that is attempting to

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters