Exam 1: The Scope and Challenge of International Marketing

What factor is favorable when determining whether or not a company should consider internationalization efforts?

The marketing tasks of an international marketer differ from that of a domestic marketer as the

________ is a controllable element for an international marketer.

The foreign policies of a country are one example of a home-country element that has a direct effect on a firm's international marketing success.

How can "alien status" unfavorably affect a company?

The uncontrollable factors a company has to deal with decrease with the number of foreign markets in which it operates.

An international marketer must deal with at least two levels of uncontrollable uncertainty.

The main difference between domestic and international marketing lies in the different concepts of marketing.

Angelica Wu is preparing a marketing plan for her company for the upcoming year's business activities. She knows that she should begin her plan by examining the variables she has some control over. These controllable variables would include price, product, channels-of-distribution, and

The uncontrollable issue of ________ faced by a company abroad is often amplified by the "alien status" of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.

The most effective way to control the influence of ethnocentrism and the self-reference criterion is to

International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profit.

What is considered the most critical difference between domestic marketing and international marketing?

For a company at the ________ stage of internationalization, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.

A foreign company is always subject to the political whims of the local government to a greater degree than a domestic firm.

The level of technology in a country is a controllable element for international marketers.

A company in the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.

The controllable elements for marketers can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

The political/legal environment is a controllable element for international marketers because of their potent ability to lobby and influence legislation in foreign markets.

The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market.