Question 1

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

Accepted Answer

Assuming the necessary overall corporate

Question 2

List and briefly explain the domestic environment uncontrollable elements that influence an international marketer.

Accepted Answer

The aspects of the domestic environment

Question 3

What is the most effective way to achieve organizational global awareness?

Accepted Answer

A)  hiring entry-level employees based on the sole criterion of global awareness 
B)  organizing frequent employee trips to foreign cultures to increase their sensitivity 
C)  increasing the diversity mix of the front-level employee profile 
D)  having a culturally diverse senior executive staff or board of directors 
E)  promoting social networking as a means to improve inter-cultural communication 
A)  hiring entry-level employees based on the sole criterion of global awareness 
B)  organizing frequent employee trips to foreign cultures to increase their sensitivity 
C)  increasing the diversity mix of the front-level employee profile 
D)  having a culturally diverse senior executive staff or board of directors 
E)  promoting social networking as a means to improve inter-cultural communication

Question 4

Discuss some of the U.S.-based companies that are now foreign controlled and describe how U.S. companies have been affected by this.

Accepted Answer

Student examples may vary. Many familiar

Question 5

In the context of stages of international marketing involvement, a company's product reaches a foreign market without any conscious effort on the part of a marketer during which stage of the process?

Accepted Answer

A)  infrequent foreign marketing stage 
B)  regular foreign marketing stage 
C)  no direct foreign marketing stage 
D)  international marketing stage 
E)  global marketing stage 
A)  infrequent foreign marketing stage 
B)  regular foreign marketing stage 
C)  no direct foreign marketing stage 
D)  international marketing stage 
E)  global marketing stage

Question 6

Marketers must be especially cognizant of ________ for both domestic and international markets because of the dominantly uncontrollable nature of this factor.

Accepted Answer

A)  price 
B)  promotion 
C)  research activities 
D)  political/legal forces 
E)  channels of distribution 
A)  price 
B)  promotion 
C)  research activities 
D)  political/legal forces 
E)  channels of distribution

Question 7

Describe the four trends that have been pointed to as influencers for the role of international business for the future. Explain how these four trends will affect international business.

Accepted Answer

Of all the events and trends affecting g

Question 8

The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.

Accepted Answer

A) True 
 B)False

Question 9

Kelly Reeves is in charge of a new marketing effort directed toward Peru. In order for her company to market effectively and distribute to all of Peru's major cities, Kelly must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of these foreign environment uncontrollable variables would be a chief concern as Kelly devises her firm's logistics plan?

Accepted Answer

A)  price 
B)  product 
C)  geography and infrastructure 
D)  promotional strategies 
E)  channels of distribution 
A)  price 
B)  product 
C)  geography and infrastructure 
D)  promotional strategies 
E)  channels of distribution

Question 10

A globally aware manager is characterized by

Accepted Answer

A)  using one's home culture's values alone to market one's products in foreign countries 
B)  accepting the cultural ways of another individual as his or her own 
C)  tolerating cultural differences and allowing others to be different and equal 
D)  discarding one's home culture's standards to adopt the global cultural standards 
E)  controlling any influences that the global cultural standards may have on the marketing process 
A)  using one's home culture's values alone to market one's products in foreign countries 
B)  accepting the cultural ways of another individual as his or her own 
C)  tolerating cultural differences and allowing others to be different and equal 
D)  discarding one's home culture's standards to adopt the global cultural standards 
E)  controlling any influences that the global cultural standards may have on the marketing process

Question 11

Companies from the Netherlands are the leading group of investors in the United States.

Accepted Answer

A) True 
 B)False

Question 12

Brett, who is from Ohio, has taken a job in Thailand. Last week, he was confronted with a personnel issue and resolved it by saying that "In the U.S., you would be given one warning and then fired for this type of behavior." Brett did not take into account that company standards might differ in Thailand and the employee was acting appropriately. Which obstacle to international marketing does this demonstrate?

Accepted Answer

A)  collectivism 
B)  self-reference criterion 
C)  tragedy of the commons 
D)  individualism 
E)  marketing myopia 
A)  collectivism 
B)  self-reference criterion 
C)  tragedy of the commons 
D)  individualism 
E)  marketing myopia

Question 13

What is true of firms in the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

Accepted Answer

A)  They do not begin internationalization at these stages. 
B)  They take a strategic approach to decision making regarding international expansion. 
C)  They are more reactive in nature and embark on internationalization without planning. 
D)  They intend to maintain a continuous market representation in foreign markets. 
E)  They are a result of dedicated production capacity maintained for foreign markets. 
A)  They do not begin internationalization at these stages. 
B)  They take a strategic approach to decision making regarding international expansion. 
C)  They are more reactive in nature and embark on internationalization without planning. 
D)  They intend to maintain a continuous market representation in foreign markets. 
E)  They are a result of dedicated production capacity maintained for foreign markets.

Question 14

What is the most profound change for firms at the global marketing stage of internationalization?

Accepted Answer

A)  More than half of the multinational firm's revenue is generated from domestic markets. 
B)  Sales to foreign markets are made as and when goods become available. 
C)  Temporary surpluses marketed in foreign markets is the only element of internationalization. 
D)  Companies treat the world, along with home market, as one market. 
E)  Domestic demand always exceeds the firm's production capacity. 
A)  More than half of the multinational firm's revenue is generated from domestic markets. 
B)  Sales to foreign markets are made as and when goods become available. 
C)  Temporary surpluses marketed in foreign markets is the only element of internationalization. 
D)  Companies treat the world, along with home market, as one market. 
E)  Domestic demand always exceeds the firm's production capacity.

Question 15

What is an accurate description of the relationship between international business and domestic business?

Accepted Answer

A)  The domestic economic climate has no effect on a company's competitive position in foreign markets. 
B)  Domestic businesses must focus on capital mobility toward international businesses before capital generation. 
C)  Countries must not restrict foreign investment even if domestic economic conditions deteriorate. 
D)  The ability to invest abroad is to a large extent a function of domestic economic vitality. 
E)  Domestic businesses are more viable than international businesses as capital tends to move toward minimum use. 
A)  The domestic economic climate has no effect on a company's competitive position in foreign markets. 
B)  Domestic businesses must focus on capital mobility toward international businesses before capital generation. 
C)  Countries must not restrict foreign investment even if domestic economic conditions deteriorate. 
D)  The ability to invest abroad is to a large extent a function of domestic economic vitality. 
E)  Domestic businesses are more viable than international businesses as capital tends to move toward minimum use.

Question 16

What are the two primary obstacles to success in international marketing and how do they affect the international marketer?

Accepted Answer

The primary obstacles to success in inte

Question 17

John refuses to buy Japanese products because he considers this as a way of selling out to a nation that was once our enemy. John is using a self-reference criterion to make his decision.

Accepted Answer

A) True 
 B)False

Question 18

Which firm seems better equipped for internationalization?

Accepted Answer

A)  a firm that sells its products only to those foreign customers who directly contact the firm 
B)  a firm that has a production capacity that is larger than home market demand 
C)  a firm that focuses its production activities on meeting the demands in the home market 
D)  a firm that has a culturally diverse employee profile but few competitive offerings at the global level 
E)  a firm that has little intention of maintaining a continuous market representation 
A)  a firm that sells its products only to those foreign customers who directly contact the firm 
B)  a firm that has a production capacity that is larger than home market demand 
C)  a firm that focuses its production activities on meeting the demands in the home market 
D)  a firm that has a culturally diverse employee profile but few competitive offerings at the global level 
E)  a firm that has little intention of maintaining a continuous market representation

Question 19

Today, becoming international is a luxury only some companies can afford.

Accepted Answer

A) True 
 B)False

Question 20

Commercial contracts with a Chinese company can only be entered into if that company is considered a "legal person."

Accepted Answer

A) True 
 B)False

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

List and briefly explain the domestic environment uncontrollable elements that influence an international marketer.

What is the most effective way to achieve organizational global awareness?

Discuss some of the U.S.-based companies that are now foreign controlled and describe how U.S. companies have been affected by this.

In the context of stages of international marketing involvement, a company's product reaches a foreign market without any conscious effort on the part of a marketer during which stage of the process?

Marketers must be especially cognizant of ________ for both domestic and international markets because of the dominantly uncontrollable nature of this factor.

Describe the four trends that have been pointed to as influencers for the role of international business for the future. Explain how these four trends will affect international business.

The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.

A globally aware manager is characterized by

Companies from the Netherlands are the leading group of investors in the United States.

What is true of firms in the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

What is the most profound change for firms at the global marketing stage of internationalization?

What is an accurate description of the relationship between international business and domestic business?

What are the two primary obstacles to success in international marketing and how do they affect the international marketer?

John refuses to buy Japanese products because he considers this as a way of selling out to a nation that was once our enemy. John is using a self-reference criterion to make his decision.

Which firm seems better equipped for internationalization?

Today, becoming international is a luxury only some companies can afford.

Commercial contracts with a Chinese company can only be entered into if that company is considered a "legal person."

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters

Exam 1: The Scope and Challenge of International Marketing

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

List and briefly explain the domestic environment uncontrollable elements that influence an international marketer.

What is the most effective way to achieve organizational global awareness?

Discuss some of the U.S.-based companies that are now foreign controlled and describe how U.S. companies have been affected by this.

In the context of stages of international marketing involvement, a company's product reaches a foreign market without any conscious effort on the part of a marketer during which stage of the process?

Marketers must be especially cognizant of ________ for both domestic and international markets because of the dominantly uncontrollable nature of this factor.

Describe the four trends that have been pointed to as influencers for the role of international business for the future. Explain how these four trends will affect international business.

The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.

A globally aware manager is characterized by

Companies from the Netherlands are the leading group of investors in the United States.

What is true of firms in the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

What is the most profound change for firms at the global marketing stage of internationalization?

What is an accurate description of the relationship between international business and domestic business?

What are the two primary obstacles to success in international marketing and how do they affect the international marketer?

John refuses to buy Japanese products because he considers this as a way of selling out to a nation that was once our enemy. John is using a self-reference criterion to make his decision.

Which firm seems better equipped for internationalization?

Today, becoming international is a luxury only some companies can afford.

Commercial contracts with a Chinese company can only be entered into if that company is considered a "legal person."

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters