Question 1

Environmental trends come from all of the following forces EXCEPT:

Accepted Answer

A) competitive. 
B) economic. 
C) regulatory. 
D) geographical. 
E) social. 
A) competitive. 
B) economic. 
C) regulatory. 
D) geographical. 
E) social.

Question 2

Which of the products in the Generics photo above is LEAST LIKELY to be concerned with having its name become generic?

Accepted Answer

A) Kleenex because most people just ask for a tissue. 
B) Jell-O because there are not other gelatin desserts. 
C) All Sport Disk because most people call it a Frisbee. 
D) Q-Tips because most people call it a cotton swab. 
E) Vaseline because most people refer to it as petroleum jelly. 
A) Kleenex because most people just ask for a tissue. 
B) Jell-O because there are not other gelatin desserts. 
C) All Sport Disk because most people call it a Frisbee. 
D) Q-Tips because most people call it a cotton swab. 
E) Vaseline because most people refer to it as petroleum jelly.

Question 3

All of the following are commonly held values in the United States EXCEPT:

Accepted Answer

A) equality. 
B) individualism. 
C) belief in fate. 
D) continuous change. 
E) personal control. 
A) equality. 
B) individualism. 
C) belief in fate. 
D) continuous change. 
E) personal control.

Question 4

The first major federal legislation passed to encourage competition in the United States was the

Accepted Answer

A) Sherman Antitrust Act. 
B) Lanham Act. 
C) Federal Trade Commission Act. 
D) Robinson-Patman Act. 
E) Clayton Act. 
A) Sherman Antitrust Act. 
B) Lanham Act. 
C) Federal Trade Commission Act. 
D) Robinson-Patman Act. 
E) Clayton Act.

Question 5

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different __________.

Accepted Answer

A) races or ethnic groups 
B) nations 
C) religions 
D) generational cohorts 
E) genders 
A) races or ethnic groups 
B) nations 
C) religions 
D) generational cohorts 
E) genders

Question 6

The concern for obtaining the best quality,features,and performance of a product or service for a given price is called

Accepted Answer

A) customer value. 
B) the value proposition. 
C) buyer-centric excellence. 
D) purchasing value. 
E) value consciousness. 
A) customer value. 
B) the value proposition. 
C) buyer-centric excellence. 
D) purchasing value. 
E) value consciousness.

Question 7

Generation Y is sometimes referred to as

Accepted Answer

A) echo-boomers. 
B) baby boomers. 
C) baby busters. 
D) the downtrodden generation. 
E) Generation 25. 
A) echo-boomers. 
B) baby boomers. 
C) baby busters. 
D) the downtrodden generation. 
E) Generation 25.

Question 8

All of the following statements are true EXCEPT:

Accepted Answer

A) "LEED" stands for "Leadership in Energy and Environmental Design." 
B) today's college graduates now seek "green" jobs that involve some aspect of social responsibility. 
C) colleges of business have yet to establish sustainability course electives,case studies,or links to organizations that expose students to socially responsibility concepts and initiatives. 
D) many students want to be involved with organizations like Net Impact to "use business to improve the world." 
E) millennials want to make a difference by making the world a better place. 
A) "LEED" stands for "Leadership in Energy and Environmental Design." 
B) today's college graduates now seek "green" jobs that involve some aspect of social responsibility. 
C) colleges of business have yet to establish sustainability course electives,case studies,or links to organizations that expose students to socially responsibility concepts and initiatives. 
D) many students want to be involved with organizations like Net Impact to "use business to improve the world." 
E) millennials want to make a difference by making the world a better place.

Question 9

Generation X

Accepted Answer

A) is the least healthy generation since the 1940s. 
B) accounts for the largest amount of consumer spending. 
C) is the largest segment of business travelers. 
D) is interested in distinctive,memorable,and personal experiences. 
E) includes younger members known as millennials. 
A) is the least healthy generation since the 1940s. 
B) accounts for the largest amount of consumer spending. 
C) is the largest segment of business travelers. 
D) is interested in distinctive,memorable,and personal experiences. 
E) includes younger members known as millennials.

Question 10

Agribusinesses that sell commodity products like wheat,rice,and grain are often in a __________ position with their competitors.

Accepted Answer

A) limited competitive 
B) purely competitive 
C) oligopolistic competitive 
D) monopolistic competitive 
E) a monopolistic 
A) limited competitive 
B) purely competitive 
C) oligopolistic competitive 
D) monopolistic competitive 
E) a monopolistic

Question 11

The 50 million people of the population born between 1965 and 1976,also called the baby bust,refers to __________.

Accepted Answer

A) Generation X 
B) millennials 
C) Generation Y 
D) Generation Z 
E) baby boomers 
A) Generation X 
B) millennials 
C) Generation Y 
D) Generation Z 
E) baby boomers

Question 12

The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Accepted Answer

A) Food and Drug Administration 
B) U.S.Department of Justice 
C) Federal Trade Commission 
D) Better Business Bureau 
E) American Marketing Association 
A) Food and Drug Administration 
B) U.S.Department of Justice 
C) Federal Trade Commission 
D) Better Business Bureau 
E) American Marketing Association

Question 13

The Trademark Law Revision Act (1988)addresses the right of a company to

Accepted Answer

A) sell to the highest bidder a trademark that has expired or been retired. 
B) incorporate an unlimited number of new products under the same trademark. 
C) secure rights to a name before the product is even in use. 
D) alter its trademark in terms of color,design,or slogan without having to reapply for a new trademark. 
E) protects U.S.trademark rights throughout the world. 
A) sell to the highest bidder a trademark that has expired or been retired. 
B) incorporate an unlimited number of new products under the same trademark. 
C) secure rights to a name before the product is even in use. 
D) alter its trademark in terms of color,design,or slogan without having to reapply for a new trademark. 
E) protects U.S.trademark rights throughout the world.

Question 14

A major regional shift in the U.S.population toward the __________ states is under way.

Accepted Answer

A) eastern 
B) west coast 
C) northern 
D) midwestern 
E) southern and western 
A) eastern 
B) west coast 
C) northern 
D) midwestern 
E) southern and western

Question 15

All of the following statements about the environmental forces that have influenced Facebook are true EXCEPT:

Accepted Answer

A) the Federal Trade Commission (FT
C) has had a laissez faire policy of not interfering with the development and marketing of Facebook and other social media websites. 
B) technological advances in data storage,server speed,and software integration have made Facebook fast and convenient. 
C) Google and Facebook are becoming fierce competitors for the role of society's depository of information. 
D) the cost of wireless connectivity,Internet service,and smartphones rapidly declined and made social networking affordable for consumers around the world. 
E) people became increasingly interested in the social aspects of the Internet,sharing more and more information about themselves. 
A) the Federal Trade Commission (FT
C) has had a laissez faire policy of not interfering with the development and marketing of Facebook and other social media websites. 
B) technological advances in data storage,server speed,and software integration have made Facebook fast and convenient. 
C) Google and Facebook are becoming fierce competitors for the role of society's depository of information. 
D) the cost of wireless connectivity,Internet service,and smartphones rapidly declined and made social networking affordable for consumers around the world. 
E) people became increasingly interested in the social aspects of the Internet,sharing more and more information about themselves.

Question 16

Generation X is the label often given to

Accepted Answer

A) persons born between 1965 and 1976. 
B) persons 65 years old and older. 
C) those who survived the great depression. 
D) the "greatest generation" born between the baby boomer generation and their parents that were called Generation W,the World War II generation. 
E) those people who were born since the millennium. 
A) persons born between 1965 and 1976. 
B) persons 65 years old and older. 
C) those who survived the great depression. 
D) the "greatest generation" born between the baby boomer generation and their parents that were called Generation W,the World War II generation. 
E) those people who were born since the millennium.

Question 17

Many firms now use e-mail and the Internet to promote their products instead of sending promotional literature to current and prospective customers though the mail.UPS and FedEx continue to grow,as they have both expedited (overnight)and ground package delivery services.These marketplace activities have caused the U.S.Postal Service (USPS)to lose millions of customers and billions of dollars in revenues.The USPS has challenges ahead in coping with ___________ forces in the marketplace.

Accepted Answer

A) economic 
B) competitive 
C) legal 
D) social 
E) technological 
A) economic 
B) competitive 
C) legal 
D) social 
E) technological

Question 18

Since __________ is typically regulated by the state or federal government,marketing plays a relatively small role in this setting.

Accepted Answer

A) pure competition 
B) a pure monopoly 
C) an oligopoly 
D) monopolistic competition 
E) a megopoly 
A) pure competition 
B) a pure monopoly 
C) an oligopoly 
D) monopolistic competition 
E) a megopoly

Question 19

Competitive pressures among existing firms depend on

Accepted Answer

A) the current economic growth rate. 
B) the total number of established competitors. 
C) low fixed costs. 
D) the rate of industry growth. 
E) the availability of raw materials and natural resources. 
A) the current economic growth rate. 
B) the total number of established competitors. 
C) low fixed costs. 
D) the rate of industry growth. 
E) the availability of raw materials and natural resources.

Question 20

According to the textbook,__________ has developed virtual dressing rooms that use 3D technology.

Accepted Answer

A) Macy's 
B) Neiman Marcus 
C) Bloomingdale's 
D) JC Penney 
E) The Gap 
A) Macy's 
B) Neiman Marcus 
C) Bloomingdale's 
D) JC Penney 
E) The Gap

Exam 3: Scanning the Marketing Environment

Environmental trends come from all of the following forces EXCEPT:

Which of the products in the Generics photo above is LEAST LIKELY to be concerned with having its name become generic?

All of the following are commonly held values in the United States EXCEPT:

The first major federal legislation passed to encourage competition in the United States was the

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different __________.

The concern for obtaining the best quality,features,and performance of a product or service for a given price is called

Generation Y is sometimes referred to as

All of the following statements are true EXCEPT:

Generation X

Agribusinesses that sell commodity products like wheat,rice,and grain are often in a __________ position with their competitors.

The 50 million people of the population born between 1965 and 1976,also called the baby bust,refers to __________.

The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

The Trademark Law Revision Act (1988)addresses the right of a company to

A major regional shift in the U.S.population toward the __________ states is under way.

All of the following statements about the environmental forces that have influenced Facebook are true EXCEPT:

Generation X is the label often given to

Since __________ is typically regulated by the state or federal government,marketing plays a relatively small role in this setting.

Competitive pressures among existing firms depend on

According to the textbook,__________ has developed virtual dressing rooms that use 3D technology.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

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