Exam 3: Scanning the Marketing Environment

When compared to baby boomers,members of Generation X are MORE LIKELY to invest their money in __________.

In an inflationary economy,the cost to produce and buy products and services __________ as prices __________.

Increases in discretionary income can occur as a result of all of the following EXCEPT:

Which of the following trends identified in an environmental scan is a social trend?

Explain how the racial and ethnic composition of the U.S.is expected to change between 2010 and 2030.

An arrangement a manufacturer makes with a reseller to handle only its products and not those of competitors is referred to as a(n)__________.

What is the difference between a patent and a copyright? Digital technology has required what additional recent legislation?

The economy refers to

The U.S.Office of Management and Budget has developed a classification system that defines geographic areas based on the size of the population contained within them.The U.S.Census Bureau uses these statistical areas to collect,tabulate,and publish various reports on demographic profiles and economic activity.Figure 3-A above shows these statistical areas for the Dallas-Fort Worth metroplex.The largest of these geographical areas is called a

The Child Protection Act (1966)and the Consumer Product Safety Act (1972)are examples of

Which of the following trends identified in an environmental scan is a competitive trend?

Gross income refers to

The popular cupcake chain Sprinkles,which first launched in Southern California in 2005,recently settled a trademark infringement lawsuit against a Connecticut bakery that was calling itself Pink Sprinkles.The latter was forced to change its name to Pink Cupcake Shake because it was apparently violating provisions of the

Predicting the future in terms of environmental scanning requires assumptions about

A paint manufacturer will sell a retail paint outlet its paint only if the retailer also buys the manufacturer's line of brushes and accessories.This is an example of __________.

The __________ provides for registration of a company's trademark,such as the 3M Post-it^® Flag+ Highlighter Trademark above.[NOTE: A registered trademark ^® is shown in the Post-it Brand logo.]

An alternative to government control where an industry attempts to police itself is referred to as

In 2008,Apple filed for and received approval from the U.S.Patent and Trademark Office to trademark the "App Store" name to describe a service that allows its iPhone and iPad customers to purchase and download applications,video games,and other software.Over the past few years,Apple has invested millions in advertising and publicity and customers have purchased millions of dollars of software from its "App Store." However,Amazon.com claims that Apple did not have exclusive rights to the name because other firms used it to describe their online storefronts where consumers can obtain software for smartphones and tablet devices.In March 2011,Apple filed a lawsuit against Amazon for violating its trademark.Why should Apple rigorously protect its "App Store" trademark?

The agent for John Grisham's latest novel has sold its rights to: a British publisher for sales in the United Kingdom and Ireland;a U.S.publisher for the United States and Canada;and an Australian publisher for Australia and New Zealand.This is an example of

Generally,the U.S.population is becoming