Exam 3: Scanning the Marketing Environment

The use of coupons is a frequently used marketing tactic for which form of competition?

The purpose of the Clayton Act is to

Define technology.How does it affect marketing?

Explain marketspace and its relevance for marketing.

Kodak,Fuji,and Agfa control the vast majority of sales for traditional 35mm photographic film.The photographic film industry is an example of a(n)__________.

Each year,the U.S.Army shoots an estimated 200 million rounds of lead bullets at target practice areas across the United States.Pentagon officials,in response to environmentalists' concerns over lead poisoning in the soil,have invested over $12 million to develop an environmentally safe tungsten bullet.This is an example of one of the outcomes of __________.

Generation X consumers are

The form of competition where just a few companies control the majority of industry sales is referred to as __________.

With the rise of electronic music keyboards,the United States is overrun with unwanted pianos.A craftsman decided that old pianos were the perfect height for computer desks.The computer keyboard can be placed where the piano keys once were.He sells his converted pianos for about $1,500.Go to PianoDesk.com if you are interested in this unusual __________ effort.

Online __________ occurs when web browsers keep a record of the web pages you visit to determine which advertisements you will see.

Twenty years after the Clayton Act,the growth of grocery store chains led many to fear that retail chains presented a threat to smaller,independent retailers.The federal government enacted the __________ to make it unlawful to discriminate in prices charged to different purchasers of the same product,where the effect may substantially lessen competition or help to create a monopoly.

Which generational cohort,which is becoming the largest cohort in terms of business travel,is the Aloft Hotels ad above most likely trying to reach?

The 50 million people of the population born between 1965 and 1976,also called the __________,refers to Generation X.

Green technologies such as smart grid electricity services,online energy management,and consumer-generated energy are __________ forces that would be identified through an environmental scan.

The recent large increase in __________ has caused consumers to adjust their spending in other categories.

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

The generation of children born between 1977 and 1994 is sometimes referred to as

Changes in the demographic characteristics of the population and its values can have a dramatic impact on __________.

What is environmental scanning? Using the five environmental forces that affect organizations,describe considerations for conducting environmental scanning for a new model of automobile.

The social forces in the environment include the __________ of the population and its values.