Question 1

__________ is an Internet-based network used within the boundaries of an organization.

Accepted Answer

A) web exchange 
B) commercial online service 
C) extranet 
D) Internet service provider 
E) intranet 
A) web exchange 
B) commercial online service 
C) extranet 
D) Internet service provider 
E) intranet

Question 2

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Accepted Answer

A) jurisprudence. 
B) competitive constrains. 
C) barriers to entry. 
D) restraints of trade. 
E) regulation. 
A) jurisprudence. 
B) competitive constrains. 
C) barriers to entry. 
D) restraints of trade. 
E) regulation.

Question 3

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Accepted Answer

This question can be made a little more

Question 4

The factors that drive competition include

Accepted Answer

A) monopolistic competition,cross-market competition,entry,and the bargaining power of buyers and suppliers. 
B) cross-market competition,entry,the bargaining power of buyers and suppliers,and substitution possibilities. 
C) monopolistic competition,cross-market competition,bargaining power of buyers and suppliers,existing rivalries. 
D) entry,the bargaining power of buyers and suppliers,existing rivalries,and substitution possibilities. 
E) cross-market competition,entry,bargaining power of buyers and suppliers,substitution possibilities. 
A) monopolistic competition,cross-market competition,entry,and the bargaining power of buyers and suppliers. 
B) cross-market competition,entry,the bargaining power of buyers and suppliers,and substitution possibilities. 
C) monopolistic competition,cross-market competition,bargaining power of buyers and suppliers,existing rivalries. 
D) entry,the bargaining power of buyers and suppliers,existing rivalries,and substitution possibilities. 
E) cross-market competition,entry,bargaining power of buyers and suppliers,substitution possibilities.

Question 5

Which generational cohort is adept at managing their lives to create a work-life balance?

Accepted Answer

A) baby boomers 
B) Generation Z 
C) Generation Y 
D) Generation X 
E) baby busters 
A) baby boomers 
B) Generation Z 
C) Generation Y 
D) Generation X 
E) baby busters

Question 6

When compared to Generation X,members of Generation Y are most likely to influence

Accepted Answer

A) children's designer clothing lines. 
B) health care and insurance. 
C) all forms of communication. 
D) retirement plans. 
E) automobile design. 
A) children's designer clothing lines. 
B) health care and insurance. 
C) all forms of communication. 
D) retirement plans. 
E) automobile design.

Question 7

As the director of marketing for Littleton Hospital,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the MOST IMPORTANT?

Accepted Answer

A) The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years. 
B) By the year 2015,baby boomers will control more than 50 percent of all consumer expenditures in the U.S. 
C) The Littleton community has seen a rise in dual-income households. 
D) By the year 2025,robotics will play a major role in surgical procedures. 
E) Twenty percent of the local population is of Hispanic origin. 
A) The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years. 
B) By the year 2015,baby boomers will control more than 50 percent of all consumer expenditures in the U.S. 
C) The Littleton community has seen a rise in dual-income households. 
D) By the year 2025,robotics will play a major role in surgical procedures. 
E) Twenty percent of the local population is of Hispanic origin.

Question 8

Recently,the number of people who attended music concerts,plays,and other live entertainment increased because they had the __________ to enjoy these activities.

Accepted Answer

A) gross income 
B) bonus income 
C) profit 
D) disposable income 
E) discretionary income 
A) gross income 
B) bonus income 
C) profit 
D) disposable income 
E) discretionary income

Question 9

Adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.

Accepted Answer

A) zip code 
B) residential 
C) megapolitan 
D) aggregated 
E) combined 
A) zip code 
B) residential 
C) megapolitan 
D) aggregated 
E) combined

Question 10

Efforts by manufacturers to avoid waste by decreasing the amount of packaging they use is referred to as __________.

Accepted Answer

A) shrinkage 
B) downsizing 
C) recycling 
D) postcycling 
E) precycling 
A) shrinkage 
B) downsizing 
C) recycling 
D) postcycling 
E) precycling

Question 11

Which generation (1)feels passionate about the environment and (2)is optimism about the future?

Accepted Answer

A) Generation X 
B) baby boomers 
C) Generation Y 
D) baby busters 
E) Generation Z 
A) Generation X 
B) baby boomers 
C) Generation Y 
D) baby busters 
E) Generation Z

Question 12

All of the following factors have contributed to the changing attitudes regarding the role of men and women in the U.S.EXCEPT:

Accepted Answer

A) feminism has successfully moved the marketplace toward equality. 
B) increased participation in organized sports eliminated one of the most visible inequalities in opportunities for women. 
C) many young women had career fathers who provided a reference point for lifestyle choices. 
D) in the 1970s and 1980s,ads began to create a bridge between genders with messages. 
E) the Internet has provided exposure to the marketplace through a mechanism that makes gender,race,and ethnicity invisible. 
A) feminism has successfully moved the marketplace toward equality. 
B) increased participation in organized sports eliminated one of the most visible inequalities in opportunities for women. 
C) many young women had career fathers who provided a reference point for lifestyle choices. 
D) in the 1970s and 1980s,ads began to create a bridge between genders with messages. 
E) the Internet has provided exposure to the marketplace through a mechanism that makes gender,race,and ethnicity invisible.

Question 13

A metropolitan division

Accepted Answer

A) can be divided into even smaller units called micropolitan divisions. 
B) is called a metropolitan megamarket if it has a population of 1,000,000 or more. 
C) it can be divided into even smaller units called metroplex divisions. 
D) are smaller subdivisions of a metropolitan statistical area that contains a population of 2.5 million or more. 
E) has its own zip code to reflect the U.S.Postal Service designation. 
A) can be divided into even smaller units called micropolitan divisions. 
B) is called a metropolitan megamarket if it has a population of 1,000,000 or more. 
C) it can be divided into even smaller units called metroplex divisions. 
D) are smaller subdivisions of a metropolitan statistical area that contains a population of 2.5 million or more. 
E) has its own zip code to reflect the U.S.Postal Service designation.

Question 14

The Federal Dilution Act

Accepted Answer

A) prevents someone from using a trademark on a non-competing product. 
B) provides for registration of a company's trademarks. 
C) allows a company to secure rights to a name before its actual use. 
D) facilitates the protection of U.S.trademark rights throughout the world. 
E) allows language adaptations for trademarks in different parts of the world. 
A) prevents someone from using a trademark on a non-competing product. 
B) provides for registration of a company's trademarks. 
C) allows a company to secure rights to a name before its actual use. 
D) facilitates the protection of U.S.trademark rights throughout the world. 
E) allows language adaptations for trademarks in different parts of the world.

Question 15

Boeing,Northrup Grumman,and Lockheed Martin control the vast majority of the U.S.defense contractor industry.In terms of the form of competition,this industry is an example of a(n)__________.

Accepted Answer

A) oligopoly 
B) trilateral monopoly 
C) monopoly 
D) pure competition 
E) monopolistic competition 
A) oligopoly 
B) trilateral monopoly 
C) monopoly 
D) pure competition 
E) monopolistic competition

Question 16

The generation of children born between 1946 and 1964 is referred to as

Accepted Answer

A) baby busters. 
B) millennials. 
C) Generation Y. 
D) baby boomers. 
E) Generation X. 
A) baby busters. 
B) millennials. 
C) Generation Y. 
D) baby boomers. 
E) Generation X.

Question 17

How have businesses responded to the changing roles of men and women?

Accepted Answer

The changing roles of men and women have

Question 18

Visa and MasterCard have recently been accused of violating antitrust laws by placing restrictions on the prices these independent ATM operators can charge customers using other networks such as STAR or TransFund.Legislation that prohibits price-fixing is an example of how __________ forces affect the marketing environment.

Accepted Answer

A) economic 
B) ecological 
C) technological 
D) regulatory 
E) social 
A) economic 
B) ecological 
C) technological 
D) regulatory 
E) social

Question 19

It had been the Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring the soup ingredients (e.g. ,noodles or chicken)to the surface,thus misrepresenting the amount of solid ingredients in the soup.Which agency would monitor such a practice?

Accepted Answer

A) Food and Drug Administration 
B) U.S.Department of Justice 
C) Federal Trade Commission 
D) Better Business Bureau 
E) American Marketing Association 
A) Food and Drug Administration 
B) U.S.Department of Justice 
C) Federal Trade Commission 
D) Better Business Bureau 
E) American Marketing Association

Question 20

Two increasingly important values for consumers around the world are __________.

Accepted Answer

A) self-esteem and fitness 
B) wealth and health 
C) patriotism and friendship 
D) family and fun 
E) sustainability and preservation of the environment 
A) self-esteem and fitness 
B) wealth and health 
C) patriotism and friendship 
D) family and fun 
E) sustainability and preservation of the environment

Exam 3: Scanning the Marketing Environment

__________ is an Internet-based network used within the boundaries of an organization.

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

The factors that drive competition include

Which generational cohort is adept at managing their lives to create a work-life balance?

When compared to Generation X,members of Generation Y are most likely to influence

As the director of marketing for Littleton Hospital,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the MOST IMPORTANT?

Recently,the number of people who attended music concerts,plays,and other live entertainment increased because they had the __________ to enjoy these activities.

Adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.

Efforts by manufacturers to avoid waste by decreasing the amount of packaging they use is referred to as __________.

Which generation (1)feels passionate about the environment and (2)is optimism about the future?

All of the following factors have contributed to the changing attitudes regarding the role of men and women in the U.S.EXCEPT:

A metropolitan division

The Federal Dilution Act

Boeing,Northrup Grumman,and Lockheed Martin control the vast majority of the U.S.defense contractor industry.In terms of the form of competition,this industry is an example of a(n)__________.

The generation of children born between 1946 and 1964 is referred to as

How have businesses responded to the changing roles of men and women?

Two increasingly important values for consumers around the world are __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters