Exam 3: Scanning the Marketing Environment

A metropolitan statistical area refers to

If a major food company offered supermarket chains special prices and incentives to carry its brand of frozen vegetables and not to carry competing brands,it could be accused of __________ and would be subject to prosecution if its actions substantially reduce competition.

Buying a book at www.amazon.com to give as a birthday present is an example of a(n)__________ transaction.

If a metropolitan statistical area contains a population of 2.5 million or more,it may be subdivided into smaller areas called __________.

Studies of the __________ characteristics of the U.S.population suggest that it is becoming larger,older,and more diverse.

The purpose of the national Do Not Call Registry is to

Generational marketing refers to

Approximately one in __________ U.S.residents is African American,American Indian or Alaska Native,Asian American,or Native Hawaiian/Pacific Islander.

Emily had an excellent year as a salesperson in 2011,earning $97,000.She paid $17,000 for "necessities" such as mortgage,food,and clothing.Her state and federal income taxes totaled $24,000.What was her discretionary income?

Today,seven of the top ten cities are located __________.

Would you expect tablet device (iPad)industry to be highly competitive? Provide support for your answer using the three components of competition.

The best-known self-regulatory group is the __________,which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Medication sensors have been developed that can dispense medicines by circulating within the arteries of the body and sensing when the medication is needed.This is an example of how __________ forces help improve or replace existing products and companies.

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius.This is an example of which of the following cultural values?

The Lanham Act cannot protect the rights to a trademark if

The term that pertains to the income,expenditures,and resources that affect the cost of running a business or household is referred to as (the)__________.

A mother bought what she thought was a large box of un-sweetened cereal.It was the same 22 oz size as other brands whose boxes clearly marked.However,when she opened the box it was barely ¾ full.The Fair Packaging and Labeling Act would not protect her unless

Members of Generation Y are most likely to influence

Barriers to entry include capital requirements,costs to customers of switching suppliers,advertising expenditures,and

When a firm or business displays the Better Business Bureau (BBB)Accredited Business logo on its store window or website,it assures consumers that