Question 1

World population projections show that the number of people 60 years of age and older is expected to __________ by 2050.

Accepted Answer

A) decline by 1 billion 
B) double to 4 billion 
C) triple to 2 billion 
D) decline by 3 billion 
E) reach 6 billion 
A) decline by 1 billion 
B) double to 4 billion 
C) triple to 2 billion 
D) decline by 3 billion 
E) reach 6 billion

Question 2

In a(n)__________ economy,the cost to produce and buy products and services escalates as prices increase.

Accepted Answer

A) inflationary 
B) expansionary 
C) deflationary 
D) recessionary 
E) depressive 
A) inflationary 
B) expansionary 
C) deflationary 
D) recessionary 
E) depressive

Question 3

If taxes rise at a faster rate than incomes,consumers will

Accepted Answer

A) have less disposable income and try to economize. 
B) feel more confident in the government and therefore spend more money. 
C) more likely be able to afford to take a vacation. 
D) recognize that it's the perfect opportunity to buy a car. 
E) react by voting for all incumbent members of Congress. 
A) have less disposable income and try to economize. 
B) feel more confident in the government and therefore spend more money. 
C) more likely be able to afford to take a vacation. 
D) recognize that it's the perfect opportunity to buy a car. 
E) react by voting for all incumbent members of Congress.

Question 4

Facebook has approximately what fraction of the world's population as customers?

Accepted Answer

A) one-half 
B) one-third 
C) one-quarter 
D) one-fifth 
E) one-seventh 
A) one-half 
B) one-third 
C) one-quarter 
D) one-fifth 
E) one-seventh

Question 5

Today,married households comprise __________ of the U.S.population.

Accepted Answer

A) 10 percent 
B) 20 percent 
C) 48 percent 
D) 64 percent 
E) 75 percent 
A) 10 percent 
B) 20 percent 
C) 48 percent 
D) 64 percent 
E) 75 percent

Question 6

Discretionary income refers to

Accepted Answer

A) the money deducted from a person's paycheck to pay for federal,state,and local taxes. 
B) the total amount of money made by a single individual during his or her lifetime. 
C) the money a consumer has left after paying taxes to use for necessities such as food,shelter,clothing,and transportation. 
D) the money that remains after paying for taxes and necessities. 
E) the money that is spent for necessities or charitable causes that is exempt from taxation. 
A) the money deducted from a person's paycheck to pay for federal,state,and local taxes. 
B) the total amount of money made by a single individual during his or her lifetime. 
C) the money a consumer has left after paying taxes to use for necessities such as food,shelter,clothing,and transportation. 
D) the money that remains after paying for taxes and necessities. 
E) the money that is spent for necessities or charitable causes that is exempt from taxation.

Question 7

Significant changes in attitudes of men and women have occurred during the past thirty years.However,__________ believe that there is still a need for improvement in the workplace and in politics.

Accepted Answer

A) baby boomers 
B) women of Generation X 
C) men of Generation X 
D) women of Generation Y 
E) men of Generation Y 
A) baby boomers 
B) women of Generation X 
C) men of Generation X 
D) women of Generation Y 
E) men of Generation Y

Question 8

Which of the following demographic trends has significant implications to global marketers?

Accepted Answer

A) the declining populations in Latin American countries 
B) the size of the markets in India and China 
C) the tripling of the population of consumers under 40 years old 
D) the decreasing interest in entrepreneurship in developing countries 
E) the lack of savings of elderly populations in developed countries 
A) the declining populations in Latin American countries 
B) the size of the markets in India and China 
C) the tripling of the population of consumers under 40 years old 
D) the decreasing interest in entrepreneurship in developing countries 
E) the lack of savings of elderly populations in developed countries

Question 9

A situation in which a manufacturer grants a distributor the sole rights to sell a product in a specific geographic area is called __________.

Accepted Answer

A) exclusive dealing 
B) a tying arrangement 
C) a selective promotion contract 
D) an exclusive territorial distributorship 
E) a requirement contract 
A) exclusive dealing 
B) a tying arrangement 
C) a selective promotion contract 
D) an exclusive territorial distributorship 
E) a requirement contract

Question 10

HSBC Bank International Ltd.(Europe's largest bank)selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers." Its advertising agency was incorporating

Accepted Answer

A) psychographic differences. 
B) population inputs. 
C) multicultural marketing. 
D) a value consciousness. 
E) macroeconomics. 
A) psychographic differences. 
B) population inputs. 
C) multicultural marketing. 
D) a value consciousness. 
E) macroeconomics.

Question 11

Which of the following is an example of how Generation Y members are different from other generations?

Accepted Answer

A) They are parents of the baby boomers. 
B) They represent the first generation that has less than the previous generation. 
C) They represent the greatest generation: parents of post-WWII babies. 
D) They have little interest in communication relative to other generations. 
E) They are attracted to purposeful work where they have control. 
A) They are parents of the baby boomers. 
B) They represent the first generation that has less than the previous generation. 
C) They represent the greatest generation: parents of post-WWII babies. 
D) They have little interest in communication relative to other generations. 
E) They are attracted to purposeful work where they have control.

Question 12

The purpose of environmental scanning is to

Accepted Answer

A) only identify trends in the marketplace. 
B) only interpret trends in the marketplace. 
C) only forecast trends in the marketplace. 
D) identify,interpret,and forecast trends in the marketplace. 
E) only identify and interpret trends in the marketplace. 
A) only identify trends in the marketplace. 
B) only interpret trends in the marketplace. 
C) only forecast trends in the marketplace. 
D) identify,interpret,and forecast trends in the marketplace. 
E) only identify and interpret trends in the marketplace.

Question 13

In the past several decades,attitudes of both men and women have changed.Increased participation in __________ has eliminated one of the most visible inequalities in opportunities for women.

Accepted Answer

A) organized sports 
B) graduate business (MB
A) programs 
C) fashion design programs 
D) financial/investment banking jobs 
E) medical professions 
A) organized sports 
B) graduate business (MB
A) programs 
C) fashion design programs 
D) financial/investment banking jobs 
E) medical professions

Question 14

A family formed by merging two previously separated units into a single household is referred to as a

Accepted Answer

A) cohort. 
B) blended family. 
C) merged household. 
D) reconstituted family. 
E) multi-generational household. 
A) cohort. 
B) blended family. 
C) merged household. 
D) reconstituted family. 
E) multi-generational household.

Question 15

Explain the difference(s)between the Sherman Antitrust Act,the Clayton Act,and the Robinson-Patman Act,all of which were enacted to protect competition.

Accepted Answer

The Sherman Antitrust Act (1890)was the

Question 16

Younger members of Generation Y,also known as __________,are interested in sustainability in order to make the world a better place.

Accepted Answer

A) activists 
B) sustainers 
C) progressives 
D) reformers 
E) millennials 
A) activists 
B) sustainers 
C) progressives 
D) reformers 
E) millennials

Question 17

A company can protect its competitive position under __________,which gives inventors the right to exclude others from making,using,or selling products that infringe on the invention.

Accepted Answer

A) copyright law 
B) patent law 
C) trademark law 
D) commercial law 
E) antitrust law 
A) copyright law 
B) patent law 
C) trademark law 
D) commercial law 
E) antitrust law

Question 18

During which time period did advertising messages begin to create a bridge between genders?

Accepted Answer

A) the 1930s and 1940s 
B) the 1950s and 1960s 
C) the 1970s and 1980s 
D) the 1990s and 2000s 
E) the 2010s through today 
A) the 1930s and 1940s 
B) the 1950s and 1960s 
C) the 1970s and 1980s 
D) the 1990s and 2000s 
E) the 2010s through today

Question 19

A statistical area of at least one urbanized area of 50,000 or more people and adjacent territory that has a high degree of social and economic integration is referred to as a

Accepted Answer

A) micropolitan statistical area. 
B) metropolitan statistical area. 
C) downtown statistical area. 
D) zip code. 
E) combined statistical area. 
A) micropolitan statistical area. 
B) metropolitan statistical area. 
C) downtown statistical area. 
D) zip code. 
E) combined statistical area.

Question 20

The overwhelming response by bargain-hunting consumers to Groupon's online deals is an example that demonstrates the change in consumption orientation known as

Accepted Answer

A) the quality-value proposition. 
B) buyer-centric excellence. 
C) value consciousness. 
D) customer value. 
E) purchasing value. 
A) the quality-value proposition. 
B) buyer-centric excellence. 
C) value consciousness. 
D) customer value. 
E) purchasing value.

Exam 3: Scanning the Marketing Environment

World population projections show that the number of people 60 years of age and older is expected to __________ by 2050.

In a(n)__________ economy,the cost to produce and buy products and services escalates as prices increase.

If taxes rise at a faster rate than incomes,consumers will

Facebook has approximately what fraction of the world's population as customers?

Today,married households comprise __________ of the U.S.population.

Discretionary income refers to

Significant changes in attitudes of men and women have occurred during the past thirty years.However,__________ believe that there is still a need for improvement in the workplace and in politics.

Which of the following demographic trends has significant implications to global marketers?

A situation in which a manufacturer grants a distributor the sole rights to sell a product in a specific geographic area is called __________.

HSBC Bank International Ltd.(Europe's largest bank)selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers." Its advertising agency was incorporating

Which of the following is an example of how Generation Y members are different from other generations?

The purpose of environmental scanning is to

In the past several decades,attitudes of both men and women have changed.Increased participation in __________ has eliminated one of the most visible inequalities in opportunities for women.

A family formed by merging two previously separated units into a single household is referred to as a

Explain the difference(s)between the Sherman Antitrust Act,the Clayton Act,and the Robinson-Patman Act,all of which were enacted to protect competition.

Younger members of Generation Y,also known as __________,are interested in sustainability in order to make the world a better place.

A company can protect its competitive position under __________,which gives inventors the right to exclude others from making,using,or selling products that infringe on the invention.

During which time period did advertising messages begin to create a bridge between genders?

A statistical area of at least one urbanized area of 50,000 or more people and adjacent territory that has a high degree of social and economic integration is referred to as a

The overwhelming response by bargain-hunting consumers to Groupon's online deals is an example that demonstrates the change in consumption orientation known as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

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