Exam 3: Scanning the Marketing Environment

Any activity that uses some form of electronic communication in the inventory,exchange,advertisement,distribution,and payment of goods and services is referred to as __________.

Baby boomers are an important target market because they (their)

For millennials,environmental sustainability means __________.

The demographic characteristics of the population and its values are referred to as

Geek Squad set out to provide timely and effective help with all computing needs regardless of the make,model,or place of purchase.Employees were called "agents" and wore uniforms with a Geek Squad logo to create a "humble" attitude that was not threatening to customers.Agents drove a black-and-white

An important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

Inventions or innovations from applied science or engineering research are referred to as

The name given to the generational cohort who are described as self-reliant,supportive of racial and ethnic diversity,and better educated than previous generations is __________.

The purpose of the Robinson-Patman Act is to

The money a consumer has left after paying taxes to use for necessities such as food,shelter,clothing,and transportation is referred to as __________.

Before displaying the BBB Accredited Business logo on their websites,participating companies must: (1)be members of their local Better Business Bureau; (2)have been in business for at least one year; (3)have agreed to participate in BBB's advertising self-regulation program; (4)agree to abide by the BBB Code of Business Practices;and (5)

The pricing component of the marketing mix is the focus of regulation from two perspectives:

The __________ makes it unlawful to discriminate in prices charged to different purchasers of the same product,where the effect may substantially lessen competition or help to create a monopoly.

How has the structure of the American household changed since 1960? In your answer,define the blended family and give an example of a way in which marketers have targeted that group.

In the 1960s,President Kennedy developed what is known as the Consumer Bill of Rights.This legislation was developed to protect consumers from unscrupulous marketers and guaranteed consumers four fundamental rights,including the right to be informed,the right to choose,the right to be protected,and the right to be heard.Many laws such as these were the results of __________.

Microsoft,Intuit,and Yahoo are building new facilities in Quincy,WA,a town that previously had a population of 3,500.Along with these new neighbors,the residents of Quincy are also going to get more traffic lights,a strip mall,higher housing prices,and new jobs.This example best illustrates a(n)__________ change that will impact the people and businesses of Quincy.

The purpose of copyright law is to

The changes in coffee consumption are due to all of the following EXCEPT:

Last year,the Parker family used to eat at nice restaurants almost four times a week.Even though Mr.Parker received a 2 percent pay raise,the cost of living rose by 4 percent and property taxes went up 5% in their community.As a result,the family now eats most of their meals at home,dining out only a few times a month.This reflects

Carl and Nancy Johnson prepared a household budget in an attempt to manage their money better.As part of their budgeting process,Carl and Nancy prepared the following list: Monthly Income (after taxes)= $4,500;Monthly Expenses (Necessities),which include Rent: $550,Auto Loan: $250,Student Loan: $200,Savings: $500,Food: $200;Total Monthly Expenses = $1,700;Amount Left Over = $2,800.After totaling their necessary expenses,which equals $1,700,Carl and Nancy subtracted that amount from their monthly income of $4,500.The Johnsons were happy to realize that they had $2,800 left over,which is their __________.