Exam 3: Scanning the Marketing Environment

One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit once they have arrived.ImageTwin has developed a scanning system that obtains the measurements of individuals of all different sizes,which is then fed into a database.So,when you want to buy something at LandsEnd.com,you can see a 3D image of what the item should look like on your body.This is an example of the __________ force in the marketing environment.

Electronic commerce refers to

The Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey.In 2010,consumers spent about 13 percent of their income on food,34 percent on __________,3.5 percent on clothes and 22 percent on transportation and health care.

The description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation is referred to as __________.

Which of the following would be identified as a social force in an environmental scan?

A trademark is a device that can take almost any form,as long as it is capable of identifying and distinguishing specific products or services.Owens-Corning Fiberglas Corporation's trademark for its pink insulation is an example of a product that is protected by

During a recessionary period,which of the following economic behavior would be expected?

An Arizona cardiac surgery practice agreed to pay the U.S.Department of Health and Human Services (HHS)a $100,000 settlement following an investigation of potential violations of the Health Insurance Portability and Accountability Act (HIPAA)Privacy and Security Rules.The practice was posting clinical and surgical appointments for its patients on an Internet-based calendar that was publicly accessible,which drew complaints for failing to protect health information of consumers.HIPAA rules are an example of how __________ forces affect the marketing environment.

How would the following environmental trends influence the success of a manufacturer of high definition televisions (HDTVs): (1)growing number of older Americans; (2)population shifts to remote suburbs and small towns; (3)increase in per capita income and standard of living;and (4)increased use of various types of communication technology.

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 64% in 2012.A firm with a good marketing orientation would have

Coffee consumption among consumers 18 to 24 years old has __________ from 2003 to 2012.

Which of the following statements about the American household is most accurate?

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings is referred to as __________.

Which of the following laws has the purpose of protecting competition?

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as __________.

The generational cohort known as __________ was born during the "baby bust" era when the number of children born each year was declining.

Younger members of Generation Y born since 1994 are referred to as

The money that remains after paying for taxes and necessities is referred to as __________.

A seller's requirement that the purchaser of one product also buy another item in the line is called __________.

The Better Business Bureau