Question 1

A time of declining economic activity when businesses decrease production,unemployment rises,and many consumers have less money to spend is referred to as

Accepted Answer

A) deflation. 
B) inflation. 
C) prosperity. 
D) a recession. 
E) a depression. 
A) deflation. 
B) inflation. 
C) prosperity. 
D) a recession. 
E) a depression.

Question 2

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

Accepted Answer

A) significant trend analysis. 
B) organizational scanning. 
C) environmental scanning. 
D) a SWOT analysis. 
E) marketing intelligence. 
A) significant trend analysis. 
B) organizational scanning. 
C) environmental scanning. 
D) a SWOT analysis. 
E) marketing intelligence.

Question 3

Companies often use Internet-based technologies called a(n)__________ that permits communication between a company and its suppliers,distributors,and other partners.

Accepted Answer

A) Internet service provider 
B) extranet 
C) intranet 
D) commercial online service 
E) web exchange 
A) Internet service provider 
B) extranet 
C) intranet 
D) commercial online service 
E) web exchange

Question 4

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 64% in 2012.A firm with a good marketing orientation would have

Accepted Answer

A) found a less volatile product to sell in its strategic business portfolio. 
B) invested more money in market research for new product development. 
C) hired a new promotional firm. 
D) explored the reasons behind these changes in coffee consumption trends. 
E) demoted coffee from being a "star" to a "dog" in its growth-share matrix 
A) found a less volatile product to sell in its strategic business portfolio. 
B) invested more money in market research for new product development. 
C) hired a new promotional firm. 
D) explored the reasons behind these changes in coffee consumption trends. 
E) demoted coffee from being a "star" to a "dog" in its growth-share matrix

Question 5

Baby boomers can be defined as the generation of children born __________.

Accepted Answer

A) between 1918 and 1945 
B) between 1946 and 1964 
C) between 1965 and 1976 
D) between 1977 and 1994 
E) since 1995 
A) between 1918 and 1945 
B) between 1946 and 1964 
C) between 1965 and 1976 
D) between 1977 and 1994 
E) since 1995

Question 6

Which of the following states experienced a decline in population as reported in the most recent Census Bureau estimate?

Accepted Answer

A) North Dakota 
B) Utah 
C) Michigan 
D) Colorado 
E) Texas 
A) North Dakota 
B) Utah 
C) Michigan 
D) Colorado 
E) Texas

Question 7

All of the following statements are true EXCEPT:

Accepted Answer

A) During the 2000s,more people migrated from suburbs to exurbs. 
B) The number of micropolitan statistical areas exceeds those of metropolitan statistical areas. 
C) During the 2000s,the U.S.population shifted from urban cities to suburbs. 
D) During the early 1900s,the U.S.population shifted from rural areas to cities. 
E) Most of the people in the U.S.reside in suburbs. 
A) During the 2000s,more people migrated from suburbs to exurbs. 
B) The number of micropolitan statistical areas exceeds those of metropolitan statistical areas. 
C) During the 2000s,the U.S.population shifted from urban cities to suburbs. 
D) During the early 1900s,the U.S.population shifted from rural areas to cities. 
E) Most of the people in the U.S.reside in suburbs.

Question 8

The social forces of the environment include the demographic characteristics of the population and its __________.

Accepted Answer

A) geographic locations 
B) social classes 
C) cohorts 
D) values 
E) ethics 
A) geographic locations 
B) social classes 
C) cohorts 
D) values 
E) ethics

Question 9

The term that describes the change in the growth of the world's population is called the __________.

Accepted Answer

A) population contraction 
B) population inversion 
C) population migration 
D) population explosion 
E) population eruption 
A) population contraction 
B) population inversion 
C) population migration 
D) population explosion 
E) population eruption

Question 10

The generation of children born between 1946 and 1964 is referred to as

Accepted Answer

A) baby busters. 
B) baby boomlets. 
C) Generation Y. 
D) baby boomers. 
E) Generation X. 
A) baby busters. 
B) baby boomlets. 
C) Generation Y. 
D) baby boomers. 
E) Generation X.

Question 11

BOGO (buy one get one free)deals,such as those offered by retailers like Walmart,highlight the change in consumption orientation known as

Accepted Answer

A) the quality-value proposition. 
B) buyer-centric excellence. 
C) customer value. 
D) value consciousness. 
E) purchasing value. 
A) the quality-value proposition. 
B) buyer-centric excellence. 
C) customer value. 
D) value consciousness. 
E) purchasing value.

Question 12

Recently,several states have proposed new legislation that would __________.

Accepted Answer

A) increase power of consumers in dealing with financial institutions 
B) allow some inventions to be made by others without patent protection to improve employment opportunities 
C) require labeling of genetically modified food 
D) expand the list of generic product trademarks so more organizations can use them 
E) enhance the provisions of the Lanham Act 
A) increase power of consumers in dealing with financial institutions 
B) allow some inventions to be made by others without patent protection to improve employment opportunities 
C) require labeling of genetically modified food 
D) expand the list of generic product trademarks so more organizations can use them 
E) enhance the provisions of the Lanham Act

Question 13

Marketers collect and use environmental information to better understand consumers.The ESRI Tapestry Segmentation tool is used to

Accepted Answer

A) obtain an economic profile of "hometowns" in comparison to national profiles. 
B) obtain a profile of customers who identify themselves as members of multi-racial or multi-ethnic groups. 
C) identify behavioral segments of the population interested in the more domestic arts such as sewing,crocheting,knitting,and quilting. 
D) help segment markets in the areas of home design based on decorating styles such as traditional,Victorian,contemporary,etc. 
E) identify similarities rather than differences among a diverse group of consumers by race,ethnicity,gender,and age. 
A) obtain an economic profile of "hometowns" in comparison to national profiles. 
B) obtain a profile of customers who identify themselves as members of multi-racial or multi-ethnic groups. 
C) identify behavioral segments of the population interested in the more domestic arts such as sewing,crocheting,knitting,and quilting. 
D) help segment markets in the areas of home design based on decorating styles such as traditional,Victorian,contemporary,etc. 
E) identify similarities rather than differences among a diverse group of consumers by race,ethnicity,gender,and age.

Question 14

The set of environmental forces that consists of the demographic characteristics of the population and its values is referred to as

Accepted Answer

A) social forces. 
B) economic forces. 
C) consumer forces. 
D) cultural forces. 
E) market forces. 
A) social forces. 
B) economic forces. 
C) consumer forces. 
D) cultural forces. 
E) market forces.

Question 15

The Lanham Act (1946)

Accepted Answer

A) prevents someone from using a trademark on a noncompeting product. 
B) protects the consumer from product defects. 
C) provides for registration of a company's trademarks. 
D) allows a company to secure rights to a name before its actual use. 
E) facilitates the protection of U.S.trademark rights throughout the world. 
A) prevents someone from using a trademark on a noncompeting product. 
B) protects the consumer from product defects. 
C) provides for registration of a company's trademarks. 
D) allows a company to secure rights to a name before its actual use. 
E) facilitates the protection of U.S.trademark rights throughout the world.

Question 16

__________ is the form of competition where distribution is the only element of the marketing mix that exerts an impact on the firm.

Accepted Answer

A) Cross-market competition 
B) Limited competition 
C) Pure competition 
D) Monopolistic competition 
E) A monopoly 
A) Cross-market competition 
B) Limited competition 
C) Pure competition 
D) Monopolistic competition 
E) A monopoly

Question 17

Generation X is defined as the generation of children born __________.

Accepted Answer

A) between 1946 and 1964 
B) between WWI and WWII 
C) between 1965 and 1976 
D) between 1977 and 1994 
E) since the millennium 
A) between 1946 and 1964 
B) between WWI and WWII 
C) between 1965 and 1976 
D) between 1977 and 1994 
E) since the millennium

Question 18

The courts see price fixing as per se illegal,which means the courts

Accepted Answer

A) see price fixing itself as illegal. 
B) don't view price fixing as illegal. 
C) only consider price fixing to be illegal if a company is sued. 
D) compare the company behavior to behavior typical in its industry. 
E) view price fixing as illegal only if it causes destructive competition. 
A) see price fixing itself as illegal. 
B) don't view price fixing as illegal. 
C) only consider price fixing to be illegal if a company is sued. 
D) compare the company behavior to behavior typical in its industry. 
E) view price fixing as illegal only if it causes destructive competition.

Question 19

The __________ provides for registration of a company's trademark,such as the Nike swoosh.

Accepted Answer

A) Lanham Act 
B) Patent Act 
C) Clayton Act 
D) Sherman Antitrust Act 
E) Miller-Tydings Act 
A) Lanham Act 
B) Patent Act 
C) Clayton Act 
D) Sherman Antitrust Act 
E) Miller-Tydings Act

Question 20

At the U.S.Census Bureau,gross income is referred to as __________.

Accepted Answer

A) buying power 
B) cash inflow 
C) fiscal power 
D) money income 
E) household income 
A) buying power 
B) cash inflow 
C) fiscal power 
D) money income 
E) household income

Exam 3: Scanning the Marketing Environment

A time of declining economic activity when businesses decrease production,unemployment rises,and many consumers have less money to spend is referred to as

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

Companies often use Internet-based technologies called a(n)__________ that permits communication between a company and its suppliers,distributors,and other partners.

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 64% in 2012.A firm with a good marketing orientation would have

Baby boomers can be defined as the generation of children born __________.

Which of the following states experienced a decline in population as reported in the most recent Census Bureau estimate?

All of the following statements are true EXCEPT:

The social forces of the environment include the demographic characteristics of the population and its __________.

The term that describes the change in the growth of the world's population is called the __________.

The generation of children born between 1946 and 1964 is referred to as

BOGO (buy one get one free)deals,such as those offered by retailers like Walmart,highlight the change in consumption orientation known as

Recently,several states have proposed new legislation that would __________.

Marketers collect and use environmental information to better understand consumers.The ESRI Tapestry Segmentation tool is used to

The set of environmental forces that consists of the demographic characteristics of the population and its values is referred to as

The Lanham Act (1946)

__________ is the form of competition where distribution is the only element of the marketing mix that exerts an impact on the firm.

Generation X is defined as the generation of children born __________.

The courts see price fixing as per se illegal,which means the courts

The __________ provides for registration of a company's trademark,such as the Nike swoosh.

At the U.S.Census Bureau,gross income is referred to as __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters