Question 1

According to the textbook,four new technologies are expected to have impact on marketing.These are:

Accepted Answer

A) biotechnology,smart grid services,natural user interfaces,and social networks. 
B) neuron technology,lithium batteries,cloud computing,and wireless power. 
C) crowdsourcing,genomics,QR codes,and smart bio watches. 
D) the "Internet of Things," "five sense" computing,smart grid services,and 3D dressing rooms. 
E) nanotechnology,autobots,cloud computing,and electric cars. 
A) biotechnology,smart grid services,natural user interfaces,and social networks. 
B) neuron technology,lithium batteries,cloud computing,and wireless power. 
C) crowdsourcing,genomics,QR codes,and smart bio watches. 
D) the "Internet of Things," "five sense" computing,smart grid services,and 3D dressing rooms. 
E) nanotechnology,autobots,cloud computing,and electric cars.

Question 2

The recent large decline in __________ has had a psychological impact on consumers who tend to spend more when they feel their net worth is rising and postpone purchases when it declines.

Accepted Answer

A) automobile prices 
B) fuel prices 
C) the number of people competing for jobs 
D) consumer confidence 
E) property values 
A) automobile prices 
B) fuel prices 
C) the number of people competing for jobs 
D) consumer confidence 
E) property values

Question 3

Business practices or conditions that make it difficult for new firms to enter the market are referred to as __________.

Accepted Answer

A) market obstructions 
B) barriers to entry 
C) switching costs 
D) import-export firewalls 
E) preemptive practices 
A) market obstructions 
B) barriers to entry 
C) switching costs 
D) import-export firewalls 
E) preemptive practices

Question 4

A sudden drop in the average consumer income would be an example of which environmental force?

Accepted Answer

A) economic 
B) competitive 
C) technological 
D) social 
E) regulatory 
A) economic 
B) competitive 
C) technological 
D) social 
E) regulatory

Question 5

The Sierra Club is the oldest continuously operating environmental organization.By 2001,its growth had plateaued.To rekindle interest in the organization,its members elected a new 23-year-old president who promised to use MTV artists to create public service announcements about the organization targeting his generational cohort,who are members of

Accepted Answer

A) Generation X. 
B) Generation Y. 
C) Generation Z. 
D) baby busters. 
E) baby boomers. 
A) Generation X. 
B) Generation Y. 
C) Generation Z. 
D) baby busters. 
E) baby boomers.

Question 6

Regulation refers to

Accepted Answer

A) the restrictions that state and federal laws place on business with regard to the conduct of its activities. 
B) constraints placed on businesses for activities that are legal but unethical. 
C) society's values and standards that are enforceable in the courts. 
D) requirements concerning which customers a firm may serve or not serve. 
E) the moral principles and values that govern the actions and decisions of an individual or group. 
A) the restrictions that state and federal laws place on business with regard to the conduct of its activities. 
B) constraints placed on businesses for activities that are legal but unethical. 
C) society's values and standards that are enforceable in the courts. 
D) requirements concerning which customers a firm may serve or not serve. 
E) the moral principles and values that govern the actions and decisions of an individual or group.

Question 7

The blended family refers to a family

Accepted Answer

A) that is formed by merging two previously separated units into a single household. 
B) that contains both male and female children. 
C) that houses two or more generational cohorts under the same roof. 
D) in which its members are of multiple races and/or ethnicities. 
E) in which parents raise nonbiological children,either through adoption or foster care. 
A) that is formed by merging two previously separated units into a single household. 
B) that contains both male and female children. 
C) that houses two or more generational cohorts under the same roof. 
D) in which its members are of multiple races and/or ethnicities. 
E) in which parents raise nonbiological children,either through adoption or foster care.

Question 8

Exurbs are

Accepted Answer

A) statistical areas of at least 50,000 or more people. 
B) remote suburbs. 
C) statistical areas of at least 10,000 but less than 50,000 people. 
D) statistical areas that contains a population of 2.5 million or more. 
E) the combination of metropolitan statistical areas and micropolitan statistical areas. 
A) statistical areas of at least 50,000 or more people. 
B) remote suburbs. 
C) statistical areas of at least 10,000 but less than 50,000 people. 
D) statistical areas that contains a population of 2.5 million or more. 
E) the combination of metropolitan statistical areas and micropolitan statistical areas.

Question 9

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

Accepted Answer

A) regulatory 
B) technological 
C) competitive 
D) economic 
E) social 
A) regulatory 
B) technological 
C) competitive 
D) economic 
E) social

Question 10

Between 1962 and 2012,adult coffee consumption has

Accepted Answer

A) steadily increased each year. 
B) steadily decreased each year. 
C) remained steady. 
D) increased significantly due to adults consuming prepared coffee away from home at outlets such as Starbucks. 
E) fluctuated,first declining and then increasing. 
A) steadily increased each year. 
B) steadily decreased each year. 
C) remained steady. 
D) increased significantly due to adults consuming prepared coffee away from home at outlets such as Starbucks. 
E) fluctuated,first declining and then increasing.

Question 11

In business,the four basic forms of competition are:

Accepted Answer

A) pure competition,limited competition,oligopoly,and monopoly. 
B) dictatorship,monarchy,oligarchy,and democracy. 
C) pure competition,cross-market competition,oligopoly,and pure monopoly. 
D) pure competition,monopolistic competition,oligopoly,and pure monopoly. 
E) technological competition,market competition,governmental competition,and environmental competition. 
A) pure competition,limited competition,oligopoly,and monopoly. 
B) dictatorship,monarchy,oligarchy,and democracy. 
C) pure competition,cross-market competition,oligopoly,and pure monopoly. 
D) pure competition,monopolistic competition,oligopoly,and pure monopoly. 
E) technological competition,market competition,governmental competition,and environmental competition.

Question 12

Which of the following has currently affects the baby boomer generation in a significant way?

Accepted Answer

A) They are beginning to have children. 
B) They are getting their high school and college educations. 
C) They are currently retiring or nearing retirement age. 
D) They are just being born. 
E) They are beginning their primary school educations. 
A) They are beginning to have children. 
B) They are getting their high school and college educations. 
C) They are currently retiring or nearing retirement age. 
D) They are just being born. 
E) They are beginning their primary school educations.

Question 13

Some industries have opted for self-regulation of their members to ensure that each acts fairly.Discuss potential problems associated with self-regulation,and give an example of it.

Accepted Answer

An alternative to government control is

Question 14

When consumer expectations are low based on how they respond to the question,"Looking ahead,do you think that a year from now you will be better off financially,worse off or just about the same as now?" from the Index of Consumer Sentiment conducted by the Survey Research Center at the University of Michigan,economic conditions are MOST LIKELY to be __________ in the near future?

Accepted Answer

A) booming 
B) recessionary 
C) at full employment (i.e.unemployment is projected to be ≤ 5%) 
D) hyperinflationary 
E) static 
A) booming 
B) recessionary 
C) at full employment (i.e.unemployment is projected to be ≤ 5%) 
D) hyperinflationary 
E) static

Question 15

Which of the following statements is most accurate?

Accepted Answer

A) Some companies use mobile marketing to reach geographic concentrations of ethnic groups on their smartphones or tablet devices. 
B) Most consumer packaged good firms have now moved their advertising accounts from multicultural agencies to their own in-house advertising agencies to realize greater marketing efficiencies. 
C) Many companies have failed to encourage their advertising agencies to develop "total market" messages that reach all ethnic groups. 
D) Since racial and ethnic groups tend to be equally dispersed throughout the U.S. ,multicultural marketing programs need not be developed. 
E) Due to the "melting pot" effect,racial and ethnic groups in the U.S.tend to have very similar attitudes,communication preferences,and lifestyles,which means that they will respond similarly to advertising messages. 
A) Some companies use mobile marketing to reach geographic concentrations of ethnic groups on their smartphones or tablet devices. 
B) Most consumer packaged good firms have now moved their advertising accounts from multicultural agencies to their own in-house advertising agencies to realize greater marketing efficiencies. 
C) Many companies have failed to encourage their advertising agencies to develop "total market" messages that reach all ethnic groups. 
D) Since racial and ethnic groups tend to be equally dispersed throughout the U.S. ,multicultural marketing programs need not be developed. 
E) Due to the "melting pot" effect,racial and ethnic groups in the U.S.tend to have very similar attitudes,communication preferences,and lifestyles,which means that they will respond similarly to advertising messages.

Question 16

Because there are few sellers,price competition among firms is not desirable for them in which form of competition?

Accepted Answer

A) pure competition 
B) cross-market competition 
C) a monopoly 
D) monopolistic competition 
E) an oligopoly 
A) pure competition 
B) cross-market competition 
C) a monopoly 
D) monopolistic competition 
E) an oligopoly

Question 17

The Madrid Protocol is

Accepted Answer

A) a method of registering a trademark with language adaptations for different countries. 
B) the act of collectively seeking a trademark for an entire industry in Spain. 
C) a form of national branding,i.e. ,"Chilean Sea Bass." 
D) a treaty that facilitates the protection of U.S.trademark rights throughout the world. 
E) an agreement to stop piracy of noncopyrighted products abroad. 
A) a method of registering a trademark with language adaptations for different countries. 
B) the act of collectively seeking a trademark for an entire industry in Spain. 
C) a form of national branding,i.e. ,"Chilean Sea Bass." 
D) a treaty that facilitates the protection of U.S.trademark rights throughout the world. 
E) an agreement to stop piracy of noncopyrighted products abroad.

Question 18

Components of a consumer's income include __________.

Accepted Answer

A) inflation,recession,and depression 
B) salaries,taxes,and assets 
C) gross,disposable,and discretionary income 
D) sales taxes,income taxes,and property taxes 
E) assets,liabilities,and equities 
A) inflation,recession,and depression 
B) salaries,taxes,and assets 
C) gross,disposable,and discretionary income 
D) sales taxes,income taxes,and property taxes 
E) assets,liabilities,and equities

Question 19

UGG Australia built a strong reputation among women with its high quality sheepskin boots.The firm is now attempting to attract men with new products.To reach them,UGG is

Accepted Answer

A) offering its existing women customers a "Buy 1 Pair,Get 1 Free" deal on its lines of men's boots. 
B) using New England Patriots quarterback Tom Brady as a spokesperson. 
C) using product placements in TV programs,such as Two and a Half Men and ESPN's SportsNation,that men primarily watch. 
D) outfitting players of the Australian Football (rugby)League. 
E) targeting skate boarders and snow boarders with its "Be Stupid" campaign. 
A) offering its existing women customers a "Buy 1 Pair,Get 1 Free" deal on its lines of men's boots. 
B) using New England Patriots quarterback Tom Brady as a spokesperson. 
C) using product placements in TV programs,such as Two and a Half Men and ESPN's SportsNation,that men primarily watch. 
D) outfitting players of the Australian Football (rugby)League. 
E) targeting skate boarders and snow boarders with its "Be Stupid" campaign.

Question 20

Demographics refer to

Accepted Answer

A) the description of a population according to its values or cultural beliefs. 
B) an objective measurement of a person's likelihood to purchase a product or service. 
C) the psychological profile of prospective consumers. 
D) the density of a population in a geographic area. 
E) the description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation. 
A) the description of a population according to its values or cultural beliefs. 
B) an objective measurement of a person's likelihood to purchase a product or service. 
C) the psychological profile of prospective consumers. 
D) the density of a population in a geographic area. 
E) the description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation.

Exam 3: Scanning the Marketing Environment

According to the textbook,four new technologies are expected to have impact on marketing.These are:

The recent large decline in __________ has had a psychological impact on consumers who tend to spend more when they feel their net worth is rising and postpone purchases when it declines.

Business practices or conditions that make it difficult for new firms to enter the market are referred to as __________.

A sudden drop in the average consumer income would be an example of which environmental force?

Regulation refers to

The blended family refers to a family

Exurbs are

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

Between 1962 and 2012,adult coffee consumption has

In business,the four basic forms of competition are:

Which of the following has currently affects the baby boomer generation in a significant way?

Some industries have opted for self-regulation of their members to ensure that each acts fairly.Discuss potential problems associated with self-regulation,and give an example of it.

Which of the following statements is most accurate?

Because there are few sellers,price competition among firms is not desirable for them in which form of competition?

The Madrid Protocol is

Components of a consumer's income include __________.

UGG Australia built a strong reputation among women with its high quality sheepskin boots.The firm is now attempting to attract men with new products.To reach them,UGG is

Demographics refer to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

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