Question 1

Research indicates that there is a greater preference for luxury goods in _________________ cultures than in other forms.

Accepted Answer

A)  feminine 
B)  low context 
C)  intellectual 
D)  masculine 
E)  high context 
A)  feminine 
B)  low context 
C)  intellectual 
D)  masculine 
E)  high context

Question 2

An example of a religious taboo that might affect a company's marketing mix is:

Accepted Answer

A)  failing to say rosary. 
B)  going uncovered into a church. 
C)  including pork and/or beef as menu options in a restaurant. 
D)  offering to sell food on Saturday. 
E)  not closing the restaurant before dark. 
A)  failing to say rosary. 
B)  going uncovered into a church. 
C)  including pork and/or beef as menu options in a restaurant. 
D)  offering to sell food on Saturday. 
E)  not closing the restaurant before dark.

Question 3

In today's world, ______________________ often provides pride and self-esteem to its citizens.

Accepted Answer

A)  cultural heritage 
B)  fashion 
C)  styles 
D)  business activities 
E)  infrastructure 
A)  cultural heritage 
B)  fashion 
C)  styles 
D)  business activities 
E)  infrastructure

Question 4

________________ primarily refers to the technologies that are used to produce,
distribute, and consume goods and services within a society.

Accepted Answer

The answer of ________________ primarily refers to the technologies that...

Question 5

The role of women in society is sometimes largely driven by local _____________.

Accepted Answer

A)  religion. 
B)  politics. 
C)  government. 
D)  environment. 
E)  geography. 
A)  religion. 
B)  politics. 
C)  government. 
D)  environment. 
E)  geography.

Question 6

Within a given culture, consumption processes can be described via a sequence of
four stages: access, buying behavior, consumption characteristics, and planning.

Accepted Answer

A) True 
 B)False

Question 7

Careless translation of advertising slogans or product labels leads to:

Accepted Answer

A)  language blunders. 
B)  high cost. 
C)  government regulation. 
D)  imprisonment of offending parties. 
E)  preference of domestic products. 
A)  language blunders. 
B)  high cost. 
C)  government regulation. 
D)  imprisonment of offending parties. 
E)  preference of domestic products.

Question 8

A culture can be defined by national borders (especially when the country is isolated by natural barriers). An example would be:

Accepted Answer

A)  the United States. 
B)  Canada. 
C)  Mexico. 
D)  Taiwan. 
E)  Germany. 
A)  the United States. 
B)  Canada. 
C)  Mexico. 
D)  Taiwan. 
E)  Germany.

Question 9

The GLOBE researchers developed a scale of _________cultural dimensions.

Accepted Answer

A)  seven 
B)  eight 
C)  nine 
D)  ten 
E)  eleven 
A)  seven 
B)  eight 
C)  nine 
D)  ten 
E)  eleven

Question 10

A term "SRC" which was coined by J. A. Lee (cultural anthropologist) stands for:

Accepted Answer

A)  strategic-reference criterion. 
B)  standard-reference criterion. 
C)  simple-reference criterion. 
D)  self-reference criterion. 
E)  none of the above. 
A)  strategic-reference criterion. 
B)  standard-reference criterion. 
C)  simple-reference criterion. 
D)  self-reference criterion. 
E)  none of the above.

Question 11

The consumer research literature identifies three kinds of reference groups:

Accepted Answer

A)  membership groups, anticipatory groups, and local groups. 
B)  membership groups, anticipatory groups, and global groups. 
C)  membership groups, anticipatory groups, and legal groups. 
D)  membership groups, anticipatory groups, and dissociative groups. 
E)  membership groups, anticipatory groups, and friendship groups. 
A)  membership groups, anticipatory groups, and local groups. 
B)  membership groups, anticipatory groups, and global groups. 
C)  membership groups, anticipatory groups, and legal groups. 
D)  membership groups, anticipatory groups, and dissociative groups. 
E)  membership groups, anticipatory groups, and friendship groups.

Question 12

Another cultural classification scheme, the World Value Survey (WVS), which assesses people's values and beliefs in 78 countries, was organized by the
____________________________.

Accepted Answer

A)  Harvard University. 
B)  University of Michigan. 
C)  University of Pennsylvania. 
D)  London Business School. 
E)  Princeton University. 
A)  Harvard University. 
B)  University of Michigan. 
C)  University of Pennsylvania. 
D)  London Business School. 
E)  Princeton University.

Question 13

In marketing, buyer behavior and consumer needs are largely driven by _______________________.

Accepted Answer

A)  health norms. 
B)  economic norms. 
C)  political norms. 
D)  cultural norms. 
E)  social norms. 
A)  health norms. 
B)  economic norms. 
C)  political norms. 
D)  cultural norms. 
E)  social norms.

Question 14

With respect to Hofstede's cultural classification scheme, cultures where people favor values such as solidarity, preserving the environment, and quality of life are more
______________.

Accepted Answer

A)  feminine 
B)  masculine 
C)  collectivist 
D)  individualist 
E)  none of the above 
A)  feminine 
B)  masculine 
C)  collectivist 
D)  individualist 
E)  none of the above

Question 15

Religion does not play a central role in many societies.

Accepted Answer

A) True 
 B)False

Question 16

The two facets of education that matter the most to the business planner are the
level and the quality of education.

Accepted Answer

A) True 
 B)False

Question 17

___________________ developed a highly useful cultural classification scheme.

Accepted Answer

A)  Gary Hamel 
B)  Peter Drucker 
C)  Michael Porter 
D)  Geert Hofstede 
E)  Charles Handy 
A)  Gary Hamel 
B)  Peter Drucker 
C)  Michael Porter 
D)  Geert Hofstede 
E)  Charles Handy

Question 18

____________ is a high-context culture.

Accepted Answer

A)  China 
B)  United States 
C)  Germany 
D)  Ireland 
E)  Italy 
A)  China 
B)  United States 
C)  Germany 
D)  Ireland 
E)  Italy

Question 19

________________ is often described as the most important element that sets human beings apart from animals.

Accepted Answer

A)  Materialism 
B)  Destruction 
C)  Life styles 
D)  Language 
E)  Computer skills 
A)  Materialism 
B)  Destruction 
C)  Life styles 
D)  Language 
E)  Computer skills

Question 20

According to the text, culture is:

Accepted Answer

A)  learned, interrelated and shared. 
B)  learned, interrelated and mixed. 
C)  learned, interrelated and empty. 
D)  learned, interrelated and passive. 
E)  learned, interrelated and static. 
A)  learned, interrelated and shared. 
B)  learned, interrelated and mixed. 
C)  learned, interrelated and empty. 
D)  learned, interrelated and passive. 
E)  learned, interrelated and static.

Research indicates that there is a greater preference for luxury goods in _________________ cultures than in other forms.

An example of a religious taboo that might affect a company's marketing mix is:

In today's world, ______________________ often provides pride and self-esteem to its citizens.

________________ primarily refers to the technologies that are used to produce, distribute, and consume goods and services within a society.

The role of women in society is sometimes largely driven by local _____________.

Within a given culture, consumption processes can be described via a sequence of four stages: access, buying behavior, consumption characteristics, and planning.

Careless translation of advertising slogans or product labels leads to:

A culture can be defined by national borders (especially when the country is isolated by natural barriers). An example would be:

The GLOBE researchers developed a scale of _________cultural dimensions.

A term "SRC" which was coined by J. A. Lee (cultural anthropologist) stands for:

The consumer research literature identifies three kinds of reference groups:

Another cultural classification scheme, the World Value Survey (WVS), which assesses people's values and beliefs in 78 countries, was organized by the ____________________________.

In marketing, buyer behavior and consumer needs are largely driven by _______________________.

With respect to Hofstede's cultural classification scheme, cultures where people favor values such as solidarity, preserving the environment, and quality of life are more ______________.

Religion does not play a central role in many societies.

The two facets of education that matter the most to the business planner are the level and the quality of education.

___________________ developed a highly useful cultural classification scheme.

____________ is a high-context culture.

________________ is often described as the most important element that sets human beings apart from animals.

According to the text, culture is:

Globalization Imperative

Economic Environment

Financial Environment

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 4: Global Cultural Environment and Buying Behavior

Research indicates that there is a greater preference for luxury goods in _________________ cultures than in other forms.

An example of a religious taboo that might affect a company's marketing mix is:

In today's world, ______________________ often provides pride and self-esteem to its citizens.

________________ primarily refers to the technologies that are used to produce, distribute, and consume goods and services within a society.

The role of women in society is sometimes largely driven by local _____________.

Within a given culture, consumption processes can be described via a sequence of four stages: access, buying behavior, consumption characteristics, and planning.

Careless translation of advertising slogans or product labels leads to:

A culture can be defined by national borders (especially when the country is isolated by natural barriers). An example would be:

The GLOBE researchers developed a scale of _________cultural dimensions.

A term "SRC" which was coined by J. A. Lee (cultural anthropologist) stands for:

The consumer research literature identifies three kinds of reference groups:

Another cultural classification scheme, the World Value Survey (WVS), which assesses people's values and beliefs in 78 countries, was organized by the ____________________________.

In marketing, buyer behavior and consumer needs are largely driven by _______________________.

With respect to Hofstede's cultural classification scheme, cultures where people favor values such as solidarity, preserving the environment, and quality of life are more ______________.

Religion does not play a central role in many societies.

The two facets of education that matter the most to the business planner are the level and the quality of education.

___________________ developed a highly useful cultural classification scheme.

____________ is a high-context culture.

________________ is often described as the most important element that sets human beings apart from animals.

According to the text, culture is:

Globalization Imperative

Economic Environment

Financial Environment

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters