Question 1

Prices in the U.S. often end in 9 or 5. Those in China:

Accepted Answer

A)  end in the auspicious number 3. 
B)  do not end in 4 because it connotes death. 
C)  end in 5 or 9 like the U.S.. 
D)  end in 8. 
E)  have no pattern whatsoever. 
A)  end in the auspicious number 3. 
B)  do not end in 4 because it connotes death. 
C)  end in 5 or 9 like the U.S.. 
D)  end in 8. 
E)  have no pattern whatsoever.

Question 2

Below is a list of elements from culture that matter to international marketers. Pick the item that is likely to matter the least in doing business with a foreign culture.

Accepted Answer

A)  material life. 
B)  political party affiliation. 
C)  language. 
D)  religion. 
E)  education. 
A)  material life. 
B)  political party affiliation. 
C)  language. 
D)  religion. 
E)  education.

Question 3

In the field of advertising, campaigns that were developed with a high-context culture in mind are likely to be less effective when used in _______________
Cultures, and vice versa.

Accepted Answer

A)  high-context. 
B)  low-context. 
C)  medium-context. 
D)  dry-context. 
E)  hot-context. 
A)  high-context. 
B)  low-context. 
C)  medium-context. 
D)  dry-context. 
E)  hot-context.

Question 4

Poor transportation and distribution infrastructure in many developing countries would be examples of:

Accepted Answer

A)  investment requirements. 
B)  technology gaps tied to material life. 
C)  governmental corruption that must be dealt with. 
D)  government ineptitude. 
E)  different value systems. 
A)  investment requirements. 
B)  technology gaps tied to material life. 
C)  governmental corruption that must be dealt with. 
D)  government ineptitude. 
E)  different value systems.

Question 5

Children in China impact consumption patterns in all of the following ways EXCEPT:

Accepted Answer

A)  spending power. 
B)  special nature of one child families. 
C)  pester power. 
D)  change agents. 
E)  legacy due to inherited wealth. 
A)  spending power. 
B)  special nature of one child families. 
C)  pester power. 
D)  change agents. 
E)  legacy due to inherited wealth.

Question 6

Explain and discuss some of the guidelines for managing and implementing successful global account management (GAM) and customer relationship management (CRM) programs.

Accepted Answer

Both GAM and CRM have become popular too

Question 7

An example of a high power distance country would be:

Accepted Answer

A)  Germany 
B)  Britain 
C)  United States 
D)  Canada 
E)  Mexico 
A)  Germany 
B)  Britain 
C)  United States 
D)  Canada 
E)  Mexico

Question 8

________________ is a learned, shared, compelling, interrelated set of symbols
whose meanings provide a set of orientations for members of society.

Accepted Answer

The answer of ________________ is a learned, shared, compelling, interrelated...

Question 9

Membership groups are those groups that:

Accepted Answer

A)  require dues. 
B)  exclude people. 
C)  are exclusive. 
D)  people belong to. 
E)  people would like to be a part of. 
A)  require dues. 
B)  exclude people. 
C)  are exclusive. 
D)  people belong to. 
E)  people would like to be a part of.

Question 10

"What is left unsaid is as important as what is said" would be an example of what form of culture?

Accepted Answer

A)  agrarian. 
B)  low context. 
C)  intellectual. 
D)  high context. 
E)  northern European. 
A)  agrarian. 
B)  low context. 
C)  intellectual. 
D)  high context. 
E)  northern European.

Question 11

Culture can be biologically transmitted via the genes.

Accepted Answer

A) True 
 B)False

Question 12

In addition to Hofstede's first dimensions (uncertainty avoidance, power distance, and collectivism), the GLOBE project included the following additional cultural
Dimensions except:

Accepted Answer

A)  collectivism II. 
B)  European management techniques. 
C)  assertiveness. 
D)  performance orientation. 
E)  humane orientation. 
A)  collectivism II. 
B)  European management techniques. 
C)  assertiveness. 
D)  performance orientation. 
E)  humane orientation.

Question 13

Guanxi is:

Accepted Answer

A)  a large city in southern China 
B)  a fiery pork dish 
C)  a nice saying like "gesundheit" 
D)  connections 
E)  a golf country club in Shanghai 
A)  a large city in southern China 
B)  a fiery pork dish 
C)  a nice saying like "gesundheit" 
D)  connections 
E)  a golf country club in Shanghai

Question 14

Probably the most crucial expression of social interactions is the concept of kinship.

Accepted Answer

A) True 
 B)False

Question 15

Low-context cultures do not put the most emphasis on the written or spoken word.

Accepted Answer

A) True 
 B)False

Question 16

According to the textbook, within a given culture, consumption processes can be described via a sequence of four stages. List and describe each stage. Your description can use the form of indicating questions that might be asked at each stage.

Accepted Answer

a. Access: Does the consumer have physic

Question 17

An example of a high uncertainty avoidance country would be:

Accepted Answer

A)  Germany. 
B)  Britain. 
C)  United States. 
D)  Canada. 
E)  Japan. 
A)  Germany. 
B)  Britain. 
C)  United States. 
D)  Canada. 
E)  Japan.

Question 18

All of the following would be issues to consider when marketing in an Islamic framework EXCEPT:

Accepted Answer

A)  not mixing men and women in focus groups. 
B)  advertising censors. 
C)  "excessive profits" should be turned over to stockholders. 
D)  do not manufacture products made from pigs. 
E)  special fasts during holidays. 
A)  not mixing men and women in focus groups. 
B)  advertising censors. 
C)  "excessive profits" should be turned over to stockholders. 
D)  do not manufacture products made from pigs. 
E)  special fasts during holidays.

Question 19

_______________ classifications allow the marketing manager to see how much overlap is possible between the marketing programs to be implemented in different
Markets.

Accepted Answer

A)  Business 
B)  Cultural 
C)  Political 
D)  Government 
E)  Natural 
A)  Business 
B)  Cultural 
C)  Political 
D)  Government 
E)  Natural

Question 20

Which of the following colors have universal meanings globally?

Accepted Answer

A)  white 
B)  blue 
C)  green 
D)  black 
E)  only a, b and c 
A)  white 
B)  blue 
C)  green 
D)  black 
E)  only a, b and c

Prices in the U.S. often end in 9 or 5. Those in China:

Below is a list of elements from culture that matter to international marketers. Pick the item that is likely to matter the least in doing business with a foreign culture.

In the field of advertising, campaigns that were developed with a high-context culture in mind are likely to be less effective when used in _______________ Cultures, and vice versa.

Poor transportation and distribution infrastructure in many developing countries would be examples of:

Children in China impact consumption patterns in all of the following ways EXCEPT:

Explain and discuss some of the guidelines for managing and implementing successful global account management (GAM) and customer relationship management (CRM) programs.

An example of a high power distance country would be:

________________ is a learned, shared, compelling, interrelated set of symbols whose meanings provide a set of orientations for members of society.

Membership groups are those groups that:

"What is left unsaid is as important as what is said" would be an example of what form of culture?

Culture can be biologically transmitted via the genes.

In addition to Hofstede's first dimensions (uncertainty avoidance, power distance, and collectivism), the GLOBE project included the following additional cultural Dimensions except:

Guanxi is:

Probably the most crucial expression of social interactions is the concept of kinship.

Low-context cultures do not put the most emphasis on the written or spoken word.

According to the textbook, within a given culture, consumption processes can be described via a sequence of four stages. List and describe each stage. Your description can use the form of indicating questions that might be asked at each stage.

An example of a high uncertainty avoidance country would be:

All of the following would be issues to consider when marketing in an Islamic framework EXCEPT:

_______________ classifications allow the marketing manager to see how much overlap is possible between the marketing programs to be implemented in different Markets.

Which of the following colors have universal meanings globally?

Globalization Imperative

Economic Environment

Financial Environment

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 4: Global Cultural Environment and Buying Behavior

Prices in the U.S. often end in 9 or 5. Those in China:

Below is a list of elements from culture that matter to international marketers. Pick the item that is likely to matter the least in doing business with a foreign culture.

In the field of advertising, campaigns that were developed with a high-context culture in mind are likely to be less effective when used in _______________ Cultures, and vice versa.

Poor transportation and distribution infrastructure in many developing countries would be examples of:

Children in China impact consumption patterns in all of the following ways EXCEPT:

Explain and discuss some of the guidelines for managing and implementing successful global account management (GAM) and customer relationship management (CRM) programs.

An example of a high power distance country would be:

________________ is a learned, shared, compelling, interrelated set of symbols whose meanings provide a set of orientations for members of society.

Membership groups are those groups that:

"What is left unsaid is as important as what is said" would be an example of what form of culture?

Culture can be biologically transmitted via the genes.

In addition to Hofstede's first dimensions (uncertainty avoidance, power distance, and collectivism), the GLOBE project included the following additional cultural Dimensions except:

Guanxi is:

Probably the most crucial expression of social interactions is the concept of kinship.

Low-context cultures do not put the most emphasis on the written or spoken word.

According to the textbook, within a given culture, consumption processes can be described via a sequence of four stages. List and describe each stage. Your description can use the form of indicating questions that might be asked at each stage.

An example of a high uncertainty avoidance country would be:

All of the following would be issues to consider when marketing in an Islamic framework EXCEPT:

_______________ classifications allow the marketing manager to see how much overlap is possible between the marketing programs to be implemented in different Markets.

Which of the following colors have universal meanings globally?

Globalization Imperative

Economic Environment

Financial Environment

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters