Exam 9: Global Market Entry Strategies

Colgate-Palmolive views per capita purchasing power as a major driver behind market opportunities.

Companies that plan to engage in exporting have a choice between indirect, _________________, and direct exporting.

Contract manufacturing is also known as outsourcing.

In the area of exporting, a middleman could be an __________________________.

One of the most popular entry modes in the international marketplace for service firms is:

Markets can be classified in four types of countries based on their respective market attractiveness. Hong Kong and Singapore would fall into which of the types listed Below (where the purpose would be to gather intelligence and establish a network)?

As an example of a preliminary screening process in assessing international market opportunities, Colgate-Palmolive uses assessments of whether people bath regularly or not as a critical factor in deciding whether to enter a market or not.

A major advantage of joint ventures, as compared to lesser forms of resource commitment such as licensing, is:

______________________ means that the company sets up its own export organization within the company and relies on a middleman based in a Foreign market (foreign distributor).

When Colgate-Palmolive sees prospects in countries with purchasing power as a major driver behind market opportunities and Coca-Cola looks at per capita income And the number of minutes that it would take someone to work to be able to afford a Coca-Cola product, they are following which of the following steps of the initial Screening process for market entry?

In a master franchise, the franchiser gives a master franchise to a local entrepreneur, who will, in turn, sell local franchises within a territory.

___________________ are(is) the prime motivation behind contract manufacturing.

The Oriental Land Company in Japan owns Tokyo Disneyland. This would be an example of an international _________________ agreement between the Oriental Land Company (owner) and Disneyland (receives royalties).

According to the textbook, in franchising, companies can capitalize on a _______________________________.

The ____________________ of a market refers to the country's distribution system, transportation network, and communication system.

The partnership established by Coca-Cola and Nestle to market ready-to-drink coffees and teas under the Nescafe and Nestea brand names is an example of which of the Following:

An example of a growth country is China.

List the steps in the global market entry decision process. Which of the steps is probably the most important in the overall success of the foreign venture? Justify your answer.

When marketers are making the decision to enter an international market or not, the final step in the decision process is generally to:

Most companies start their international expansion with _________________.