Exam 9: Global Market Entry Strategies

The strategic alliance strategy of ______________ might be enacted when the firm has an established leadership position but that only plays a peripheral role in the Company's business portfolio.

One of the main advantages of direct exporting over indirect exporting is that the exporter has more:

In contract manufacturing, because of "nurture-a-future competitor" threat, many companies prefer to make ___________________ or products that involve Proprietary design features in-house.

Companies that enter via wholly owned subsidiaries are sometimes perceived as a threat to the culture and/or economic sovereignty of the____________________.

Explain what is meant by the concept of a liaison office and why some firms prefer to use this technique to enter markets.

An example of an emerging country (with respect to market attractiveness) is the Philippines.

Advantages of wholly owned subsidiaries include all of the following EXCEPT:

When a multinational company chooses to invest in foreign markets with wholly owned subsidiaries, these subsidiaries may be acquisitions or _______________ Operations.

To identify market opportunities for a given product (or service), the international marketer usually starts off with a large pool of candidate cities.

______________________ means that the firm enters into an agreement with another firm (local or foreign) where the partner will use its distribution network To sell the exporter's goods.

When marketers are making the decision to enter an international market or not, the first step is generally to:

A _________________ operation (with respect to wholly owned subsidiaries) is one which is started from scratch.

Markets can be classified in four types of countries based on their respective market attractiveness. Vietnam and the Philippines would fall into which of the types listed Below (where the purpose would be to build up an initial presence such as through a Liaison office)?

In the mode of entry, many companies see liaison office as a low-cost ___________________.

Stable alliances have the commitment and support of the top of the parents' organizations.

There four generic reasons for forming strategic alliances are defense, catch-up, remain, and __________________.

One of the chief disadvantages of a wholly owned subsidiary is that:

Benefits of licensing include:

In global market entry, all of the following are entry decisions that must be made by management before entering an international market EXCEPT:

___________________ has disadvantages. Chief among these are that the company has little or no control over the way their product is marketed in a foreign country, Lack of adequate sales support (among other support variables) can lead to poor sales, And bad decisions made by an intermediary can damage the corporate image.