Exam 10: Global Product Policy Decisions I: Developing New Products for Global Markets

In general, the rate of adoption of new products (in foreign markets) is driven by individual differences, personal influences, and:

A common technique to avoid a global test market is to make global sales projections based on product performance in a ________________ market.

If a company were to follow a strategy of product extension-communications adaptation in a foreign market, an example of a product category that would Fit this strategy would be __________________.

Five forces favor a globalized product strategy. These include: common customer needs, global customers, scale economies, time to market, and__________________.

____________________ leverages cross-border differences in needs and wants of the firm's target customers.

Conjoint analysis is also referred to as _____________________.

In the area of global product policy, companies can pursue three strategies to penetrate foreign markets. The strategies include:

One alternative to the test market is the _____________________.

The waterfall strategy of sequential entry is preferable over the sprinkler model when:

List the strategic options available to the firm considering global expansion in the product area. Detail the conditions that make the strategic option favorable. Be sure to detail your answer.

There are strategic options that allow firms to modify their product while keeping most of the benefits of following a uniform product policy. Explain the differences between the modular and core-product approaches.

Timing is a very important element in any new product launch. One of the strategies is described as being the ________________ where there is a simultaneous Introduction of products in other markets of the world.

In general, the adoption of new products is driven by individual differences, personal influences, and product characteristics.

If a company is an early entrant in the global arena and possesses little in the way of resources, they will probably chose _____________________ as a Method of entry.

Because of differences in preferences in flavors and government regulations regarding the marketing of diet products, Slim-Fast normally uses which of the Following strategies?

In the Australian market, rather than manufacturing disposable diapers, Procter & Gamble decided to import them since the size of the market did not warrant local manufacturing according to P&G. Unfortunately, by using packaging designed for the Asian region with non-English labeling, P&G alienated its customers in Australia. This is an example of improper:

With respect to categories of consumers that adopt new products, the __________ category is eager to experiment with new ideas or products.

Which of the following would NOT be one of the five key product characteristics that contribute to its acceptance?

Companies can pursue three global strategies to penetrate foreign markets. The strategies are: extension, adaptation, and___________________.

Even though other combination alternatives can be devised, companies generally can pursue three global product strategies to penetrate foreign markets. These strategies Are to extend the home-grown product/communication strategies, adapt their strategy To the local marketplace, and: