Question 1

All of the following are factors that favor a globalized product strategy EXCEPT:

Accepted Answer

A)  common customer needs. 
B)  global customers. 
C)  scale economies. 
D)  time-to-market. 
E)  rising strength of the Latin American markets. 
A)  common customer needs. 
B)  global customers. 
C)  scale economies. 
D)  time-to-market. 
E)  rising strength of the Latin American markets.

Question 2

The waterfall strategy of sequential entry is preferable over the sprinkler model when all of the following conditions exist EXCEPT:

Accepted Answer

A)  the lifecycle of the product is relatively long. 
B)  high costs of entry are present. 
C)  very weak local competitors. 
D)  anticipation of fast growth. 
E)  no real competitors. 
A)  the lifecycle of the product is relatively long. 
B)  high costs of entry are present. 
C)  very weak local competitors. 
D)  anticipation of fast growth. 
E)  no real competitors.

Question 3

In marketing, timing is crucial. In new product development it might be even more crucial given the risk of the venture. Explain the waterfall and sprinkler approaches to introducing a new product to the market. When is the waterfall method preferred over the sprinkler method? Be sure to be specific as to your comments on these two strategic options.

Accepted Answer

A key element of global product launch s

Question 4

To what extent does the new product offer more perceived value to potential adopters than exiting alternatives, would be a question that best fits with which of the following
Key product characteristics acceptance categories?

Accepted Answer

A)  observability. 
B)  relative advantage. 
C)  compatibility. 
D)  complexity. 
E)  trialability. 
A)  observability. 
B)  relative advantage. 
C)  compatibility. 
D)  complexity. 
E)  trialability.

Question 5

A phased rollout is less demanding on the company resources whereas ____________________ are not always acceptable.

Accepted Answer

A)  sprinkler rollouts 
B)  shotgun rollouts 
C)  staggered rollouts 
D)  dribble rollouts 
E)  waterfall rollouts 
A)  sprinkler rollouts 
B)  shotgun rollouts 
C)  staggered rollouts 
D)  dribble rollouts 
E)  waterfall rollouts

Question 6

Differences in both the cultural and physical environment across countries call for
a ________________________ strategy.

Accepted Answer

The answer of Differences in both the cultural and physical...

Question 7

Many product categories show a gradual but steady ____________________ in consumer preferences.

Accepted Answer

A)  slowdown. 
B)  difficulties 
C)  convergence. 
D)  divergence. 
E)  rising strength of the Latin American markets. 
A)  slowdown. 
B)  difficulties 
C)  convergence. 
D)  divergence. 
E)  rising strength of the Latin American markets.

Question 8

One attempt to combine the strengths of standardization and customization of products is to deal with both issues as functions of product design. The
_______________ approach consists of developing a range of product parts that
Can be used worldwide. The parts can be assembled into numerous product
Configurations.

Accepted Answer

A)  core-product 
B)  uniform commercial code 
C)  die-casting 
D)  modular 
E)  Nexus 
A)  core-product 
B)  uniform commercial code 
C)  die-casting 
D)  modular 
E)  Nexus

Question 9

Overstandardization is a risk of the core-product approach to introducing new
products in the world market.

Accepted Answer

A) True 
 B)False

Question 10

____________________ is leveraging cross-border differences in needs and wants of the firm's target customers.

Accepted Answer

A)  Customization 
B)  Standardization 
C)  Proliferation 
D)  Expansion 
E)  Synthesizing 
A)  Customization 
B)  Standardization 
C)  Proliferation 
D)  Expansion 
E)  Synthesizing

Question 11

Which of the following are among the best sources for finding new product ideas?

Accepted Answer

A)  company, customers, competition, and collaborators. 
B)  trade magazines, television, and the internet. 
C)  government statistics, demographic charts, and psychological profiles. 
D)  reverse engineering, industrial spying, and out-of-date patents. 
E)  rumors, stories, and intuition. 
A)  company, customers, competition, and collaborators. 
B)  trade magazines, television, and the internet. 
C)  government statistics, demographic charts, and psychological profiles. 
D)  reverse engineering, industrial spying, and out-of-date patents. 
E)  rumors, stories, and intuition.

Question 12

If a company were to follow a strategy of product and communication extension (dual extension) in a foreign market, an example of a product category that would
Fit this strategy would be _________________________.

Accepted Answer

A)  personal care items 
B)  motorscooters 
C)  gasoline 
D)  clothing 
E)  hand-powered washing machines 
A)  personal care items 
B)  motorscooters 
C)  gasoline 
D)  clothing 
E)  hand-powered washing machines

Question 13

_____________________ means shortening the time to bring new product projects to the market.

Accepted Answer

A)  Delivery-to-market 
B)  Orientation-to-market 
C)  Time-to-market 
D)  Extension-to-market 
E)  Perfection-to-market 
A)  Delivery-to-market 
B)  Orientation-to-market 
C)  Time-to-market 
D)  Extension-to-market 
E)  Perfection-to-market

Question 14

One of the pitfalls that a global marketer can run into is _____________. This would occur when too much adaptation to the local market occurs and the brand
Becomes vulnerable to losing its unique foreigness.

Accepted Answer

A)  overcustomization 
B)  micro-managing 
C)  technocracy 
D)  group think 
E)  overstandardization 
A)  overcustomization 
B)  micro-managing 
C)  technocracy 
D)  group think 
E)  overstandardization

Question 15

Adoption rates of new products are affected by:

Accepted Answer

A)  population homogeneity 
B)  proportion of women in the labor force 
C)  cosmopolitanism 
D)  mobility 
E)  all of the above 
A)  population homogeneity 
B)  proportion of women in the labor force 
C)  cosmopolitanism 
D)  mobility 
E)  all of the above

Question 16

The primary advantage to using a standardization approach to marketing a product in the international arena is:

Accepted Answer

A)  minimization of costs (which can be passed on to customers). 
B)  more profit. 
C)  less service complaints. 
D)  less product returns. 
E)  standard budgets. 
A)  minimization of costs (which can be passed on to customers). 
B)  more profit. 
C)  less service complaints. 
D)  less product returns. 
E)  standard budgets.

Question 17

A recent study examined the difference of six products in 31 developing and developed countries across the world. A key finding was that ___________________
Tend to experience a far slower adoption rate than developed countries.

Accepted Answer

A)  European countries 
B)  global countries 
C)  advanced countries 
D)  developed countries 
E)  emerging market countries 
A)  European countries 
B)  global countries 
C)  advanced countries 
D)  developed countries 
E)  emerging market countries

Question 18

In the area of a global product launch strategy, two strategic options available are:
waterfall strategy and _________________________.

Accepted Answer

The answer of In the area of a global product...

Question 19

_______________________ are people who look beyond their immediate social surroundings and are not local in their opinions.

Accepted Answer

A)  Domestics 
B)  Introverts 
C)  Negotiators 
D)  Cosmopolitans 
E)  Regionalists 
A)  Domestics 
B)  Introverts 
C)  Negotiators 
D)  Cosmopolitans 
E)  Regionalists

Question 20

______________ is part of a formal scoring model in screening new products.

Accepted Answer

A)  New Prod 
B)  ExProd 
C)  YProd 
D)  ZProd 
E)  none of the above 
A)  New Prod 
B)  ExProd 
C)  YProd 
D)  ZProd 
E)  none of the above

All of the following are factors that favor a globalized product strategy EXCEPT:

The waterfall strategy of sequential entry is preferable over the sprinkler model when all of the following conditions exist EXCEPT:

To what extent does the new product offer more perceived value to potential adopters than exiting alternatives, would be a question that best fits with which of the following Key product characteristics acceptance categories?

A phased rollout is less demanding on the company resources whereas ____________________ are not always acceptable.

Differences in both the cultural and physical environment across countries call for a ________________________ strategy.

Many product categories show a gradual but steady ____________________ in consumer preferences.

Overstandardization is a risk of the core-product approach to introducing new products in the world market.

____________________ is leveraging cross-border differences in needs and wants of the firm's target customers.

Which of the following are among the best sources for finding new product ideas?

If a company were to follow a strategy of product and communication extension (dual extension) in a foreign market, an example of a product category that would Fit this strategy would be _________________________.

_____________________ means shortening the time to bring new product projects to the market.

One of the pitfalls that a global marketer can run into is _____________. This would occur when too much adaptation to the local market occurs and the brand Becomes vulnerable to losing its unique foreigness.

Adoption rates of new products are affected by:

The primary advantage to using a standardization approach to marketing a product in the international arena is:

A recent study examined the difference of six products in 31 developing and developed countries across the world. A key finding was that ___________________ Tend to experience a far slower adoption rate than developed countries.

In the area of a global product launch strategy, two strategic options available are: waterfall strategy and _________________________.

_______________________ are people who look beyond their immediate social surroundings and are not local in their opinions.

______________ is part of a formal scoring model in screening new products.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 10: Global Product Policy Decisions I: Developing New Products for Global Markets

All of the following are factors that favor a globalized product strategy EXCEPT:

The waterfall strategy of sequential entry is preferable over the sprinkler model when all of the following conditions exist EXCEPT:

To what extent does the new product offer more perceived value to potential adopters than exiting alternatives, would be a question that best fits with which of the following Key product characteristics acceptance categories?

A phased rollout is less demanding on the company resources whereas ____________________ are not always acceptable.

Differences in both the cultural and physical environment across countries call for a ________________________ strategy.

Many product categories show a gradual but steady ____________________ in consumer preferences.

Overstandardization is a risk of the core-product approach to introducing new products in the world market.

____________________ is leveraging cross-border differences in needs and wants of the firm's target customers.

Which of the following are among the best sources for finding new product ideas?

If a company were to follow a strategy of product and communication extension (dual extension) in a foreign market, an example of a product category that would Fit this strategy would be _________________________.

_____________________ means shortening the time to bring new product projects to the market.

One of the pitfalls that a global marketer can run into is _____________. This would occur when too much adaptation to the local market occurs and the brand Becomes vulnerable to losing its unique foreigness.

Adoption rates of new products are affected by:

The primary advantage to using a standardization approach to marketing a product in the international arena is:

A recent study examined the difference of six products in 31 developing and developed countries across the world. A key finding was that ___________________ Tend to experience a far slower adoption rate than developed countries.

In the area of a global product launch strategy, two strategic options available are: waterfall strategy and _________________________.

_______________________ are people who look beyond their immediate social surroundings and are not local in their opinions.

______________ is part of a formal scoring model in screening new products.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters