Exam 11: Informing and Persuading

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Which philosopher viewed credibility as central to any effective rhetoric?

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Developing a clear organizational structure will enhance both informative and persuasive speeches.

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Using an argument that is flawed or incoherent is a violation of

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Cindy is concerned that her presentation does not follow a logical sequence. Which persuasive appeal should she work on before making her presentation?

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_________________ is simply reasoning from an analogy; it is making an argument by comparing two cases.

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Speakers should point out other possible causes when persuading with a causal reasoning technique.

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Disagreeing with an idea is referred to as active disagreement.

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Rashid's company is considering adopting a new policy. A competitor adopted the same policy and received bad press. He thinks that they too will receive bad publicity if they adopt the policy. Rashid is using

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Mentioning previous work experience, awards, and recognitions is one way of establishing

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Another name for active agreement is

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