Exam 12: Speech Design

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Describe the five-step process of Monroe's Motivated Sequence.

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Monroe's Motivated Sequence is a five-step process that is commonly used in persuasive speaking and writing. The five steps are as follows:

1. Attention: The first step is to grab the audience's attention and make them interested in the topic. This can be done through a startling fact, a compelling story, or a thought-provoking question.

2. Need: In this step, the speaker or writer establishes the need for change or action. They highlight the problem or issue at hand and explain why it is important to address it.

3. Satisfaction: The third step involves presenting a solution or plan of action to address the need that was established in the previous step. This is where the speaker or writer offers a way to solve the problem and satisfy the audience's needs.

4. Visualization: In this step, the audience is encouraged to imagine what the world would be like if the solution is implemented. The speaker or writer paints a vivid picture of the positive outcomes that would result from taking action.

5. Action: The final step is to call the audience to action. This could involve asking them to support a cause, make a donation, or take specific steps to bring about the desired change. The goal is to motivate the audience to act on the solution that was presented.

Overall, Monroe's Motivated Sequence is a structured approach to persuasive communication that aims to move the audience from being unaware of an issue to being motivated to take action.

Poor presenters often make the mistake of either relying solely on ___________ or relying solely on ____________.

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Which question should you ask in order to become more audience centered as a speaker?

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B

Chronological, spatial, compare-contrast, sequential, and topical are all different types of ___________ for presentations.

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The context plays an important role in determining the ______________of the presentation.

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Monroe's Motivated Sequence is

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A report from your supervisor on total sales is an example if an internal source.

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A false close occurs when the speaker indicates he or she is finishing and then continues to introduce new information.

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Before developing a presentation, the speaker should analyze the audience and tailor the presentation to the audience's needs.

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Describe the elements of an effective conclusion to a presentation.

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Ryan is preparing a presentation for his department. During his research, he gathers information from outside agencies, the state government, and from separate media agencies. These are known as

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Helping the audience visualize the benefits of a solution you have offered will increase their desire for the solution.

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We all like to tell and hear stories about people and including this element in your speech could enhance your presentation.

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Which of the following is the best example of an audience-centered speaker?

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Kira signaled to the audience that the presentation was concluding and included a few more statistics and more information to reinforce her point. Kira has given a

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All of the following are tips for designing a great speech offered by the Young Entrepreneur Council EXCEPT

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The ________________ will frame your entire presentation.

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When choosing which organizational pattern to use in your speech, you should ask yourself which of the following organizational patterns will best help your audience to follow you and which will help your audience.

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After you clearly introduce your topic and specific purpose during the introduction, you should immediately follow with

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What tips should you follow when conducting an interview?

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