Exam 11: Informing and Persuading

Why is ethos important to a persuasive presentation?

A specific purpose is a declarative sentence telling the listeners what you want them to understand or know or believe by the end of your presentation.

Meetings can be an excellent chance to give an opportunity presentation.

Relying solely on personal anecdotes to inform an audience is effective because it builds speaker credibility.

Explain what ethos, logos, and pathos are in terms of making public presentations and how each would function.

Alice was recently criticized for the poor performance of her store this quarter. When Alice stated that profits for the company overall were down for the quarter, she mentioned that recent highway construction in front of her store was the main reason for low profits. She presented reports that compared store sales along the highway versus other stores in her town to prove her point. This is an example of

Designing a presentation is a linear process in which you move from one step to the next.

Presentations can have one of two general purposes: to inform or to

Describe the basics of a successful informative presentation.

____________refers to the words of a presentation in the context of organizational structure and the supporting information.

______________ is building an argument by utilizing individual examples, pieces of information, or cases, and then pulling them together to make a generalization or come to a conclusion.

Jennifer's company starts off every day with a casual meeting where any employee can talk about issues or concerns regarding the department. Jennifer's company is using

Roman wishes to introduce a new drinking water system to his office and do away with the bottled water vending machine. He asks the audience to raise their hands if they like to waste money and plastic. He then asks the audience to raise their hands if they would like to save money and the environment. Roman is using what technique to persuade his audience?

_____________, more commonly known as the cause-and-effect relationship, is a type of inductive reasoning.

Informative speakers should be _________, while persuasive speeches should be _________.

Aristotle's persuasive appeals are ethos, pathos, and logos.

Marcus is trying to persuade his managers to give an extra day off for Thanksgiving break by reminding them that they want employees to be happy, and that holiday breaks make employees happy. This type of persuasion is

Credibility of the information being presented can be established by

Tom recently gave a presentation at work highlighting the problems with customer service. He asked all his coworkers to spend an extra thirty minutes each day handling customer complaints. This is an example of

Emotional appeal should be included in