Question 1

Which of the following involves an intangible action?

Accepted Answer

A)  Retail 
B)  Recycling 
C)  Warehousing 
D)  Broadcasting 
A)  Retail 
B)  Recycling 
C)  Warehousing 
D)  Broadcasting

Question 2

_____ of services makes it difficult to gather information.

Accepted Answer

A)  Comparability 
B)  Homogeneity 
C)  Intangibility 
D)  Market transparency 
A)  Comparability 
B)  Homogeneity 
C)  Intangibility 
D)  Market transparency

Question 3

The penetration of the Internet has occurred at different rates in different countries.

Accepted Answer

A) True 
 B)False

Question 4

A unilingual website helps in accessing more new customers as compared to a multilingual website.

Accepted Answer

A) True 
 B)False

Question 5

Services are highly perishable.

Accepted Answer

A) True 
 B)False

Question 6

A trade surplus occurs if imports are greater than exports.

Accepted Answer

A) True 
 B)False

Question 7

Telecommunication is a part of infrastructure services.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following steps is taken by the government to enhance competitive activities?

Accepted Answer

A)  Disinvestment 
B)  Deregulation 
C)  Monopolization 
D)  Dematerialization 
A)  Disinvestment 
B)  Deregulation 
C)  Monopolization 
D)  Dematerialization

Question 9

Nondiscriminatory regulations do not hamper business operations.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following involves a tangible action?

Accepted Answer

A)  Accounting 
B)  Fitness center 
C)  Advertising 
D)  Legal services 
A)  Accounting 
B)  Fitness center 
C)  Advertising 
D)  Legal services

Question 11

Once a plane has taken off,selling an empty seat is virtually impossible because of the _____ of services.

Accepted Answer

A)  market transparency 
B)  service consistency 
C)  perishability 
D)  intangibility 
A)  market transparency 
B)  service consistency 
C)  perishability 
D)  intangibility

Question 12

The most popular destination point for U.S.students is Europe.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is true of discriminatory regulations?

Accepted Answer

A)  They impose larger operating costs on foreign service providers than on the local competitors. 
B)  They provide subsidies to foreign service providers. 
C)  They encourage competitive opportunities to foreign suppliers. 
D)  They offer less opportunity for international criticism. 
A)  They impose larger operating costs on foreign service providers than on the local competitors. 
B)  They provide subsidies to foreign service providers. 
C)  They encourage competitive opportunities to foreign suppliers. 
D)  They offer less opportunity for international criticism.

Question 14

Which of the following is an example of people processing?

Accepted Answer

A)  Restaurant 
B)  Disposal 
C)  Refueling 
D)  Banking 
A)  Restaurant 
B)  Disposal 
C)  Refueling 
D)  Banking

Question 15

Reduction of governmental control of services is known as _____.

Accepted Answer

A)  deregulation 
B)  globalization 
C)  dematerialization 
D)  monopolization 
A)  deregulation 
B)  globalization 
C)  dematerialization 
D)  monopolization

Question 16

English is the most common website language.

Accepted Answer

A) True 
 B)False

Question 17

_____ has/have led to the emergence of financial giants in Europe,Japan,and the United States.

Accepted Answer

A)  Increased mergers and acquisitions 
B)  Increased monopolization 
C)  Decreased globalization 
D)  Decreased disinvestment and electronic commerce 
A)  Increased mergers and acquisitions 
B)  Increased monopolization 
C)  Decreased globalization 
D)  Decreased disinvestment and electronic commerce

Question 18

Services cannot be stored because of their _____.

Accepted Answer

A)  tangibility 
B)  perishability 
C)  consistency 
D)  market transparency 
A)  tangibility 
B)  perishability 
C)  consistency 
D)  market transparency

Question 19

Which of the following is true of regulatory practices in the United States?

Accepted Answer

A)  These practices do not regulate banking and insurance industries. 
B)  These practices impose nondiscriminatory regulations. 
C)  The United States does not pose formidable barriers to potential entrants from abroad. 
D)  The United States imposes more restrictions on foreign service providers than do other countries. 
A)  These practices do not regulate banking and insurance industries. 
B)  These practices impose nondiscriminatory regulations. 
C)  The United States does not pose formidable barriers to potential entrants from abroad. 
D)  The United States imposes more restrictions on foreign service providers than do other countries.

Question 20

A(n)_____ occurs if imports are greater than exports.

Accepted Answer

A)  trade surplus 
B)  trade deficit 
C)  currency crisis 
D)  export surplus 
A)  trade surplus 
B)  trade deficit 
C)  currency crisis 
D)  export surplus

Which of the following involves an intangible action?

_____ of services makes it difficult to gather information.

The penetration of the Internet has occurred at different rates in different countries.

A unilingual website helps in accessing more new customers as compared to a multilingual website.

Services are highly perishable.

A trade surplus occurs if imports are greater than exports.

Telecommunication is a part of infrastructure services.

Which of the following steps is taken by the government to enhance competitive activities?

Nondiscriminatory regulations do not hamper business operations.

Which of the following involves a tangible action?

Once a plane has taken off,selling an empty seat is virtually impossible because of the _____ of services.

The most popular destination point for U.S.students is Europe.

Which of the following is true of discriminatory regulations?

Which of the following is an example of people processing?

Reduction of governmental control of services is known as _____.

English is the most common website language.

_____ has/have led to the emergence of financial giants in Europe,Japan,and the United States.

Services cannot be stored because of their _____.

Which of the following is true of regulatory practices in the United States?

A(n)_____ occurs if imports are greater than exports.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters

Exam 12: Global Marketing of Services

Which of the following involves an intangible action?

_____ of services makes it difficult to gather information.

The penetration of the Internet has occurred at different rates in different countries.

A unilingual website helps in accessing more new customers as compared to a multilingual website.

Services are highly perishable.

A trade surplus occurs if imports are greater than exports.

Telecommunication is a part of infrastructure services.

Which of the following steps is taken by the government to enhance competitive activities?

Nondiscriminatory regulations do not hamper business operations.

Which of the following involves a tangible action?

Once a plane has taken off,selling an empty seat is virtually impossible because of the _____ of services.

The most popular destination point for U.S.students is Europe.

Which of the following is true of discriminatory regulations?

Which of the following is an example of people processing?

Reduction of governmental control of services is known as _____.

English is the most common website language.

_____ has/have led to the emergence of financial giants in Europe,Japan,and the United States.

Services cannot be stored because of their _____.

Which of the following is true of regulatory practices in the United States?

A(n)_____ occurs if imports are greater than exports.

Global Environmental Drivers

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters