Question 1

Which of the following is true of an international marketer?

Accepted Answer

A)  An international marketer faces the same macroenvironmental factors as a domestic marketer. 
B)  An international marketer and a domestic marketer are subject to a similar set of constraints. 
C)  An international marketer has to understand that basic marketing principles differ in different markets. 
D)  An international marketer needs to face conflicts resulting from different laws, cultures, and societies. 
A)  An international marketer faces the same macroenvironmental factors as a domestic marketer. 
B)  An international marketer and a domestic marketer are subject to a similar set of constraints. 
C)  An international marketer has to understand that basic marketing principles differ in different markets. 
D)  An international marketer needs to face conflicts resulting from different laws, cultures, and societies.

Question 2

World trade has brought about a global reorientation of corporate processes.

Accepted Answer

A) True 
 B)False

Question 3

Global investment strategies,coupled with production and distribution sharing,increase the challenge of staying in a leadership position.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following best defines international marketing?

Accepted Answer

A)  It is the process of planning and conducting economic forecasting in developing countries. 
B)  It is the process of creating a subsidiary in a neighboring country. 
C)  It consists of the activity, institutions, and processes across national borders that create, communicate, deliver, and exchange offerings that have value for stakeholders and society. 
D)  It is the process of hiring employees from other countries to assist with advertising messages, public communication, and the building of overall awareness. 
A)  It is the process of planning and conducting economic forecasting in developing countries. 
B)  It is the process of creating a subsidiary in a neighboring country. 
C)  It consists of the activity, institutions, and processes across national borders that create, communicate, deliver, and exchange offerings that have value for stakeholders and society. 
D)  It is the process of hiring employees from other countries to assist with advertising messages, public communication, and the building of overall awareness.

Question 5

Why is international marketing important to the growth of global and domestic companies?

Accepted Answer

International marketing consists of the

Question 6

One way to guard against market saturation of a product is to:

Accepted Answer

A)  lower interest rates. 
B)  delay introduction of a new product. 
C)  personalize the message to the customer. 
D)  lengthen or rejuvenate product life cycles in other countries. 
A)  lower interest rates. 
B)  delay introduction of a new product. 
C)  personalize the message to the customer. 
D)  lengthen or rejuvenate product life cycles in other countries.

Question 7

Which of the following statements is true about the role of international markets?

Accepted Answer

A)  Those who do not participate in the transactions are not exposed to international marketing and are not subject to its changing influences. 
B)  International markets can become a source of needs satisfaction. 
C)  International markets cannot influence the quality of life of individuals. 
D)  International markets can simplify the process and eliminate complex business decisions. 
A)  Those who do not participate in the transactions are not exposed to international marketing and are not subject to its changing influences. 
B)  International markets can become a source of needs satisfaction. 
C)  International markets cannot influence the quality of life of individuals. 
D)  International markets can simplify the process and eliminate complex business decisions.

Question 8

Which of the following is true about closer global linkages and domestic policy makers?

Accepted Answer

A)  They have more effective tools to carry out their responsibilities. 
B)  They find themselves with decreasing responsibilities. 
C)  They find it easy to distinguish between domestic and international economic activities. 
D)  They have imposed import regulations to restrict the impact of global trade. 
A)  They have more effective tools to carry out their responsibilities. 
B)  They find themselves with decreasing responsibilities. 
C)  They find it easy to distinguish between domestic and international economic activities. 
D)  They have imposed import regulations to restrict the impact of global trade.

Question 9

What are the opportunities that international marketing provides?

Accepted Answer

The growth of global business activities

Question 10

Advances in technology have:

Accepted Answer

A)  complicated the distribution channel thereby making distribution a lengthy process. 
B)  allowed firms to separate their activities by content and context. 
C)  enabled firms to operate in a marketplace rather than a market space. 
D)  made the procurement of raw materials an expensive process. 
A)  complicated the distribution channel thereby making distribution a lengthy process. 
B)  allowed firms to separate their activities by content and context. 
C)  enabled firms to operate in a marketplace rather than a market space. 
D)  made the procurement of raw materials an expensive process.

Question 11

International marketing differs from domestic marketing in that international marketing has different:

Accepted Answer

A)  marketing principles. 
B)  tenets of value and exchange. 
C)  applications, complexity, and intensity. 
D)  social responsibilities. 
A)  marketing principles. 
B)  tenets of value and exchange. 
C)  applications, complexity, and intensity. 
D)  social responsibilities.

Question 12

Which of the following is true about the importance of world trade?

Accepted Answer

A)  World trade has deeply affected domestic policymaking and has often resulted in the emergence of totally new threats to firms and individuals. 
B)  The growth of domestic economies has typically outperformed global growth of trade in the past few decades. 
C)  When firms invest on a global scale, it is difficult for entire industries to shift their locations. 
D)  Due to the severe recession that affected much of the world's economy in 2008 and 2009, world trade could not rebound in 2010. 
A)  World trade has deeply affected domestic policymaking and has often resulted in the emergence of totally new threats to firms and individuals. 
B)  The growth of domestic economies has typically outperformed global growth of trade in the past few decades. 
C)  When firms invest on a global scale, it is difficult for entire industries to shift their locations. 
D)  Due to the severe recession that affected much of the world's economy in 2008 and 2009, world trade could not rebound in 2010.

Question 13

The emergence of technology has created new markets for companies.Which of the following represents an example of this new tendency?

Accepted Answer

A)  The construction of corner drugstores that replace gas stations 
B)  Listing of ingredients on the side panel labels of products distributed worldwide 
C)  Newspapers being distributed online globally 
D)  Storage facilities rented on a monthly basis 
A)  The construction of corner drugstores that replace gas stations 
B)  Listing of ingredients on the side panel labels of products distributed worldwide 
C)  Newspapers being distributed online globally 
D)  Storage facilities rented on a monthly basis

Question 14

What are the domestic policy repercussions of global linkages?

Accepted Answer

The effects of closer global linkages on

Question 15

Which of the following is true of international marketing?

Accepted Answer

A)  The international marketer is faced with often inconsistent legal systems when it comes to monitoring environmental pollution. 
B)  International marketing does not retain the basic marketing tenets of value and exchange. 
C)  International marketing does not focus on stakeholders and society whose present positions are to be improved. 
D)  The international marketer is subject to the same set of macroenvironmental factors as a domestic marketer. 
A)  The international marketer is faced with often inconsistent legal systems when it comes to monitoring environmental pollution. 
B)  International marketing does not retain the basic marketing tenets of value and exchange. 
C)  International marketing does not focus on stakeholders and society whose present positions are to be improved. 
D)  The international marketer is subject to the same set of macroenvironmental factors as a domestic marketer.

Question 16

Which of the following is a form of international marketing?

Accepted Answer

A)  Government-owned operations 
B)  Inter-state trade 
C)  Joint ventures 
D)  Putting-out system 
A)  Government-owned operations 
B)  Inter-state trade 
C)  Joint ventures 
D)  Putting-out system

Question 17

Independent of trade,currency flows set _____ rates,which are the values of currencies relative to each other.

Accepted Answer

A)  prime lending 
B)  interest 
C)  discount 
D)  exchange 
A)  prime lending 
B)  interest 
C)  discount 
D)  exchange

Question 18

The level of global investment has resulted in a decrease in international debt by governments.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following mistakes committed by firms leads to inefficiency,lack of consumer
Acceptance,and sometimes even corporate failure?

Accepted Answer

A)  Overbudgeting the overhead costs in international markets 
B)  Transferring knowledge around the globe 
C)  Lengthening product life cycles in other countries 
D)  Believing that international customers are just like the ones the firm deals with at home 
A)  Overbudgeting the overhead costs in international markets 
B)  Transferring knowledge around the globe 
C)  Lengthening product life cycles in other countries 
D)  Believing that international customers are just like the ones the firm deals with at home

Question 20

The trading bloc NAFTA is located in _____.

Accepted Answer

A)  Asia 
B)  Europe 
C)  South America 
D)  North America 
A)  Asia 
B)  Europe 
C)  South America 
D)  North America

Which of the following is true of an international marketer?

World trade has brought about a global reorientation of corporate processes.

Global investment strategies,coupled with production and distribution sharing,increase the challenge of staying in a leadership position.

Which of the following best defines international marketing?

Why is international marketing important to the growth of global and domestic companies?

One way to guard against market saturation of a product is to:

Which of the following statements is true about the role of international markets?

Which of the following is true about closer global linkages and domestic policy makers?

What are the opportunities that international marketing provides?

Advances in technology have:

International marketing differs from domestic marketing in that international marketing has different:

Which of the following is true about the importance of world trade?

The emergence of technology has created new markets for companies.Which of the following represents an example of this new tendency?

What are the domestic policy repercussions of global linkages?

Which of the following is true of international marketing?

Which of the following is a form of international marketing?

Independent of trade,currency flows set _____ rates,which are the values of currencies relative to each other.

The level of global investment has resulted in a decrease in international debt by governments.

Which of the following mistakes committed by firms leads to inefficiency,lack of consumer Acceptance,and sometimes even corporate failure?

The trading bloc NAFTA is located in _____.

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters

Exam 1: Global Environmental Drivers

Which of the following is true of an international marketer?

World trade has brought about a global reorientation of corporate processes.

Global investment strategies,coupled with production and distribution sharing,increase the challenge of staying in a leadership position.

Which of the following best defines international marketing?

Why is international marketing important to the growth of global and domestic companies?

One way to guard against market saturation of a product is to:

Which of the following statements is true about the role of international markets?

Which of the following is true about closer global linkages and domestic policy makers?

What are the opportunities that international marketing provides?

Advances in technology have:

International marketing differs from domestic marketing in that international marketing has different:

Which of the following is true about the importance of world trade?

The emergence of technology has created new markets for companies.Which of the following represents an example of this new tendency?

What are the domestic policy repercussions of global linkages?

Which of the following is true of international marketing?

Which of the following is a form of international marketing?

Independent of trade,currency flows set _____ rates,which are the values of currencies relative to each other.

The level of global investment has resulted in a decrease in international debt by governments.

Which of the following mistakes committed by firms leads to inefficiency,lack of consumer Acceptance,and sometimes even corporate failure?

The trading bloc NAFTA is located in _____.

International Trade Frameworks and Policy

The Role of Culture

The Economic Environment

The Political and Legal Environment

Consumer,Industrial,and Government Markets

Strategic Planning

Analyzing People and Markets

Market Entry and Expansion

Marketing Organization,Implementation,and Control

Product Management and Global Brands

Global Marketing of Services

Advertising,Promotion,and Sales

Pricing Strategies and Tactics

Global Distribution and Logistics

Social Networks and Communication

Leadership,Corporate Social Responsibility,and Sustainability

New Directions and Challenges

Filters