Exam 10: Consumer Choice and Behavioral Economics

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The endowment effect suggests that that people

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Some online penny auctions charge a fee, such as $1, for every bid placed. Why should these costs of $1 per bid be considered sunk costs? Would it be smart for someone who has "already invested $5 in bidding costs" to keep bidding to "protect his or her sunk investments"? Why or why not?

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The economic model of consumer behavior explains how consumers' tastes and preferences are formed.

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What is the endowment effect?

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If Valerie purchases ankle socks at $5 and gets 25 units of marginal utility from the last unit, and bandanas at $3 and gets 12 units of marginal utility from the last bandana purchased, she

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The substitution effect of a decrease in the price of movie tickets results in

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Which of the following is used to explain why a consumer's willingness to buy Microsoft Office increases as the number of other people who use Microsoft Office increases?

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Which of the following correctly describes the result of a price increase for an inferior good?

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Alan Krueger conducted a survey of fans at the 2001 Super Bowl who purchased tickets to the game for $325 or $400. Krueger found that (a) 94 percent of those surveyed would not have paid $3,000 for their tickets, and (b) 92 percent of those surveyed would not have sold their tickets for $3,000. These results are evidence of

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If, as a person consumes more and more of a good, each additional unit adds less satisfaction than the previous unit consumed, we are seeing the workings of

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Research by Daniel Kahneman, Jack Knetch, and Richard Thaler has shown that companies like airlines were explicitly able to include a fuel surcharge in their prices because

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What is the endowment effect?

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Results of the ultimatum game indicate that most people value fairness enough that they will refuse to participate in a transaction they consider unfair, even if they are worse off financially as a result.

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Explain the concept of network externalities.

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Consider a good whose consumption takes place publicly. Your decision to buy that good depends

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A significant downside to network externalities is that

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The income effect of an increase in the price of salmon

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If Joey Kobayashi experiences diminishing marginal utility from eating hot dogs, then

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The marginal utility per dollar that Harold Stratton receives from oranges is greater than the marginal utility per dollar Harold receives from pears. To maximize his utility, what should Harold do?

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If, when you consume another piece of candy, your marginal utility is zero, then

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