Question 1

Brand name, product characteristics, packaging, and media allocation are among the easiest marketing mix variables to standardize around the world.

Accepted Answer

A) True 
 B)False

Question 2

When asked where Laser Tools, Inc., markets its products, company president and founder Roger Helms says that "the world is just one big market." He feels anyone not taking this stance is systematically passing up profitable business. Helms's international marketing strategy is best described as

Accepted Answer

A) customization of marketing. 
B) globalization of marketing. 
C) limited exporting. 
D) full-scale international marketing. 
E) export agenting. 
A) customization of marketing. 
B) globalization of marketing. 
C) limited exporting. 
D) full-scale international marketing. 
E) export agenting.

Question 3

Which of the following would be a benefit to a franchiser, such as Jiffy Lube, in expanding into international marketing?

Accepted Answer

A) There are no risks involved with allowing a foreign franchisee. 
B) The franchiser does not have to put up a large capital investment. 
C) The franchiser does not have to share its name or operational procedures. 
D) The franchisee only pays a set fee every month to the franchiser. 
E) An equal partnership is formed between the franchiser and franchisee. 
A) There are no risks involved with allowing a foreign franchisee. 
B) The franchiser does not have to put up a large capital investment. 
C) The franchiser does not have to share its name or operational procedures. 
D) The franchisee only pays a set fee every month to the franchiser. 
E) An equal partnership is formed between the franchiser and franchisee.

Question 4

In determining the size of the market for consumer products, the international marketer will probably be very interested in per capita GDP figures.

Accepted Answer

A) True 
 B)False

Question 5

How does using an exporting intermediary limit the risk involved with global marketing?

Accepted Answer

A) Most exporting intermediaries assume all financial risks on behalf of their clients. 
B) Exporting intermediaries are not subject to the same laws as companies, and therefore limit the legal risk involved. 
C) Using an exporting intermediary restricts a company to being involved with joint ventures and not direct ownership. 
D) Exporting intermediaries guarantee that the products a company is selling will be a good fit for the foreign markets they are entering. 
E) This approach involves limited risk because the company has no direct investment in the foreign country. 
A) Most exporting intermediaries assume all financial risks on behalf of their clients. 
B) Exporting intermediaries are not subject to the same laws as companies, and therefore limit the legal risk involved. 
C) Using an exporting intermediary restricts a company to being involved with joint ventures and not direct ownership. 
D) Exporting intermediaries guarantee that the products a company is selling will be a good fit for the foreign markets they are entering. 
E) This approach involves limited risk because the company has no direct investment in the foreign country.

Question 6

Northeastern University and Penn State University both offer online MBA programs that are available to students around the world. This is an example of

Accepted Answer

A) globalization. 
B) customization. 
C) licensing. 
D) nationalization. 
E) regionalization. 
A) globalization. 
B) customization. 
C) licensing. 
D) nationalization. 
E) regionalization.

Question 7

GATT was based on negotiations between member countries to reduce worldwide tariffs and increase international trade.

Accepted Answer

A) True 
 B)False

Question 8

When products are introduced into one nation from another, acceptance is far more likely

Accepted Answer

A) if prices are set very low. 
B) when bribes are paid to local officials to aid distribution. 
C) if there are similarities between the two cultures. 
D) if packaging is adjusted to match local preferences. 
E) when retailers are given incentives to push the products. 
A) if prices are set very low. 
B) when bribes are paid to local officials to aid distribution. 
C) if there are similarities between the two cultures. 
D) if packaging is adjusted to match local preferences. 
E) when retailers are given incentives to push the products.

Question 9

The country with the highest GDP is

Accepted Answer

A) Japan. 
B) the United Kingdom. 
C) Brazil. 
D) the United States. 
E) China. 
A) Japan. 
B) the United Kingdom. 
C) Brazil. 
D) the United States. 
E) China.

Question 10

Which of the following trade alliances differs from others in its commitment to facilitating business and its practice of allowing the private sector to participate in a wide range of activities?

Accepted Answer

A) NAFTA 
B) EU 
C) MERCOSUR 
D) WTO 
E) APEC 
A) NAFTA 
B) EU 
C) MERCOSUR 
D) WTO 
E) APEC

Question 11

Opportunities for international marketers are limited to industrial nations with the highest incomes.

Accepted Answer

A) True 
 B)False

Question 12

Marketers of computer software, music CDs, and books are particularly affected by cultural differences in

Accepted Answer

A) socioeconomic status of citizens. 
B) advances in technology. 
C) differences in cross-cultural exchange behavior. 
D) ethical codes of conduct for businesses. 
E) standards regarding intellectual property. 
A) socioeconomic status of citizens. 
B) advances in technology. 
C) differences in cross-cultural exchange behavior. 
D) ethical codes of conduct for businesses. 
E) standards regarding intellectual property.

Question 13

In relation to international marketing, which of the following best describes direct ownership?

Accepted Answer

A) A company owns its own manufacturing facilities. 
B) A company forms an alliance with a similar company in a foreign country. 
C) Foreign companies contract with manufacturers in other countries. 
D) A company owns subsidiaries or facilities in foreign countries. 
E) Two companies from different nations have interests in each other's facilities. 
A) A company owns its own manufacturing facilities. 
B) A company forms an alliance with a similar company in a foreign country. 
C) Foreign companies contract with manufacturers in other countries. 
D) A company owns subsidiaries or facilities in foreign countries. 
E) Two companies from different nations have interests in each other's facilities.

Question 14

NAFTA simplifies country-of-origin rules, hindering Japan's use of Mexico as a staging ground for further penetration into U.S. markets.

Accepted Answer

A) True 
 B)False

Question 15

If The Limited Company relies on hiring a foreign textile manufacturer to produce a designated amount of clothing for its Express, Limited, and other stores, it is using

Accepted Answer

A) exporting. 
B) franchising. 
C) contract manufacturing. 
D) a joint venture. 
E) licensing. 
A) exporting. 
B) franchising. 
C) contract manufacturing. 
D) a joint venture. 
E) licensing.

Question 16

Johnston Chemicals' president is very excited about the possibility of the firm's British subsidiary having access to customers in the entire EU. He realizes that it will be some time before this area truly becomes one market, primarily because of differences in which of the following?

Accepted Answer

A) Available advertising media 
B) Cultural factors 
C) Legal challenges 
D) Technological advances 
E) Economic environmental factors 
A) Available advertising media 
B) Cultural factors 
C) Legal challenges 
D) Technological advances 
E) Economic environmental factors

Question 17

Japan's Sony Corporation is a prime example of a multinational enterprise. With this in mind, which of the following would most accurately characterize Sony's operations?

Accepted Answer

A) It follows a strategy of market globalization. 
B) It has operations or subsidiaries in many different countries. 
C) It places most of its emphasis on profits generated in foreign countries. 
D) It would not expect its foreign operations to share the same goals as the parent firm. 
E) It does not concern itself with differences in markets around the world. 
A) It follows a strategy of market globalization. 
B) It has operations or subsidiaries in many different countries. 
C) It places most of its emphasis on profits generated in foreign countries. 
D) It would not expect its foreign operations to share the same goals as the parent firm. 
E) It does not concern itself with differences in markets around the world.

Question 18

The gross domestic product is

Accepted Answer

A) a measure of the profit made by all firms in a nation. 
B) the average annual earnings per person in a nation. 
C) a measure of the types of products produced by a nation. 
D) an overall measure of a nation's economic standing. 
E) a ratio of domestic products to products produced in foreign countries. 
A) a measure of the profit made by all firms in a nation. 
B) the average annual earnings per person in a nation. 
C) a measure of the types of products produced by a nation. 
D) an overall measure of a nation's economic standing. 
E) a ratio of domestic products to products produced in foreign countries.

Question 19

Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, which of the following options then emerges as a possibility?

Accepted Answer

A) Exporting 
B) Joint venture 
C) Limited exporting 
D) Direct ownership 
E) Licensing 
A) Exporting 
B) Joint venture 
C) Limited exporting 
D) Direct ownership 
E) Licensing

Question 20

Levi Strauss markets its denim jeans in many countries and develops its marketing strategy as if the world were a single market. This approach to selling a standardized product in all countries represents which type of international marketing?

Accepted Answer

A) Exporting 
B) Accidental exporting 
C) Limited exporting 
D) Licensing 
E) Globalization of markets 
A) Exporting 
B) Accidental exporting 
C) Limited exporting 
D) Licensing 
E) Globalization of markets

Brand name, product characteristics, packaging, and media allocation are among the easiest marketing mix variables to standardize around the world.

When asked where Laser Tools, Inc., markets its products, company president and founder Roger Helms says that "the world is just one big market." He feels anyone not taking this stance is systematically passing up profitable business. Helms's international marketing strategy is best described as

Which of the following would be a benefit to a franchiser, such as Jiffy Lube, in expanding into international marketing?

In determining the size of the market for consumer products, the international marketer will probably be very interested in per capita GDP figures.

How does using an exporting intermediary limit the risk involved with global marketing?

Northeastern University and Penn State University both offer online MBA programs that are available to students around the world. This is an example of

GATT was based on negotiations between member countries to reduce worldwide tariffs and increase international trade.

When products are introduced into one nation from another, acceptance is far more likely

The country with the highest GDP is

Which of the following trade alliances differs from others in its commitment to facilitating business and its practice of allowing the private sector to participate in a wide range of activities?

Opportunities for international marketers are limited to industrial nations with the highest incomes.

Marketers of computer software, music CDs, and books are particularly affected by cultural differences in

In relation to international marketing, which of the following best describes direct ownership?

NAFTA simplifies country-of-origin rules, hindering Japan's use of Mexico as a staging ground for further penetration into U.S. markets.

If The Limited Company relies on hiring a foreign textile manufacturer to produce a designated amount of clothing for its Express, Limited, and other stores, it is using

Johnston Chemicals' president is very excited about the possibility of the firm's British subsidiary having access to customers in the entire EU. He realizes that it will be some time before this area truly becomes one market, primarily because of differences in which of the following?

Japan's Sony Corporation is a prime example of a multinational enterprise. With this in mind, which of the following would most accurately characterize Sony's operations?

The gross domestic product is

Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, which of the following options then emerges as a possibility?

Levi Strauss markets its denim jeans in many countries and develops its marketing strategy as if the world were a single market. This approach to selling a standardized product in all countries represents which type of international marketing?

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 9: Reaching Global Markets

Brand name, product characteristics, packaging, and media allocation are among the easiest marketing mix variables to standardize around the world.

When asked where Laser Tools, Inc., markets its products, company president and founder Roger Helms says that "the world is just one big market." He feels anyone not taking this stance is systematically passing up profitable business. Helms's international marketing strategy is best described as

Which of the following would be a benefit to a franchiser, such as Jiffy Lube, in expanding into international marketing?

In determining the size of the market for consumer products, the international marketer will probably be very interested in per capita GDP figures.

How does using an exporting intermediary limit the risk involved with global marketing?

Northeastern University and Penn State University both offer online MBA programs that are available to students around the world. This is an example of

GATT was based on negotiations between member countries to reduce worldwide tariffs and increase international trade.

When products are introduced into one nation from another, acceptance is far more likely

The country with the highest GDP is

Which of the following trade alliances differs from others in its commitment to facilitating business and its practice of allowing the private sector to participate in a wide range of activities?

Opportunities for international marketers are limited to industrial nations with the highest incomes.

Marketers of computer software, music CDs, and books are particularly affected by cultural differences in

In relation to international marketing, which of the following best describes direct ownership?

NAFTA simplifies country-of-origin rules, hindering Japan's use of Mexico as a staging ground for further penetration into U.S. markets.

If The Limited Company relies on hiring a foreign textile manufacturer to produce a designated amount of clothing for its Express, Limited, and other stores, it is using

Johnston Chemicals' president is very excited about the possibility of the firm's British subsidiary having access to customers in the entire EU. He realizes that it will be some time before this area truly becomes one market, primarily because of differences in which of the following?

Japan's Sony Corporation is a prime example of a multinational enterprise. With this in mind, which of the following would most accurately characterize Sony's operations?

The gross domestic product is

Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, which of the following options then emerges as a possibility?

Levi Strauss markets its denim jeans in many countries and develops its marketing strategy as if the world were a single market. This approach to selling a standardized product in all countries represents which type of international marketing?

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters