Question 1

A(n) ____ is an organization that links buyers and sellers in different countries but is not involved in manufacturing.

Accepted Answer

A) trading company 
B) exporter 
C) joint venture 
D) strategic alliance 
E) licensee 
A) trading company 
B) exporter 
C) joint venture 
D) strategic alliance 
E) licensee

Question 2

​Brand name, product characteristics, packaging, and labeling are some of the ______________ marketing mix variables to standardize for international markets.

Accepted Answer

A) most difficult 
B) most urgent 
C) easiest 
D) most expensive 
E) most culturally sensitive 
A) most difficult 
B) most urgent 
C) easiest 
D) most expensive 
E) most culturally sensitive

Question 3

When a glove manufacturer in China is allowed to sell only a certain number of plastic gloves to Japan, that firm is facing a(n)

Accepted Answer

A) tariff. 
B) embargo. 
C) restrictive product standard. 
D) quota. 
E) balance of trade restriction. 
A) tariff. 
B) embargo. 
C) restrictive product standard. 
D) quota. 
E) balance of trade restriction.

Question 4

A subsidiary operating in a foreign country may have important tax, tariff, and other operating advantages over a licensing agreement or a joint venture.

Accepted Answer

A) True 
 B)False

Question 5

A large farming cooperative that focuses on the production of fruits and vegetables uses a business that sells the farmers' products in foreign countries and also provides consulting, insurance, legal assistance, and warehousing to the cooperative. This business would most likely be called a(n)

Accepted Answer

A) trading company. 
B) export specialist. 
C) contract wholesaler. 
D) licensor. 
E) strategic partner. 
A) trading company. 
B) export specialist. 
C) contract wholesaler. 
D) licensor. 
E) strategic partner.

Question 6

A positive balance of trade is considered good because it means that U.S. dollars are supporting foreign economies at the expense of U.S. companies and workers.

Accepted Answer

A) True 
 B)False

Question 7

The Samsung Group sells several different product lines around the world through home appliance and electronics stores. Samsung appliances and electronics have been historically made in Korea, where the company is headquartered. Recently, Samsung has been investigating the possibility of buying land and building a production plant in Tennessee, in the United States. Samsung is now operating as a(an) ______; however, if the plant is built in Tennessee, it will be operating as a(an) ______.

Accepted Answer

A) exporter; strategic alliance. 
B) limited exporter; national marketer. 
C) limited exporter; international proprietorship. 
D) exporter; multinational enterprise. 
E) exporter; global franchise. 
A) exporter; strategic alliance. 
B) limited exporter; national marketer. 
C) limited exporter; international proprietorship. 
D) exporter; multinational enterprise. 
E) exporter; global franchise.

Question 8

Which of the following is not true of NAFTA?

Accepted Answer

A) The agreement has a long adjustment phase-in time period. 
B) Increased competition should lead to a more efficient market. 
C) It will provide additional opportunities for the United States in long-term affiliations with other countries in the Western hemisphere. 
D) Provides protection for intellectual property among its members. 
E) Business licensing requirements have been increased. 
A) The agreement has a long adjustment phase-in time period. 
B) Increased competition should lead to a more efficient market. 
C) It will provide additional opportunities for the United States in long-term affiliations with other countries in the Western hemisphere. 
D) Provides protection for intellectual property among its members. 
E) Business licensing requirements have been increased.

Question 9

Firms with internationally integrated structures are the least likely to engage in direct ownership activities internationally.

Accepted Answer

A) True 
 B)False

Question 10

The Ford Motor Company has entered into an alliance with Yves Saint Laurent, a maker of clothing and one of the most successful fashion houses in the world. Yves Saint Laurent is headquartered in France. Ford will use Yves Saint Laurent designs and color traditions in its production of luxury models of the company's Expedition SUV and Lincoln vehicles. The Yves Saint Laurent elements will appear in the interior and body paint color. This alliance would most likely be classified as

Accepted Answer

A) a strategic alliance. 
B) a joint venture. 
C) a global direct ownership. 
D) a multinational enterprise. 
E) contract manufacturing. 
A) a strategic alliance. 
B) a joint venture. 
C) a global direct ownership. 
D) a multinational enterprise. 
E) contract manufacturing.

Question 11

Describe the difficulties encountered in standardizing the marketing mix globally.

Accepted Answer

For many firms, globalization of marketi

Question 12

The joint venture approach has little appeal to industries involved in extraction of natural resources.

Accepted Answer

A) True 
 B)False

Question 13

Government restrictions on the amount of a particular country's currency that can be bought or sold are known as

Accepted Answer

A) embargoes. 
B) quotas. 
C) exchange controls. 
D) import controls. 
E) balance of trade controls. 
A) embargoes. 
B) quotas. 
C) exchange controls. 
D) import controls. 
E) balance of trade controls.

Question 14

Which of the following lists the levels of involvement in global marketing from the lowest to the highest?

Accepted Answer

A) Regional marketing, multinational marketing, limited exporting, domestic marketing, globalized marketing 
B) Limited exporting, domestic marketing, globalized marketing, multinational marketing, regional marketing 
C) Globalized marketing, multinational marketing, regional marketing, limited exporting, domestic marketing 
D) Domestic marketing, globalized marketing, regional marketing, multinational marketing, limited exporting 
E) Domestic marketing, limited exporting, multinational marketing, regional marketing, globalized marketing 
A) Regional marketing, multinational marketing, limited exporting, domestic marketing, globalized marketing 
B) Limited exporting, domestic marketing, globalized marketing, multinational marketing, regional marketing 
C) Globalized marketing, multinational marketing, regional marketing, limited exporting, domestic marketing 
D) Domestic marketing, globalized marketing, regional marketing, multinational marketing, limited exporting 
E) Domestic marketing, limited exporting, multinational marketing, regional marketing, globalized marketing

Question 15

Which of the following alliances/agreements is the United States not a part of?

Accepted Answer

A) NAFTA 
B) APEC 
C) GATT 
D) WTO 
E) MERCOSUR 
A) NAFTA 
B) APEC 
C) GATT 
D) WTO 
E) MERCOSUR

Question 16

A multinational enterprise is a firm that has operations or subsidiaries located in many countries.

Accepted Answer

A) True 
 B)False

Question 17

Toshiba Electronics is very interested in taking advantage of business opportunities in India but does not have access to India's market. Toshiba has the patent on a low-cost, quality computer system that could assist small businesses in India. Sony Computer, Toshiba's competitor, is experienced in India's small business market but does not have a computer comparable to Toshiba's. If Toshiba and Sony work together to utilize these strengths to seize this opportunity in India, what type of business structure would they likely use?

Accepted Answer

A) Trading company 
B) Strategic alliance 
C) Licensing 
D) Direct ownership 
E) Exporting 
A) Trading company 
B) Strategic alliance 
C) Licensing 
D) Direct ownership 
E) Exporting

Question 18

The role of export agents is to

Accepted Answer

A) bring buyers and sellers from different countries together and collect a commission for arranging sales. 
B) purchase products from different companies and sell them to foreign countries. 
C) help a firm to make direct investments in foreign countries. 
D) contact domestic firms about the opportunities available in exporting. 
E) arrange for licensing agreements between domestic and foreign firms. 
A) bring buyers and sellers from different countries together and collect a commission for arranging sales. 
B) purchase products from different companies and sell them to foreign countries. 
C) help a firm to make direct investments in foreign countries. 
D) contact domestic firms about the opportunities available in exporting. 
E) arrange for licensing agreements between domestic and foreign firms.

Question 19

The World Trade Organization was an important outcome of the unification of Europe.

Accepted Answer

A) True 
 B)False

Question 20

The Foreign Corrupt Practices Act of 1977 makes it illegal for U.S. firms to

Accepted Answer

A) attempt to make large payments or bribes to influence policy decisions of foreign governments. 
B) offer foreign businesses any type of incentive for purchasing their company's products and services. 
C) change their ethical standards when dealing with foreign firms. 
D) give even small tips or gifts in countries where such gifts are customary business practices. 
E) introduce any type of corruption into foreign businesses that have higher ethical standards than those of the U.S. firm. 
A) attempt to make large payments or bribes to influence policy decisions of foreign governments. 
B) offer foreign businesses any type of incentive for purchasing their company's products and services. 
C) change their ethical standards when dealing with foreign firms. 
D) give even small tips or gifts in countries where such gifts are customary business practices. 
E) introduce any type of corruption into foreign businesses that have higher ethical standards than those of the U.S. firm.

A(n) ____ is an organization that links buyers and sellers in different countries but is not involved in manufacturing.

Brand name, product characteristics, packaging, and labeling are some of the ______________ marketing mix variables to standardize for international markets.

When a glove manufacturer in China is allowed to sell only a certain number of plastic gloves to Japan, that firm is facing a(n)

A subsidiary operating in a foreign country may have important tax, tariff, and other operating advantages over a licensing agreement or a joint venture.

A large farming cooperative that focuses on the production of fruits and vegetables uses a business that sells the farmers' products in foreign countries and also provides consulting, insurance, legal assistance, and warehousing to the cooperative. This business would most likely be called a(n)

A positive balance of trade is considered good because it means that U.S. dollars are supporting foreign economies at the expense of U.S. companies and workers.

Which of the following is not true of NAFTA?

Firms with internationally integrated structures are the least likely to engage in direct ownership activities internationally.

Describe the difficulties encountered in standardizing the marketing mix globally.

The joint venture approach has little appeal to industries involved in extraction of natural resources.

Government restrictions on the amount of a particular country's currency that can be bought or sold are known as

Which of the following lists the levels of involvement in global marketing from the lowest to the highest?

Which of the following alliances/agreements is the United States not a part of?

A multinational enterprise is a firm that has operations or subsidiaries located in many countries.

The role of export agents is to

The World Trade Organization was an important outcome of the unification of Europe.

The Foreign Corrupt Practices Act of 1977 makes it illegal for U.S. firms to

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 9: Reaching Global Markets

A(n) ____ is an organization that links buyers and sellers in different countries but is not involved in manufacturing.

​Brand name, product characteristics, packaging, and labeling are some of the ______________ marketing mix variables to standardize for international markets.

When a glove manufacturer in China is allowed to sell only a certain number of plastic gloves to Japan, that firm is facing a(n)

A subsidiary operating in a foreign country may have important tax, tariff, and other operating advantages over a licensing agreement or a joint venture.

A large farming cooperative that focuses on the production of fruits and vegetables uses a business that sells the farmers' products in foreign countries and also provides consulting, insurance, legal assistance, and warehousing to the cooperative. This business would most likely be called a(n)

A positive balance of trade is considered good because it means that U.S. dollars are supporting foreign economies at the expense of U.S. companies and workers.

Which of the following is not true of NAFTA?

Firms with internationally integrated structures are the least likely to engage in direct ownership activities internationally.

Describe the difficulties encountered in standardizing the marketing mix globally.

The joint venture approach has little appeal to industries involved in extraction of natural resources.

Government restrictions on the amount of a particular country's currency that can be bought or sold are known as

Which of the following lists the levels of involvement in global marketing from the lowest to the highest?

Which of the following alliances/agreements is the United States not a part of?

A multinational enterprise is a firm that has operations or subsidiaries located in many countries.

The role of export agents is to

The World Trade Organization was an important outcome of the unification of Europe.

The Foreign Corrupt Practices Act of 1977 makes it illegal for U.S. firms to

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Brand name, product characteristics, packaging, and labeling are some of the ______________ marketing mix variables to standardize for international markets.