Exam 9: Reaching Global Markets

The unification of Europe permits virtually free trade among the member nations of the European Union.

The forces that affect foreign markets may differ dramatically from those affecting domestic markets. This makes a careful ____ a critical part of a successful international marketing strategy.

The study of the cultural environment is unnecessary in the foreign market because foreign consumers will accept anything that American marketers have to sell.

The extent of Raytheon's participation in global business is selling the batteries it manufactures to companies in Spain. In this case, Raytheon is a(n)

​The internationally integrated structure is one type of organizational structure used by U.S. firms for their international operations. Which of the following statements is true about internationally integrated structures?

The unification of Europe through the European Union (EU)

The job of the export agent is to bring together buyers and sellers from different countries.

Organizations that employ standardized products, promotion campaigns, and prices for all markets are practicing what is known as

What is the primary distinction between a joint venture and a strategic alliance in international marketing?

If Caterpillar wished to reach the market in Malaysia but was leery of a direct investment in the country, it might provide a Malaysian operation with the knowledge to produce and market its products in exchange for a commission. This type of arrangement is called

Regardless of the extent to which a firm chooses to globalize its marketing strategy, extensive environmental analysis and marketing research are necessary to understand the needs and desires of the target market(s) and successfully implement the chosen marketing strategy.

If Germany, in an attempt to bolster the sales of its own auto manufacturers, decided to limit the number of automobiles that could be brought in from other countries, Germany would be using a(n)

In considering the viability of potential international markets for Pepsi products, PepsiCo is advised to take into account ____, which provides insight into market potential.

Exporting, licensing, and using trading companies are preferred modes of international market entry for firms with a(n) ____ structure.

The Cooper Tire & Rubber Company has been searching for less expensive raw materials for manufacturing its bicycle tires. Cooper has found that there are less expensive sources in the country of Indonesia, but it needs to form a partnership with the government of Indonesia in order to gain access to the country's rubber. What type of partnership will need to be formed?

Describe the sociocultural forces that affect international marketing strategy.

Describe how economic and competitive forces affect international marketing strategies.

Globalization of markets requires developing marketing strategies as if the world were one market. Which of the following marketing mix variables is most difficult to standardize for globalization?

Globalization of marketing involves developing marketing strategies as though the entire world (or major regions of it) were a single entity.

The purchase of products from a foreign source is called