Question 1

Customers that travel the globe expect to be able to buy the same product in most of the world's more than 200 countries.

Accepted Answer

A) True 
 B)False

Question 2

​The trade agreement that links Mexico, Canada and Unites States into one economic market is called which one of the following?

Accepted Answer

A) European Union 
B) MERCOSUR 
C) Central American Free Trade Agreement 
D) APEC 
E) NAFTA 
A) European Union 
B) MERCOSUR 
C) Central American Free Trade Agreement 
D) APEC 
E) NAFTA

Question 3

Government restrictions on the amount of a particular currency that can be bought or sold are known as import controls.

Accepted Answer

A) True 
 B)False

Question 4

The unconscious reference to one's own cultural values, experiences, and knowledge when encountering new and different cultures is known as

Accepted Answer

A) the "when-in-Rome" approach. 
B) the Fraedrich Principle. 
C) cultural relativism. 
D) the self-reference principle. 
E) the self-reference criterion. 
A) the "when-in-Rome" approach. 
B) the Fraedrich Principle. 
C) cultural relativism. 
D) the self-reference principle. 
E) the self-reference criterion.

Question 5

The ____ is the difference in value between a nation's exports and its imports.

Accepted Answer

A) net trade value 
B) export/import ratio 
C) gross domestic product 
D) balance of payments 
E) balance of trade 
A) net trade value 
B) export/import ratio 
C) gross domestic product 
D) balance of payments 
E) balance of trade

Question 6

The Southern Common Market (MERCOSUR) includes

Accepted Answer

A) countries from southern Africa. 
B) both India and Indonesia. 
C) Australia and New Zealand. 
D) countries in South America. 
E) southern China and India. 
A) countries from southern Africa. 
B) both India and Indonesia. 
C) Australia and New Zealand. 
D) countries in South America. 
E) southern China and India.

Question 7

What effect is NAFTA having on the international trade of the following countries: United States, Canada, and Mexico?

Accepted Answer

The North American Free Trade Agreement

Question 8

When a firm's products sell in foreign countries with little or no effort to obtain foreign sales, the firm is engaging in

Accepted Answer

A) international marketing. 
B) global marketing. 
C) limited exporting. 
D) product licensing. 
E) unplanned exporting. 
A) international marketing. 
B) global marketing. 
C) limited exporting. 
D) product licensing. 
E) unplanned exporting.

Question 9

The World Trade Organization accomplishes all of the following except

Accepted Answer

A) educating companies about international trade rules. 
B) lending money to businesses interested in developing international markets. 
C) serving as a forum for trade negotiations. 
D) helping settle trade disputes. 
E) providing legal ground rules for international commerce. 
A) educating companies about international trade rules. 
B) lending money to businesses interested in developing international markets. 
C) serving as a forum for trade negotiations. 
D) helping settle trade disputes. 
E) providing legal ground rules for international commerce.

Question 10

Which of the following centralizes all of the responsibility for international operations?

Accepted Answer

A) Product division structures 
B) Export department structures 
C) Internationally integrated structures 
D) International division structures 
E) Global matrix structures 
A) Product division structures 
B) Export department structures 
C) Internationally integrated structures 
D) International division structures 
E) Global matrix structures

Question 11

Another name for the European Union is

Accepted Answer

A) the Common Market. 
B) the European Market. 
C) the Euro. 
D) NAFTA. 
E) AECO. 
A) the Common Market. 
B) the European Market. 
C) the Euro. 
D) NAFTA. 
E) AECO.

Question 12

Caterpillar, maker of large construction equipment in the U.S., would like to better understand factors that would affect its ability to export its products to various countries. Which of the following forces determine how trade barriers affect Caterpillar's marketing efforts?

Accepted Answer

A) Political and legal 
B) Economic 
C) Industrial and Technological 
D) Technological and Legal 
E) Economic and political 
A) Political and legal 
B) Economic 
C) Industrial and Technological 
D) Technological and Legal 
E) Economic and political

Question 13

A special form of licensing in which one company grants another company the right to market its product in accordance with its standards in exchange for a financial commitment is called

Accepted Answer

A) a joint venture. 
B) contract manufacturing. 
C) direct licensing. 
D) franchising. 
E) a strategic alliance. 
A) a joint venture. 
B) contract manufacturing. 
C) direct licensing. 
D) franchising. 
E) a strategic alliance.

Question 14

____ refers to the idea that morality varies from one culture to another and that business practices are therefore differentially defined as right or wrong by particular cultures.

Accepted Answer

A) The self-reference criterion 
B) Global ethics 
C) Economic relativism 
D) Cultural relativism 
E) Moral relativism 
A) The self-reference criterion 
B) Global ethics 
C) Economic relativism 
D) Cultural relativism 
E) Moral relativism

Question 15

High Plains Furnishings, a furniture manufacturer in southern Montana, markets its furniture products in markets within the United States. It has also found several niche target markets in Finland, Chile, and Argentina. High Plains Furnishings is engaging in

Accepted Answer

A) domestic marketing and limited exporting. 
B) localized marketing and domestic marketing. 
C) globalized marketing. 
D) domestic marketing and international exporting. 
E) localized marketing and globalized marketing. 
A) domestic marketing and limited exporting. 
B) localized marketing and domestic marketing. 
C) globalized marketing. 
D) domestic marketing and international exporting. 
E) localized marketing and globalized marketing.

Question 16

Both Nike and Adidas standardize many of their shoe models and colors worldwide, which is an example of _______.

Accepted Answer

A) globalization. 
B) customization. 
C) nationalization. 
D) culturalization. 
E) internationalization. 
A) globalization. 
B) customization. 
C) nationalization. 
D) culturalization. 
E) internationalization.

Question 17

Maquiladoras are

Accepted Answer

A) exchange controls from central banks in Latin American countries. 
B) production facilities in north-central Mexican states. 
C) import-export agents of the Mexican government. 
D) global marketing programs established in Latin American countries. 
E) freight forwarders from Mexico. 
A) exchange controls from central banks in Latin American countries. 
B) production facilities in north-central Mexican states. 
C) import-export agents of the Mexican government. 
D) global marketing programs established in Latin American countries. 
E) freight forwarders from Mexico.

Question 18

The Grummond Group buys air conditioner components in industrialized countries and sells them to business customers in developing countries where the air conditioners are assembled. Grummond is most likely classified as a(n)

Accepted Answer

A) trading company. 
B) strategic alliance. 
C) joint venture. 
D) licensee. 
E) exporter. 
A) trading company. 
B) strategic alliance. 
C) joint venture. 
D) licensee. 
E) exporter.

Question 19

What marketing and ethical problems can bribes create in international marketing transactions?

Accepted Answer

The use of payoffs and bribes is deeply

Question 20

Special interest groups and regulatory bodies are ____ forces that must be taken into account in international marketing.

Accepted Answer

A) socioeconomic 
B) technological 
C) economic 
D) social and ethical 
E) political and legal 
A) socioeconomic 
B) technological 
C) economic 
D) social and ethical 
E) political and legal

Customers that travel the globe expect to be able to buy the same product in most of the world's more than 200 countries.

The trade agreement that links Mexico, Canada and Unites States into one economic market is called which one of the following?

Government restrictions on the amount of a particular currency that can be bought or sold are known as import controls.

The unconscious reference to one's own cultural values, experiences, and knowledge when encountering new and different cultures is known as

The ____ is the difference in value between a nation's exports and its imports.

The Southern Common Market (MERCOSUR) includes

What effect is NAFTA having on the international trade of the following countries: United States, Canada, and Mexico?

When a firm's products sell in foreign countries with little or no effort to obtain foreign sales, the firm is engaging in

The World Trade Organization accomplishes all of the following except

Which of the following centralizes all of the responsibility for international operations?

Another name for the European Union is

Caterpillar, maker of large construction equipment in the U.S., would like to better understand factors that would affect its ability to export its products to various countries. Which of the following forces determine how trade barriers affect Caterpillar's marketing efforts?

A special form of licensing in which one company grants another company the right to market its product in accordance with its standards in exchange for a financial commitment is called

____ refers to the idea that morality varies from one culture to another and that business practices are therefore differentially defined as right or wrong by particular cultures.

High Plains Furnishings, a furniture manufacturer in southern Montana, markets its furniture products in markets within the United States. It has also found several niche target markets in Finland, Chile, and Argentina. High Plains Furnishings is engaging in

Both Nike and Adidas standardize many of their shoe models and colors worldwide, which is an example of _______.

Maquiladoras are

The Grummond Group buys air conditioner components in industrialized countries and sells them to business customers in developing countries where the air conditioners are assembled. Grummond is most likely classified as a(n)

What marketing and ethical problems can bribes create in international marketing transactions?

Special interest groups and regulatory bodies are ____ forces that must be taken into account in international marketing.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 9: Reaching Global Markets

Customers that travel the globe expect to be able to buy the same product in most of the world's more than 200 countries.

​The trade agreement that links Mexico, Canada and Unites States into one economic market is called which one of the following?

Government restrictions on the amount of a particular currency that can be bought or sold are known as import controls.

The unconscious reference to one's own cultural values, experiences, and knowledge when encountering new and different cultures is known as

The ____ is the difference in value between a nation's exports and its imports.

The Southern Common Market (MERCOSUR) includes

What effect is NAFTA having on the international trade of the following countries: United States, Canada, and Mexico?

When a firm's products sell in foreign countries with little or no effort to obtain foreign sales, the firm is engaging in

The World Trade Organization accomplishes all of the following except

Which of the following centralizes all of the responsibility for international operations?

Another name for the European Union is

Caterpillar, maker of large construction equipment in the U.S., would like to better understand factors that would affect its ability to export its products to various countries. Which of the following forces determine how trade barriers affect Caterpillar's marketing efforts?

A special form of licensing in which one company grants another company the right to market its product in accordance with its standards in exchange for a financial commitment is called

____ refers to the idea that morality varies from one culture to another and that business practices are therefore differentially defined as right or wrong by particular cultures.

High Plains Furnishings, a furniture manufacturer in southern Montana, markets its furniture products in markets within the United States. It has also found several niche target markets in Finland, Chile, and Argentina. High Plains Furnishings is engaging in

Both Nike and Adidas standardize many of their shoe models and colors worldwide, which is an example of _______.

Maquiladoras are

The Grummond Group buys air conditioner components in industrialized countries and sells them to business customers in developing countries where the air conditioners are assembled. Grummond is most likely classified as a(n)

What marketing and ethical problems can bribes create in international marketing transactions?

Special interest groups and regulatory bodies are ____ forces that must be taken into account in international marketing.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

The trade agreement that links Mexico, Canada and Unites States into one economic market is called which one of the following?