Exam 9: Reaching Global Markets

International marketing is defined as marketing activities performed across national boundaries.

If a newly formed country wanted to increase its international trade and reduce worldwide tariffs, it would most likely try to become a part of

Swiss-based Nestlé has taken a global approach to marketing its chocolate products. Which of the following is most easily standardized?

Explain why the modes of entry into an international market are a major issue for managers to consider.

Two-thirds of the world's total purchasing power is outside the United States.

IKEA, a Swedish retailer of contemporary furniture, operates several stores in various Scandinavian countries, as well as in the United States and Canada. Which of the following describes IKEA's level of commitment to international marketing?

In what ways can businesses become involved in international marketing activities?

The greatest danger in becoming involved in direct ownership in international marketing is political uncertainty.

When the American company Exxon purchases crude oil from Saudi Arabia, it is engaging in

In China, the price of imported Scotch is $30 per glass as opposed to Scotch from China which is $3. Which of the following do you think accounts for the difference in price?

Approximately ____ of the world's purchasing power is outside of the United States.

​A ______________ links buyers and sellers in different countries but it has no manufacturing capability. It most important function is ___________ to products and moving them from the domestic country to the foreign country.

What level of commitment in international marketing may be most attractive when the political and economic stability of a foreign country is questionable?

What effects are technological forces having on international marketing? What opportunities exist in the global marketplace that marketers can exploit with regard to technology?

Firms that have operations or subsidiaries located in many countries are referred to as

​The ______________ of marketing suggests that firms should adopt marketing strategies as though the entire world was one single marketplace. These firms would then market ___________ products using the same marketing mix everywhere in the world.

Select the true statement.

In what ways can a nation restrict the flow of imported goods?

While NAFTA eliminates many tariffs immediately, the tariffs on more sensitive goods, such as glassware, footwear, and some fruits and vegetables, will be phased out over a 15-year period.

Customs and taboos are culture-bound and should be taken into consideration when products are marketed in a foreign environment.