Question 1

Some of the criteria used in the evaluation of alternatives stage of the consumer buying decision process are also used during the postpurchase evaluation stage.

Accepted Answer

A) True 
 B)False

Question 2

Dave is an owner and manager of three apartment buildings in northern Minnesota. During an exceptionally hot summer the temperatures soared and the toll on the window air conditioners was too much. Seventeen of them have broken down already, and more are probably going to have to be replaced. He has a total of seventy-five apartment units. Dave is now in the process of deciding how to repair the air conditioning. Should he buy new window units for all the buildings, or should he install central air conditioning? What type of decision is Dave facing?

Accepted Answer

A) situational involvement and extended decision making 
B) situational involvement and limited decision making 
C) enduring involvement and extended decision making 
D) enduring involvement and limited decision making 
E) external involvement and limited decision making 
A) situational involvement and extended decision making 
B) situational involvement and limited decision making 
C) enduring involvement and extended decision making 
D) enduring involvement and limited decision making 
E) external involvement and limited decision making

Question 3

Evaluative criteria for brands within the consideration set are both

Accepted Answer

A) selective and expansive. 
B) objective and subjective. 
C) internal and external. 
D) extended and routinized. 
E) perceptive and selective. 
A) selective and expansive. 
B) objective and subjective. 
C) internal and external. 
D) extended and routinized. 
E) perceptive and selective.

Question 4

A reference group acts as a point of comparison and as a source of information for an individual.

Accepted Answer

A) True 
 B)False

Question 5

Antonio is in the market for a new car. He believes that lately there have been more car ads than usual on TV. The need Antonio has is most likely driving which of the following phenomena?

Accepted Answer

A) perception. 
B) selective exposure. 
C) selective distortion. 
D) cognitive dissonance. 
E) selective retention. 
A) perception. 
B) selective exposure. 
C) selective distortion. 
D) cognitive dissonance. 
E) selective retention.

Question 6

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in

Accepted Answer

A) enduring purchase behavior. 
B) routinized response behavior. 
C) extended decision making. 
D) impulse searching. 
E) limited decision making. 
A) enduring purchase behavior. 
B) routinized response behavior. 
C) extended decision making. 
D) impulse searching. 
E) limited decision making.

Question 7

Income is the key factor in determining a person's social class.

Accepted Answer

A) True 
 B)False

Question 8

If a person's interest in the product category is ongoing and long term, it is referred to as situational involvement.

Accepted Answer

A) True 
 B)False

Question 9

A consumer belongs to only one subculture.

Accepted Answer

A) True 
 B)False

Question 10

Stuart's little brother Kyle joined the boy scouts recently. Stuart notices that in addition to wearing the boy scout uniform, Kyle has been better about keeping his everyday clothes neat and clean, has been searching online for camping gear, and has become interested in "green" products. Stuart believes that the boy scouts are now a reference group for Kyle because he

Accepted Answer

A) has taken on many of the values, attitudes, or behaviors of group members. 
B) became a formal member of the group. 
C) became familiar with the group's activities. 
D) looked for information from members of the group regarding buying decisions. 
E) cannot control his involvement with the group. 
A) has taken on many of the values, attitudes, or behaviors of group members. 
B) became a formal member of the group. 
C) became familiar with the group's activities. 
D) looked for information from members of the group regarding buying decisions. 
E) cannot control his involvement with the group.

Question 11

Motives include knowledge and positive or negative feelings about an object.

Accepted Answer

A) True 
 B)False

Question 12

One's personality is a set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations.

Accepted Answer

A) True 
 B)False

Question 13

Involvement level is one factor that affects a consumer's selection of a type of decision-making process.

Accepted Answer

A) True 
 B)False

Question 14

Define consumer misbehavior and discuss three types of consumer misbehavior described in the text.

Accepted Answer

Answer not

Question 15

Our society uses many factors, including occupation, educational level, income, wealth, religion, race, ethnic group, and possessions, to group people into

Accepted Answer

A) family types. 
B) geographic regions. 
C) reference groups. 
D) social classes. 
E) attitudinal segments. 
A) family types. 
B) geographic regions. 
C) reference groups. 
D) social classes. 
E) attitudinal segments.

Question 16

After doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Eric?

Accepted Answer

A) Problem recognition 
B) Information search 
C) Evaluation of alternatives 
D) Purchase 
E) Postpurchase evaluation 
A) Problem recognition 
B) Information search 
C) Evaluation of alternatives 
D) Purchase 
E) Postpurchase evaluation

Question 17

Discuss how perceptual processes may influence the consumer buying decision process.

Accepted Answer

A consumer's perceptual process may infl

Question 18

Dissatisfaction may occur shortly after a purchase; this is called cognitive dissatisfaction.

Accepted Answer

A) True 
 B)False

Question 19

A salesperson at Best Buy tells Donovan that the Sony Notebook is one of the most reliable computer notebooks ever made. Donovan, however, has just heard about a second Sony recall for this model because of overheating. If Donovan engages in selective distortion, his most likely response will be to

Accepted Answer

A) buy the Sony. 
B) forget the information from the salesperson. 
C) ignore the recall as a fluke. 
D) focus on positive aspects of the Sony. 
E) cease shopping for a computer notebook at this time. 
A) buy the Sony. 
B) forget the information from the salesperson. 
C) ignore the recall as a fluke. 
D) focus on positive aspects of the Sony. 
E) cease shopping for a computer notebook at this time.

Question 20

Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs. She has formed a(n) ____ about Secret.

Accepted Answer

A) motive 
B) consideration set 
C) cognition 
D) attitude 
E) self-concept 
A) motive 
B) consideration set 
C) cognition 
D) attitude 
E) self-concept

Some of the criteria used in the evaluation of alternatives stage of the consumer buying decision process are also used during the postpurchase evaluation stage.

Evaluative criteria for brands within the consideration set are both

A reference group acts as a point of comparison and as a source of information for an individual.

Antonio is in the market for a new car. He believes that lately there have been more car ads than usual on TV. The need Antonio has is most likely driving which of the following phenomena?

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in

Income is the key factor in determining a person's social class.

If a person's interest in the product category is ongoing and long term, it is referred to as situational involvement.

A consumer belongs to only one subculture.

Motives include knowledge and positive or negative feelings about an object.

One's personality is a set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations.

Involvement level is one factor that affects a consumer's selection of a type of decision-making process.

Define consumer misbehavior and discuss three types of consumer misbehavior described in the text.

Our society uses many factors, including occupation, educational level, income, wealth, religion, race, ethnic group, and possessions, to group people into

After doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Eric?

Discuss how perceptual processes may influence the consumer buying decision process.

Dissatisfaction may occur shortly after a purchase; this is called cognitive dissatisfaction.

A salesperson at Best Buy tells Donovan that the Sony Notebook is one of the most reliable computer notebooks ever made. Donovan, however, has just heard about a second Sony recall for this model because of overheating. If Donovan engages in selective distortion, his most likely response will be to

Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs. She has formed a(n) ____ about Secret.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 7: Consumer Buying Behavior

Some of the criteria used in the evaluation of alternatives stage of the consumer buying decision process are also used during the postpurchase evaluation stage.

Evaluative criteria for brands within the consideration set are both

A reference group acts as a point of comparison and as a source of information for an individual.

Antonio is in the market for a new car. He believes that lately there have been more car ads than usual on TV. The need Antonio has is most likely driving which of the following phenomena?

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in

Income is the key factor in determining a person's social class.

If a person's interest in the product category is ongoing and long term, it is referred to as situational involvement.

A consumer belongs to only one subculture.

Motives include knowledge and positive or negative feelings about an object.

One's personality is a set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations.

Involvement level is one factor that affects a consumer's selection of a type of decision-making process.

Define consumer misbehavior and discuss three types of consumer misbehavior described in the text.

Our society uses many factors, including occupation, educational level, income, wealth, religion, race, ethnic group, and possessions, to group people into

After doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Eric?

Discuss how perceptual processes may influence the consumer buying decision process.

Dissatisfaction may occur shortly after a purchase; this is called cognitive dissatisfaction.

A salesperson at Best Buy tells Donovan that the Sony Notebook is one of the most reliable computer notebooks ever made. Donovan, however, has just heard about a second Sony recall for this model because of overheating. If Donovan engages in selective distortion, his most likely response will be to

Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs. She has formed a(n) ____ about Secret.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters