Exam 7: Consumer Buying Behavior

Tori went to Sam's Wholesale Club to shop for a party she was hosting on the weekend. She knew that she could buy larger quantities of food items than she normally did, and they would also be much less expensive. She checked everything off her list and proceeded to the checkout lines. Passing a display of fresh flowers, she thought "Wouldn't those be nice for the party?" She selected one of the bouquets and placed it in her cart. Tori has most likely engaged in ______ when selecting the food for her party, and ____ when selecting the flowers.

In what ways does an individual's personality affect his or her buying behavior?

Marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate that

The five major stages of the consumer buying decision process, in order, are

Motives can affect the direction and intensity of behavior.

An open aggregate of people with similar social ranking is referred to as a

Buying behavior refers to the decision processes and actions of people involved in buying and using products.

The choice of a seller may actually affect the final product selection during the purchase stage of the consumer buying decision process.

An opinion leader provides information and is viewed as an authority on many spheres of interest for reference-group participants.

Which one of the following is most likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups?

Evan has just been hired as a product manager for a major technology firm. Currently, he is making purchases for his new apartment and upcoming job. His purchase of _____ would most likely be done through extended decision making, while his purchase of ____ would be purchased through limited decision making behavior.

Social classes are referred to as open aggregates of individuals because people can move into and out of them.

Involvement that is temporary and results from a specific set of circumstances is called situational involvement.

The results of many studies have been inconclusive regarding the association between buyer behavior and

The primary psychological influences on consumer behavior are:

An attitude scale is useful in helping to measure the intensity of feelings toward an object.

Assignment of meaning to organized information inputs is called

If an information input is useful in satisfying a person's current needs, it is more likely to reach perceptual awareness.

Referring to Coleman's major social class categories, the social class in our society that favors prestigious schooling, neighborhoods, and brands is the

Stefanie is shopping for groceries at her local supermarket. As she picks up laundry detergent, she sees the display of bathroom cleaners and remembers that she is about to run out of it at home. Stefanie tries to remember the specific brand that she used last time, because she thought that was the best in terms of performance and value. In terms of the consumer buying decision process, Stefanie's remembering that she was almost out of bathroom cleaner is the ____ phase of the buying decision process, where trying to remember what brand she last used was an example of the _____ phase.