Question 1

An attitude consists of one's evaluation feelings and behavioral tendencies toward an object or idea.

Accepted Answer

A) True 
 B)False

Question 2

Scenario 7.2 Use the following to answer the questions.Both the Toyota Sienna and the Nissan Quest were very popular choices for family vans. Toyota noticed that the majority of its customers were families with 3 or more children, and so they developed commercials that featured larger families. They also produced commercials that featured Hispanic-looking actors and for some markets, in Spanish. Alicia Desario and her husband were currently shopping for a van for their family. As Alicia listened to an advertisement on the television about the Nissan Quest, she noticed that the Nissan cost about $27,000 and had gas mileage of about 17 mpg. She recalled an earlier ad for the Toyota Sienna, that also cost about $27,000, but had gas mileage of about 21 mpg. She also liked the way the family was portrayed in the Toyota ad, showing the children in the back seats having plenty of room, watching the DVD players, and having their own sound controls. When she spoke to Carlos, her husband, about how much she liked the Toyota van, he replied that it had too low of gas mileage at only 16 mpg. Since Alicia didn't agree with that number, he produced a magazine ad that supported his claim of the 16 mpg for the Toyota. Alicia couldn't believe that she had made such an error in hearing what the gas mileage was for the Toyota and the Nissan.
-Refer to Scenario 7.2. Carlos' knowledge of the correct gas mileage is an example of the ____ component of his attitude toward the Toyota, while Alicia's feelings about the children in the commercial being happy in the Toyota van were an example of the ____ component of her attitude.

Accepted Answer

A) cognitive; affective 
B) cognitive; behavioral 
C) affective; cognitive 
D) affective; behavioral 
E) behavioral; affective 
A) cognitive; affective 
B) cognitive; behavioral 
C) affective; cognitive 
D) affective; behavioral 
E) behavioral; affective

Question 3

Shaun is going shopping with his dad to buy his first baseball glove for Little League. He listens to his dad talk to the salesperson at the sporting goods store, watches him examine the stitching in the glove and then rub his finger over the leather palm. Shaun's observations are part of his

Accepted Answer

A) consumer development. 
B) attitude development. 
C) purchasing evaluation. 
D) consumer socialization. 
E) consumer attitude. 
A) consumer development. 
B) attitude development. 
C) purchasing evaluation. 
D) consumer socialization. 
E) consumer attitude.

Question 4

Market researchers for a local bakery determined that Jewish people consume 63 percent of the portion of bagels sold in New York City. This is an example of ____ influence on consumer buying decision processes.

Accepted Answer

A) demographic 
B) situational 
C) subcultural 
D) role 
E) social class 
A) demographic 
B) situational 
C) subcultural 
D) role 
E) social class

Question 5

After certain inputs have been selected to reach an individual's awareness, the next step in the perceptual process is perceptual

Accepted Answer

A) organization. 
B) attention. 
C) retention. 
D) interpretation. 
E) redefinition. 
A) organization. 
B) attention. 
C) retention. 
D) interpretation. 
E) redefinition.

Question 6

Cole's smart phone is two years old and he would like to have a new one. This time, he wants to make sure that it has a longer battery charge and better geographic coverage since he is traveling three days a week for his new job. Cole is most likely to use _____ for this purchase.

Accepted Answer

A) routinized response behavior. 
B) limited decision making behavior. 
C) extended response behavior. 
D) intensive decision making behavior. 
E) extended decision making behavior. 
A) routinized response behavior. 
B) limited decision making behavior. 
C) extended response behavior. 
D) intensive decision making behavior. 
E) extended decision making behavior.

Question 7

Selective exposure refers to

Accepted Answer

A) targeting only certain parts of the total market. 
B) admitting only certain inputs into consciousness. 
C) the circumstances or conditions that exist when a consumer is making a purchase decision. 
D) the process of selecting, organizing, and interpreting information inputs to produce meaning. 
E) remembering inputs that support personal feelings and beliefs and forgetting those that do not. 
A) targeting only certain parts of the total market. 
B) admitting only certain inputs into consciousness. 
C) the circumstances or conditions that exist when a consumer is making a purchase decision. 
D) the process of selecting, organizing, and interpreting information inputs to produce meaning. 
E) remembering inputs that support personal feelings and beliefs and forgetting those that do not.

Question 8

Why is it important for marketers to understand the cultural and subcultural influences that may affect the consumer buying decision process?

Accepted Answer

Culture is the accumulation of values, k

Question 9

Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision. Jenny is engaging in

Accepted Answer

A) routinized response behavior. 
B) extended decision making. 
C) limited decision making. 
D) impulse buying. 
E) intensive decision making. 
A) routinized response behavior. 
B) extended decision making. 
C) limited decision making. 
D) impulse buying. 
E) intensive decision making.

Question 10

When a buyer receives information that is inconsistent with his or her beliefs, the buyer may distort the information to bring it more in line with those beliefs.

Accepted Answer

A) True 
 B)False

Question 11

​The consumer buying decision process involves _______ stages. The first stage is ____________, and the last stage is _____________.

Accepted Answer

A) Five; Evaluation of alternatives; Post-purchase evaluation 
B) Five; Information search; Purchase 
C) Six; Problem recognition; Purchase 
D) Five; Problem recognition; Post-purchase evaluation 
E) Six; Evaluation of alternatives; Purchase 
A) Five; Evaluation of alternatives; Post-purchase evaluation 
B) Five; Information search; Purchase 
C) Six; Problem recognition; Purchase 
D) Five; Problem recognition; Post-purchase evaluation 
E) Six; Evaluation of alternatives; Purchase

Question 12

Identify and describe the five major categories of situational influences.

Accepted Answer

Situational factors can be classified in

Question 13

Within the information search step of the consumer buying decision process, what two primary aspects exist?

Accepted Answer

A) Consideration sets and evoked sets 
B) Personal information and non-personal information 
C) Selective retention and selective distortion 
D) Internal search and external search 
E) Company-produced information and internal information 
A) Consideration sets and evoked sets 
B) Personal information and non-personal information 
C) Selective retention and selective distortion 
D) Internal search and external search 
E) Company-produced information and internal information

Question 14

Why are consumer attitudes an important issue for marketers to study? Can attitudes be changed easily by marketers? Explain.

Accepted Answer

Consumer attitudes toward a company and

Question 15

Which of the following buying situations is most consistent with routinized response behavior?

Accepted Answer

A) Ian buying his first pair of basketball shoes 
B) Molly buying a new set of tires for her car 
C) Aaron buying a new fishing rod and reel 
D) Stephanie buying bottled water 
E) Bryan buying a new software program 
A) Ian buying his first pair of basketball shoes 
B) Molly buying a new set of tires for her car 
C) Aaron buying a new fishing rod and reel 
D) Stephanie buying bottled water 
E) Bryan buying a new software program

Question 16

The evaluative criteria are objective but not subjective product characteristics that are important to a specific buyer when purchasing a product.

Accepted Answer

A) True 
 B)False

Question 17

Justin is purchasing his third car in the past five years. He has been a car enthusiast ever since he was a young boy. Justin likes to spend his free time looking at car magazines, going to car shows, and watching NASCAR. Justin's interest in cars is referred to as

Accepted Answer

A) situational involvement. 
B) dynamic involvement. 
C) enduring involvement. 
D) dynamic buying behavior. 
E) situational buying behavior. 
A) situational involvement. 
B) dynamic involvement. 
C) enduring involvement. 
D) dynamic buying behavior. 
E) situational buying behavior.

Question 18

​According to Maslow's hierarchy of needs, human beings have five levels of needs they are constantly seeking to satisfy. The need for love and affection is an example of one of humans' _________________ needs.

Accepted Answer

A) Emotional 
B) Safety 
C) Social 
D) Familial 
E) Self-actualization 
A) Emotional 
B) Safety 
C) Social 
D) Familial 
E) Self-actualization

Question 19

According to Coleman's major social class categories, which of the following social classes in our culture has these characteristics: lives in well-kept neighborhoods, generally price sensitive, and is often very involved in children's school and sports activities?

Accepted Answer

A) Lower class 
B) Upper class 
C) Middle class 
D) Working class 
E) First class 
A) Lower class 
B) Upper class 
C) Middle class 
D) Working class 
E) First class

Question 20

Cognitive, affective, and behavioral are the three major components of

Accepted Answer

A) self-concept. 
B) motives. 
C) lifestyles. 
D) consumer socialization. 
E) attitudes. 
A) self-concept. 
B) motives. 
C) lifestyles. 
D) consumer socialization. 
E) attitudes.

An attitude consists of one's evaluation feelings and behavioral tendencies toward an object or idea.

Shaun is going shopping with his dad to buy his first baseball glove for Little League. He listens to his dad talk to the salesperson at the sporting goods store, watches him examine the stitching in the glove and then rub his finger over the leather palm. Shaun's observations are part of his

Market researchers for a local bakery determined that Jewish people consume 63 percent of the portion of bagels sold in New York City. This is an example of ____ influence on consumer buying decision processes.

After certain inputs have been selected to reach an individual's awareness, the next step in the perceptual process is perceptual

Cole's smart phone is two years old and he would like to have a new one. This time, he wants to make sure that it has a longer battery charge and better geographic coverage since he is traveling three days a week for his new job. Cole is most likely to use _____ for this purchase.

Selective exposure refers to

Why is it important for marketers to understand the cultural and subcultural influences that may affect the consumer buying decision process?

Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision. Jenny is engaging in

When a buyer receives information that is inconsistent with his or her beliefs, the buyer may distort the information to bring it more in line with those beliefs.

The consumer buying decision process involves _ stages. The first stage is , and the last stage is _______.

Identify and describe the five major categories of situational influences.

Within the information search step of the consumer buying decision process, what two primary aspects exist?

Why are consumer attitudes an important issue for marketers to study? Can attitudes be changed easily by marketers? Explain.

Which of the following buying situations is most consistent with routinized response behavior?

The evaluative criteria are objective but not subjective product characteristics that are important to a specific buyer when purchasing a product.

Justin is purchasing his third car in the past five years. He has been a car enthusiast ever since he was a young boy. Justin likes to spend his free time looking at car magazines, going to car shows, and watching NASCAR. Justin's interest in cars is referred to as

According to Maslow's hierarchy of needs, human beings have five levels of needs they are constantly seeking to satisfy. The need for love and affection is an example of one of humans' _________________ needs.

According to Coleman's major social class categories, which of the following social classes in our culture has these characteristics: lives in well-kept neighborhoods, generally price sensitive, and is often very involved in children's school and sports activities?

Cognitive, affective, and behavioral are the three major components of

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 7: Consumer Buying Behavior

An attitude consists of one's evaluation feelings and behavioral tendencies toward an object or idea.

Shaun is going shopping with his dad to buy his first baseball glove for Little League. He listens to his dad talk to the salesperson at the sporting goods store, watches him examine the stitching in the glove and then rub his finger over the leather palm. Shaun's observations are part of his

Market researchers for a local bakery determined that Jewish people consume 63 percent of the portion of bagels sold in New York City. This is an example of ____ influence on consumer buying decision processes.

After certain inputs have been selected to reach an individual's awareness, the next step in the perceptual process is perceptual

Cole's smart phone is two years old and he would like to have a new one. This time, he wants to make sure that it has a longer battery charge and better geographic coverage since he is traveling three days a week for his new job. Cole is most likely to use _____ for this purchase.

Selective exposure refers to

Why is it important for marketers to understand the cultural and subcultural influences that may affect the consumer buying decision process?

Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision. Jenny is engaging in

When a buyer receives information that is inconsistent with his or her beliefs, the buyer may distort the information to bring it more in line with those beliefs.

​The consumer buying decision process involves _______ stages. The first stage is ____________, and the last stage is _____________.

Identify and describe the five major categories of situational influences.

Within the information search step of the consumer buying decision process, what two primary aspects exist?

Why are consumer attitudes an important issue for marketers to study? Can attitudes be changed easily by marketers? Explain.

Which of the following buying situations is most consistent with routinized response behavior?

The evaluative criteria are objective but not subjective product characteristics that are important to a specific buyer when purchasing a product.

Justin is purchasing his third car in the past five years. He has been a car enthusiast ever since he was a young boy. Justin likes to spend his free time looking at car magazines, going to car shows, and watching NASCAR. Justin's interest in cars is referred to as

​According to Maslow's hierarchy of needs, human beings have five levels of needs they are constantly seeking to satisfy. The need for love and affection is an example of one of humans' _________________ needs.

According to Coleman's major social class categories, which of the following social classes in our culture has these characteristics: lives in well-kept neighborhoods, generally price sensitive, and is often very involved in children's school and sports activities?

Cognitive, affective, and behavioral are the three major components of

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

The consumer buying decision process involves _ stages. The first stage is , and the last stage is _______.

According to Maslow's hierarchy of needs, human beings have five levels of needs they are constantly seeking to satisfy. The need for love and affection is an example of one of humans' _________________ needs.