Question 1

An information search, once completed, should identify for the buyer the one brand that he or she views as the best alternative.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following statements about how a consumer organizes inputs that reach awareness is most accurate?

Accepted Answer

A) Inputs are organized by individuals to produce meaning, and this organizational process is usually a slow one. 
B) Organization of information inputs is not always needed to produce meaning. 
C) Inputs that reach awareness are organized and interpreted in much the same way by all consumers. 
D) Because a person interprets information in terms of what is familiar, only one interpretation of organized inputs is possible. 
E) Inputs that reach awareness are organized to produce meaning, and this meaning is interpreted in light of what is familiar to the individual. 
A) Inputs are organized by individuals to produce meaning, and this organizational process is usually a slow one. 
B) Organization of information inputs is not always needed to produce meaning. 
C) Inputs that reach awareness are organized and interpreted in much the same way by all consumers. 
D) Because a person interprets information in terms of what is familiar, only one interpretation of organized inputs is possible. 
E) Inputs that reach awareness are organized to produce meaning, and this meaning is interpreted in light of what is familiar to the individual.

Question 3

Which of the following statements about the consumer buying decision process is true?

Accepted Answer

A) Consumers progress through the five stages of this process for all limited decision making decisions. 
B) Although all of the steps in the process are used in all decision processes, the order tends to depend on the customer's level of involvement. 
C) The key element of the process that exists in all consumer buying decision processes is the purchase of the product. 
D) Once the purchase of a product has been made, the consumer buying decision process is complete. 
E) Consumers making limited decision making decisions may not go through all five steps of the process. 
A) Consumers progress through the five stages of this process for all limited decision making decisions. 
B) Although all of the steps in the process are used in all decision processes, the order tends to depend on the customer's level of involvement. 
C) The key element of the process that exists in all consumer buying decision processes is the purchase of the product. 
D) Once the purchase of a product has been made, the consumer buying decision process is complete. 
E) Consumers making limited decision making decisions may not go through all five steps of the process.

Question 4

A group of brands that a consumer views as alternatives for possible purchase is called a(n)

Accepted Answer

A) evoked set. 
B) awareness set. 
C) inert set. 
D) evaluative group. 
E) evaluation criteria. 
A) evoked set. 
B) awareness set. 
C) inert set. 
D) evaluative group. 
E) evaluation criteria.

Question 5

A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called

Accepted Answer

A) motivational influences. 
B) social influences. 
C) roles. 
D) personality influences. 
E) cultural influences. 
A) motivational influences. 
B) social influences. 
C) roles. 
D) personality influences. 
E) cultural influences.

Question 6

Which American subculture spends the highest proportion of its income on phone services, children's clothing, and shoes?

Accepted Answer

A) Native Americans 
B) Hispanics 
C) African Americans 
D) Asian Americans 
E) Americans over 65 years of age 
A) Native Americans 
B) Hispanics 
C) African Americans 
D) Asian Americans 
E) Americans over 65 years of age

Question 7

Information inputs that reach perceptual awareness are received in an organized form.

Accepted Answer

A) True 
 B)False

Question 8

The forces that other people exert on one's buying behavior are called social influences. These come from reference groups and opinion leaders, social classes, culture and subcultures, roles, and

Accepted Answer

A) ethnic heritage. 
B) personality. 
C) attitudes. 
D) perception. 
E) family. 
A) ethnic heritage. 
B) personality. 
C) attitudes. 
D) perception. 
E) family.

Question 9

At a single point in time, a person's motives are all of equal strength.

Accepted Answer

A) True 
 B)False

Question 10

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called

Accepted Answer

A) motives. 
B) lifestyles. 
C) perceptions. 
D) attitudes. 
E) traits. 
A) motives. 
B) lifestyles. 
C) perceptions. 
D) attitudes. 
E) traits.

Question 11

​You have been invited to attend a meeting of a special interest group that a good friend is a part of. You accept the invitation and agree to attend the group's next meeting. After attending the meeting, you realize you are passionately opposed to everything the group stands for. You tell your friend you never want to attend another meeting or associate with anyone who is a part of that group. However, you will make a special allowance for your friend. In terms of social influences, which of the following terms best describes the group as it relates to you?

Accepted Answer

A) Aspiration reference group 
B) Negative subculture 
C) Extremist reference group 
D) Dissociative reference group 
E) Ideological reference group 
A) Aspiration reference group 
B) Negative subculture 
C) Extremist reference group 
D) Dissociative reference group 
E) Ideological reference group

Question 12

Scenario 7.1 Use the following to answer the questions.Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Aware of this, Kate has asked several of her friends and family members where they have their cars repaired, since she has experienced a problem starting her car when the weather is cold. Kate has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. Steve, one of Kate's friends, had a very poor experience with Skola's. However, once he complained to them, they fixed the situation and now he prefers their auto repair shop over others.
-Refer to Scenario 7.1. Positive feelings generated by satisfaction with Skola's response will become part of Steve's

Accepted Answer

A) consideration set. 
B) motives. 
C) selective retention. 
D) response. 
E) attitude. 
A) consideration set. 
B) motives. 
C) selective retention. 
D) response. 
E) attitude.

Question 13

Which of the following is the fastest growing, most affluent subculture in the United States?

Accepted Answer

A) African Americans 
B) Hispanics 
C) Asian Americans 
D) Native Americans 
E) Italian Americans 
A) African Americans 
B) Hispanics 
C) Asian Americans 
D) Native Americans 
E) Italian Americans

Question 14

When organizing perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement. This principle is called

Accepted Answer

A) interpretation. 
B) completion. 
C) distortion. 
D) closure. 
E) linking. 
A) interpretation. 
B) completion. 
C) distortion. 
D) closure. 
E) linking.

Question 15

Stacy is going to the store to buy milk and cereal. She will most likely use ____ in her consumer decision-making process.

Accepted Answer

A) routinized response behavior 
B) limited decision making 
C) extended decision making 
D) perceptual scanning 
E) evaluation of alternatives 
A) routinized response behavior 
B) limited decision making 
C) extended decision making 
D) perceptual scanning 
E) evaluation of alternatives

Question 16

The phenomenon of selective exposure is associated with perception.

Accepted Answer

A) True 
 B)False

Question 17

Purchasers who purchase products for personal or household use and not for business purposes are called the

Accepted Answer

A) ultimate consumers. 
B) end-use consumption group. 
C) business market. 
D) household purchasing group. 
E) organizational market. 
A) ultimate consumers. 
B) end-use consumption group. 
C) business market. 
D) household purchasing group. 
E) organizational market.

Question 18

In the process of perception, individuals receive sensations through sight, sound, taste, smell, and hearing. These sensations are called

Accepted Answer

A) selective inputs. 
B) olfactory receptors. 
C) information inputs. 
D) perceptual motives. 
E) psychological influences. 
A) selective inputs. 
B) olfactory receptors. 
C) information inputs. 
D) perceptual motives. 
E) psychological influences.

Question 19

In shopping for a new laptop computer for her master's degree program, Jocelyn has narrowed the alternatives to four brands. She is considering Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up Jocelyn's

Accepted Answer

A) awareness set. 
B) consideration set. 
C) framing set. 
D) external search. 
E) inert set. 
A) awareness set. 
B) consideration set. 
C) framing set. 
D) external search. 
E) inert set.

Question 20

Consumers' buying decisions are not affected by other people.

Accepted Answer

A) True 
 B)False

An information search, once completed, should identify for the buyer the one brand that he or she views as the best alternative.

Which of the following statements about how a consumer organizes inputs that reach awareness is most accurate?

Which of the following statements about the consumer buying decision process is true?

A group of brands that a consumer views as alternatives for possible purchase is called a(n)

A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called

Which American subculture spends the highest proportion of its income on phone services, children's clothing, and shoes?

Information inputs that reach perceptual awareness are received in an organized form.

The forces that other people exert on one's buying behavior are called social influences. These come from reference groups and opinion leaders, social classes, culture and subcultures, roles, and

At a single point in time, a person's motives are all of equal strength.

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called

Which of the following is the fastest growing, most affluent subculture in the United States?

When organizing perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement. This principle is called

Stacy is going to the store to buy milk and cereal. She will most likely use ____ in her consumer decision-making process.

The phenomenon of selective exposure is associated with perception.

Purchasers who purchase products for personal or household use and not for business purposes are called the

In the process of perception, individuals receive sensations through sight, sound, taste, smell, and hearing. These sensations are called

In shopping for a new laptop computer for her master's degree program, Jocelyn has narrowed the alternatives to four brands. She is considering Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up Jocelyn's

Consumers' buying decisions are not affected by other people.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 7: Consumer Buying Behavior

An information search, once completed, should identify for the buyer the one brand that he or she views as the best alternative.

Which of the following statements about how a consumer organizes inputs that reach awareness is most accurate?

Which of the following statements about the consumer buying decision process is true?

A group of brands that a consumer views as alternatives for possible purchase is called a(n)

A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called

Which American subculture spends the highest proportion of its income on phone services, children's clothing, and shoes?

Information inputs that reach perceptual awareness are received in an organized form.

The forces that other people exert on one's buying behavior are called social influences. These come from reference groups and opinion leaders, social classes, culture and subcultures, roles, and

At a single point in time, a person's motives are all of equal strength.

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called

Which of the following is the fastest growing, most affluent subculture in the United States?

When organizing perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement. This principle is called

Stacy is going to the store to buy milk and cereal. She will most likely use ____ in her consumer decision-making process.

The phenomenon of selective exposure is associated with perception.

Purchasers who purchase products for personal or household use and not for business purposes are called the

In the process of perception, individuals receive sensations through sight, sound, taste, smell, and hearing. These sensations are called

In shopping for a new laptop computer for her master's degree program, Jocelyn has narrowed the alternatives to four brands. She is considering Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up Jocelyn's

Consumers' buying decisions are not affected by other people.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters