Question 1

Psychological influences that determine where a person purchases products on a regular basis are called

Accepted Answer

A) convenience responses. 
B) patronage motives. 
C) shopping motives. 
D) pattern responses. 
E) routine decisions. 
A) convenience responses. 
B) patronage motives. 
C) shopping motives. 
D) pattern responses. 
E) routine decisions.

Question 2

Jana now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste. Marketers promote these brands based on ____ needs, appealing to sex appeal.

Accepted Answer

A) physiological 
B) esteem 
C) self-actualization 
D) psychological 
E) social 
A) physiological 
B) esteem 
C) self-actualization 
D) psychological 
E) social

Question 3

How does the level of involvement affect the type of consumer decision-making process that a person uses?

Accepted Answer

​A major determinant of the type of deci

Question 4

Just as attitudes are learned, they can be changed.

Accepted Answer

A) True 
 B)False

Question 5

The values, needs, interests, shopping patterns, and buying habits of various subcultures must be considered if a business wants to succeed.

Accepted Answer

A) True 
 B)False

Question 6

Claire is a market research analyst for a global consulting firm. She will be traveling to London next month to present her research to a meeting of company executives from around the world. This presentation could be instrumental in the company's decision of whether she should be promoted at the end of this year. Claire has been thinking about the trip, which will be the first time she has been out of the country. She has decided to retire the old college luggage for a more professional-looking version and has begun to evaluate various brands. Claire is most likely facing _____ for this particular purchase.

Accepted Answer

A) enduring involvement. 
B) perceptual involvement. 
C) internal retention. 
D) situational involvement. 
E) selective retention. 
A) enduring involvement. 
B) perceptual involvement. 
C) internal retention. 
D) situational involvement. 
E) selective retention.

Question 7

The _____, of Coleman's social class categories, includes approximately 32 percent of the population, shops for best bargains, and buys sports and enjoys leisure activities like local travel and recreational parks.

Accepted Answer

A) upper class. 
B) middle class. 
C) first class. 
D) working class. 
E) lower class. 
A) upper class. 
B) middle class. 
C) first class. 
D) working class. 
E) lower class.

Question 8

After purchasing a new Lexus, Brandon sees an Infinity pass by on the street and begins to wonder if he made the right choice. Brandon is experiencing

Accepted Answer

A) problem recognition. 
B) cognitive dissonance. 
C) internal search. 
D) alternative evaluation. 
E) framing. 
A) problem recognition. 
B) cognitive dissonance. 
C) internal search. 
D) alternative evaluation. 
E) framing.

Question 9

The U.S. Army recruits soldiers based on the slogan, "Army Strong," implying that people can reach their full personal potential in the U.S. Army. This is an appeal to what need according to Maslow's hierarchy of needs?

Accepted Answer

A) Safety 
B) Esteem 
C) Self-actualization 
D) Physiological 
E) Social 
A) Safety 
B) Esteem 
C) Self-actualization 
D) Physiological 
E) Social

Question 10

In the consumer buying decision process, the information search stage

Accepted Answer

A) yields a group of brands that a buyer views as possible alternatives. 
B) involves a buyer becoming aware of the need for a product. 
C) is not necessary when the buyer is involved in extensive decision making. 
D) occurs immediately after evaluation of alternatives. 
E) is lengthy for routine response buying behavior. 
A) yields a group of brands that a buyer views as possible alternatives. 
B) involves a buyer becoming aware of the need for a product. 
C) is not necessary when the buyer is involved in extensive decision making. 
D) occurs immediately after evaluation of alternatives. 
E) is lengthy for routine response buying behavior.

Question 11

A culture can be divided into subcultures according to

Accepted Answer

A) personality characteristics of individuals in that culture. 
B) motives that members of that cultural group have for their behavior. 
C) geographic regions or human characteristics, such as age or ethnic background. 
D) income levels. 
E) information to which consumers allow themselves to be exposed. 
A) personality characteristics of individuals in that culture. 
B) motives that members of that cultural group have for their behavior. 
C) geographic regions or human characteristics, such as age or ethnic background. 
D) income levels. 
E) information to which consumers allow themselves to be exposed.

Question 12

Problem recognition speed can vary from quite rapid to very slow.

Accepted Answer

A) True 
 B)False

Question 13

Children often achieve ____ by observing parents and older siblings in purchase situations and then through their own purchase experiences.

Accepted Answer

A) consumer socialization 
B) personality 
C) role identification 
D) social class 
E) attitude formation 
A) consumer socialization 
B) personality 
C) role identification 
D) social class 
E) attitude formation

Question 14

Family influences are not directly related to purchasing decisions.

Accepted Answer

A) True 
 B)False

Question 15

Perception is a three-step process that involves

Accepted Answer

A) motivation, personality, and attitudes. 
B) classifying, recording, and eliminating information received through the senses. 
C) collecting, eliminating, and organizing information inputs. 
D) selecting, organizing, and interpreting information inputs. 
E) anticipating, classifying, and discarding information inputs. 
A) motivation, personality, and attitudes. 
B) classifying, recording, and eliminating information received through the senses. 
C) collecting, eliminating, and organizing information inputs. 
D) selecting, organizing, and interpreting information inputs. 
E) anticipating, classifying, and discarding information inputs.

Question 16

Time dimensions on the buying decision include how long it may take to become knowledgeable about a product.

Accepted Answer

A) True 
 B)False

Question 17

Situational influences can be classified into five different categories including physical surroundings, social surroundings, personality, purchase reason, and time perspective.

Accepted Answer

A) True 
 B)False

Question 18

Changes in culture do not affect product development.

Accepted Answer

A) True 
 B)False

Question 19

The three major categories of influences on the consumer buying decision process are:

Accepted Answer

A) situational influences, demographic influences, and psychological influences. 
B) social influences, situational influences, and marketer-dominated influences. 
C) demographic influences, situational influences, and marketer-dominated influences. 
D) situational influences, social influences, and psychological influences. 
E) marketer-dominated influences, psychological influences, and person-specific influences. 
A) situational influences, demographic influences, and psychological influences. 
B) social influences, situational influences, and marketer-dominated influences. 
C) demographic influences, situational influences, and marketer-dominated influences. 
D) situational influences, social influences, and psychological influences. 
E) marketer-dominated influences, psychological influences, and person-specific influences.

Question 20

High involvement products tend to be those that are expensive and visible to others.

Accepted Answer

A) True 
 B)False

Psychological influences that determine where a person purchases products on a regular basis are called

Jana now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste. Marketers promote these brands based on ____ needs, appealing to sex appeal.

How does the level of involvement affect the type of consumer decision-making process that a person uses?

Just as attitudes are learned, they can be changed.

The values, needs, interests, shopping patterns, and buying habits of various subcultures must be considered if a business wants to succeed.

The _____, of Coleman's social class categories, includes approximately 32 percent of the population, shops for best bargains, and buys sports and enjoys leisure activities like local travel and recreational parks.

After purchasing a new Lexus, Brandon sees an Infinity pass by on the street and begins to wonder if he made the right choice. Brandon is experiencing

The U.S. Army recruits soldiers based on the slogan, "Army Strong," implying that people can reach their full personal potential in the U.S. Army. This is an appeal to what need according to Maslow's hierarchy of needs?

In the consumer buying decision process, the information search stage

A culture can be divided into subcultures according to

Problem recognition speed can vary from quite rapid to very slow.

Children often achieve ____ by observing parents and older siblings in purchase situations and then through their own purchase experiences.

Family influences are not directly related to purchasing decisions.

Perception is a three-step process that involves

Time dimensions on the buying decision include how long it may take to become knowledgeable about a product.

Situational influences can be classified into five different categories including physical surroundings, social surroundings, personality, purchase reason, and time perspective.

Changes in culture do not affect product development.

The three major categories of influences on the consumer buying decision process are:

High involvement products tend to be those that are expensive and visible to others.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 7: Consumer Buying Behavior

Psychological influences that determine where a person purchases products on a regular basis are called

Jana now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste. Marketers promote these brands based on ____ needs, appealing to sex appeal.

How does the level of involvement affect the type of consumer decision-making process that a person uses?

Just as attitudes are learned, they can be changed.

The values, needs, interests, shopping patterns, and buying habits of various subcultures must be considered if a business wants to succeed.

The _____, of Coleman's social class categories, includes approximately 32 percent of the population, shops for best bargains, and buys sports and enjoys leisure activities like local travel and recreational parks.

After purchasing a new Lexus, Brandon sees an Infinity pass by on the street and begins to wonder if he made the right choice. Brandon is experiencing

The U.S. Army recruits soldiers based on the slogan, "Army Strong," implying that people can reach their full personal potential in the U.S. Army. This is an appeal to what need according to Maslow's hierarchy of needs?

In the consumer buying decision process, the information search stage

A culture can be divided into subcultures according to

Problem recognition speed can vary from quite rapid to very slow.

Children often achieve ____ by observing parents and older siblings in purchase situations and then through their own purchase experiences.

Family influences are not directly related to purchasing decisions.

Perception is a three-step process that involves

Time dimensions on the buying decision include how long it may take to become knowledgeable about a product.

Situational influences can be classified into five different categories including physical surroundings, social surroundings, personality, purchase reason, and time perspective.

Changes in culture do not affect product development.

The three major categories of influences on the consumer buying decision process are:

High involvement products tend to be those that are expensive and visible to others.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters