Question 1

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

Accepted Answer

A) New advances in fabric manufacturing, such as dirt repellant fibers, made the need for the product obsolete. 
B) The product accidentally violated the patent rights of a competitor. 
C) Traces of the potentially harmful chemical were found in humans, so the product was voluntarily halted. 
D) New governmental legislation banned the production of one of the product's key component chemicals. 
E) The company developed a new product that didn't contain this chemical and was less costly to produce, resulting in a significantly higher profit margin. 
A) New advances in fabric manufacturing, such as dirt repellant fibers, made the need for the product obsolete. 
B) The product accidentally violated the patent rights of a competitor. 
C) Traces of the potentially harmful chemical were found in humans, so the product was voluntarily halted. 
D) New governmental legislation banned the production of one of the product's key component chemicals. 
E) The company developed a new product that didn't contain this chemical and was less costly to produce, resulting in a significantly higher profit margin.

Question 2

Which of the following statements about sustainable development is most accurate?

Accepted Answer

A) A company that always makes its furniture from rare tropical woods is practicing sustainable development. 
B) Currently, sustainable development is a luxury that only large multinational companies can engage in. 
C) Sustainable development is achieved when a firm's sales growth rate increases an average of 1 to 2 percent a year for a period of at least five years. 
D) A mining company that replants native vegetation after mining ceases practices sustainable development. 
E) Unfortunately, only a small number of consumers care whether a company practices sustainable development. 
A) A company that always makes its furniture from rare tropical woods is practicing sustainable development. 
B) Currently, sustainable development is a luxury that only large multinational companies can engage in. 
C) Sustainable development is achieved when a firm's sales growth rate increases an average of 1 to 2 percent a year for a period of at least five years. 
D) A mining company that replants native vegetation after mining ceases practices sustainable development. 
E) Unfortunately, only a small number of consumers care whether a company practices sustainable development.

Question 3

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones. The G21 vision arose out of this goal, which eventually led to the production of which of the following vehicles?

Accepted Answer

A) Lexus 450 all-electric car 
B) Toyota Tundra gas-electric hybrid truck 
C) Scion iQ micro-subcompact compressed natural gas car 
D) Toyota Prius gas-electric hybrid car 
E) Toyota Camry hydrogen fuel cell hybrid car 
A) Lexus 450 all-electric car 
B) Toyota Tundra gas-electric hybrid truck 
C) Scion iQ micro-subcompact compressed natural gas car 
D) Toyota Prius gas-electric hybrid car 
E) Toyota Camry hydrogen fuel cell hybrid car

Question 4

Social responsibility refers to

Accepted Answer

A) a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior. 
B) a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels. 
C) a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic found in the U.S. Constitution's Bill of Rights. 
D) the view that organizations are part of a larger society and are accountable to that society for their actions. 
E) a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome. 
A) a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior. 
B) a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels. 
C) a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic found in the U.S. Constitution's Bill of Rights. 
D) the view that organizations are part of a larger society and are accountable to that society for their actions. 
E) a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome.

Question 5

Making counterfeit copies of Gucci purses, Tommy Hilfiger sportswear, and other international brands is pervasive in some countries because laws protecting intellectual property are unclear and sporadically enforced. A business introducing a product into such a country needs to know that its __________ may lead to trademark infringements.

Accepted Answer

A) religious precepts 
B) antecedent states 
C) moral idealism 
D) societal culture and norms 
E) utilitarianism 
A) religious precepts 
B) antecedent states 
C) moral idealism 
D) societal culture and norms 
E) utilitarianism

Question 6

Toyota Motor Corp. executives were widely criticized for their failure to practice __________ when selected Toyota brands had been linked to sticky gas pedals, which can lead to sudden acceleration problems. The company recalled over 9 million cars worldwide under pressure from the National Highway Traffic Safety Administration and thousands of consumer complaints. After the recall, Toyota sales fell, which affected Toyota consumers, employees, suppliers, and dealers.

Accepted Answer

A) moral idealism 
B) stakeholder responsibility 
C) utilitarianism 
D) cause marketing 
E) profit responsibility 
A) moral idealism 
B) stakeholder responsibility 
C) utilitarianism 
D) cause marketing 
E) profit responsibility

Question 7

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Accepted Answer

A) organizational structures 
B) societal culture and norms 
C) national and local legislation 
D) the U.S. Supreme Court 
E) a nation's moral philosophy 
A) organizational structures 
B) societal culture and norms 
C) national and local legislation 
D) the U.S. Supreme Court 
E) a nation's moral philosophy

Question 8

The FTC established the Do Not Call Registry in 2003 for consumers who do not want to receive unsolicited telemarketing calls. Today, a telemarketer can be fined up to __________ for each call made to a telephone number posted on the registry.

Accepted Answer

A) $500 
B) $750 
C) $1,250 
D) $8,750 
E) $16,000 
A) $500 
B) $750 
C) $1,250 
D) $8,750 
E) $16,000

Question 9

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group. Culture also serves as a socializing force that dictates what is morally right and just. This means that moral standards

Accepted Answer

A) are relative to particular societies. 
B) must be universal in order for cross-cultural marketing to be effective. 
C) are fluid and very easy to change. 
D) are cyclical so it is important to change with the times. 
E) are concrete; something is either right or wrong. 
A) are relative to particular societies. 
B) must be universal in order for cross-cultural marketing to be effective. 
C) are fluid and very easy to change. 
D) are cyclical so it is important to change with the times. 
E) are concrete; something is either right or wrong.

Question 10

The unauthorized use of intellectual property can severely affect the owners of that property. This practice also

Accepted Answer

A) levels the playing ground for less developing nations by eliminating years of research time. 
B) accelerates innovation in that industry, as new and improved offerings enter the marketplace. 
C) has a negative impact on the economy through the loss of jobs, royalties, wages, and tax revenue. 
D) has a positive impact on an entire nation's cultural value system. 
E) ensures that the prices to consumers are minimized as a result of increased competition. 
A) levels the playing ground for less developing nations by eliminating years of research time. 
B) accelerates innovation in that industry, as new and improved offerings enter the marketplace. 
C) has a negative impact on the economy through the loss of jobs, royalties, wages, and tax revenue. 
D) has a positive impact on an entire nation's cultural value system. 
E) ensures that the prices to consumers are minimized as a result of increased competition.

Question 11

A national pet health care provider recently took advantage of a rival's naïveté. The rival had "preannounced" a new pet coverage product in the pet wellness component of a tiny community newspaper six months prior to launching it. The national pet health care provider's marketing manager was notified immediately through a news monitoring service. The firm quickly added the same benefits to its own products, and got the offering to the market before its rival. The marketing manager relied on __________ to keep abreast of competitors' activities.

Accepted Answer

A) legitimate environmental scanning 
B) economic espionage 
C) kickbacks 
D) corporate piracy 
E) primary market research 
A) legitimate environmental scanning 
B) economic espionage 
C) kickbacks 
D) corporate piracy 
E) primary market research

Question 12

Which of the following is an example of green marketing?

Accepted Answer

A) McDonald's added apple snacks to its Happy Meals targeted at children. 
B) Lowe's and Home Depot discontinued the sale of lumber and other wood products. 
C) Levi-Strauss marketed prewashed jeans. 
D) Joe's Lawn Service offered a special spring cleanup promotion. 
E) Walmart implemented buying practices that encourage its suppliers to use containers and packing made from corn, not oil-based resins. 
A) McDonald's added apple snacks to its Happy Meals targeted at children. 
B) Lowe's and Home Depot discontinued the sale of lumber and other wood products. 
C) Levi-Strauss marketed prewashed jeans. 
D) Joe's Lawn Service offered a special spring cleanup promotion. 
E) Walmart implemented buying practices that encourage its suppliers to use containers and packing made from corn, not oil-based resins.

Question 13

Which of the following is a socializing force that dictates what is morally right and just?

Accepted Answer

A) federal regulatory agencies such as the FTC 
B) federal, state, and local legislation 
C) the U.S. Supreme Court 
D) culture 
E) organizational core values 
A) federal regulatory agencies such as the FTC 
B) federal, state, and local legislation 
C) the U.S. Supreme Court 
D) culture 
E) organizational core values

Question 14

Copyrights, trademarks, and patents are

Accepted Answer

A) public goods. 
B) intellectual property. 
C) rights granted to individuals or organizations by the WTO for a period of five years. 
D) limited to books, music, and software. 
E) subject to ISO 14000 requirements. 
A) public goods. 
B) intellectual property. 
C) rights granted to individuals or organizations by the WTO for a period of five years. 
D) limited to books, music, and software. 
E) subject to ISO 14000 requirements.

Question 15

According to public opinion surveys, __________ are considered to be among the least ethical occupations in the United States.

Accepted Answer

A) insurance company professionals 
B) legal professionals 
C) advertising practitioners 
D) members of U.S. Congress 
E) the news media 
A) insurance company professionals 
B) legal professionals 
C) advertising practitioners 
D) members of U.S. Congress 
E) the news media

Question 16

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents. A builder who decided to build a subdivision with 500 homes and paint each with an environmentally friendly, soy-based paint (even though it costs more) would be practicing

Accepted Answer

A) profit responsibility. 
B) cause marketing. 
C) stakeholder responsibility. 
D) mass marketing. 
E) societal responsibility. 
A) profit responsibility. 
B) cause marketing. 
C) stakeholder responsibility. 
D) mass marketing. 
E) societal responsibility.

Question 17

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of

Accepted Answer

A) a crony. 
B) a scab. 
C) a whistle-blower. 
D) a corporate snitch. 
E) an ombudsman. 
A) a crony. 
B) a scab. 
C) a whistle-blower. 
D) a corporate snitch. 
E) an ombudsman.

Question 18

Employees who report unethical or illegal actions of their employers are referred to as

Accepted Answer

A) whistle-blowers. 
B) scabs. 
C) cronies. 
D) corporate snitches. 
E) ombudsman. 
A) whistle-blowers. 
B) scabs. 
C) cronies. 
D) corporate snitches. 
E) ombudsman.

Question 19

What are the five steps in a social audit?

Accepted Answer

A social audit consists of the following

Question 20

A personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as

Accepted Answer

A) utilitarianism. 
B) hedonism. 
C) existentialism. 
D) moral idealism. 
E) socialism. 
A) utilitarianism. 
B) hedonism. 
C) existentialism. 
D) moral idealism. 
E) socialism.

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

Which of the following statements about sustainable development is most accurate?

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones. The G21 vision arose out of this goal, which eventually led to the production of which of the following vehicles?

Social responsibility refers to

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

The FTC established the Do Not Call Registry in 2003 for consumers who do not want to receive unsolicited telemarketing calls. Today, a telemarketer can be fined up to __________ for each call made to a telephone number posted on the registry.

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group. Culture also serves as a socializing force that dictates what is morally right and just. This means that moral standards

The unauthorized use of intellectual property can severely affect the owners of that property. This practice also

Which of the following is an example of green marketing?

Which of the following is a socializing force that dictates what is morally right and just?

Copyrights, trademarks, and patents are

According to public opinion surveys, __________ are considered to be among the least ethical occupations in the United States.

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents. A builder who decided to build a subdivision with 500 homes and paint each with an environmentally friendly, soy-based paint (even though it costs more) would be practicing

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of

Employees who report unethical or illegal actions of their employers are referred to as

What are the five steps in a social audit?

A personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

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