Question 1

What was the consequence to the Coca-Cola employee who tried to sell classified information to PepsiCo?

Accepted Answer

A) The employee was fired and no other legal action was taken since the practice is unfortunately too common. 
B) The employee was given the choice of quitting or being demoted to a minimum wage job. 
C) The employee was arrested for bribery and sentenced to five years house arrest. 
D) The employee was sentenced to eight years in prison and ordered to pay $40,000 in restitution. 
E) The employee was permitted to keep her original job (minus any bonuses), but had to attend a seminar on ethical behavior. 
A) The employee was fired and no other legal action was taken since the practice is unfortunately too common. 
B) The employee was given the choice of quitting or being demoted to a minimum wage job. 
C) The employee was arrested for bribery and sentenced to five years house arrest. 
D) The employee was sentenced to eight years in prison and ordered to pay $40,000 in restitution. 
E) The employee was permitted to keep her original job (minus any bonuses), but had to attend a seminar on ethical behavior. D

Question 2

A key difference between cause marketing and a charitable contribution is

Accepted Answer

A) a charitable contribution provides an organization with a lower tax deduction. 
B) there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year. 
C) charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount directly affected by consumers' purchases. 
D) cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions. 
E) there is essentially no difference between a charitable contribution and cause marketing. 
A) a charitable contribution provides an organization with a lower tax deduction. 
B) there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year. 
C) charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount directly affected by consumers' purchases. 
D) cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions. 
E) there is essentially no difference between a charitable contribution and cause marketing. C

Question 3

Economic espionage refers to

Accepted Answer

A) the destruction of a competitor's products or services through physical damage of property or damage to their reputation. 
B) persuading someone to act in one's favor, typically illegally or dishonestly, by a gift of money or other inducement. 
C) an illicit payment made to someone who has facilitated a transaction or appointment. 
D) the collection of trade secrets or other intellectual property from foreign countries or governments. 
E) the clandestine collection of trade secrets or proprietary information about a company's competitors. 
A) the destruction of a competitor's products or services through physical damage of property or damage to their reputation. 
B) persuading someone to act in one's favor, typically illegally or dishonestly, by a gift of money or other inducement. 
C) an illicit payment made to someone who has facilitated a transaction or appointment. 
D) the collection of trade secrets or other intellectual property from foreign countries or governments. 
E) the clandestine collection of trade secrets or proprietary information about a company's competitors. E

Question 4

A Pressure-Assist Flushing System for toilets, which uses air and water pressure to ensure a powerful flush, can burst inside toilet tanks, "releasing stored pressure," according to the Consumer Product Safety Commission. It was recalled following 14 reports of injuries. This action protected consumers' right to

Accepted Answer

A) safety. 
B) be informed. 
C) be heard. 
D) choose. 
E) be treated courteously. 
A) safety. 
B) be informed. 
C) be heard. 
D) choose. 
E) be treated courteously.

Question 5

Profit responsibility refers to

Accepted Answer

A) the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
B) the view that an organization has an obligation to those who can affect the achievement of its objectives. 
C) the concept that no expansion or additional research and development will occur until a company is making a profit. 
D) the idea that organizations are part of a larger society and are accountable to that society for their actions. 
E) the duty of a firm to maximize profits for its owners or stockholders. 
A) the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
B) the view that an organization has an obligation to those who can affect the achievement of its objectives. 
C) the concept that no expansion or additional research and development will occur until a company is making a profit. 
D) the idea that organizations are part of a larger society and are accountable to that society for their actions. 
E) the duty of a firm to maximize profits for its owners or stockholders.

Question 6

A global undertaking to further environmental quality and green marketing efforts is the

Accepted Answer

A) ISO 14000 initiative. 
B) Kyoto Protocol. 
C) Green World (GW) initiative. 
D) ISO 9000 initiative. 
E) Madrid Protocol initiative. 
A) ISO 14000 initiative. 
B) Kyoto Protocol. 
C) Green World (GW) initiative. 
D) ISO 9000 initiative. 
E) Madrid Protocol initiative.

Question 7

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

Accepted Answer

A) philanthropic marketing. 
B) cause marketing. 
C) marketing altruism. 
D) public relations marketing. 
E) societal marketing. 
A) philanthropic marketing. 
B) cause marketing. 
C) marketing altruism. 
D) public relations marketing. 
E) societal marketing.

Question 8

A recent study of business executives reported that __________ percent had witnessed ethically troubling behavior.

Accepted Answer

A) 7 
B) 18 
C) 25 
D) 63 
E) 62 
A) 7 
B) 18 
C) 25 
D) 63 
E) 62

Question 9

Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well. Personal claims and property damage from consumer product safety incidents cost companies more than __________ annually.

Accepted Answer

A) $100 million 
B) $900 million 
C) $300 billion 
D) $500 billion 
E) $700 billion 
A) $100 million 
B) $900 million 
C) $300 billion 
D) $500 billion 
E) $700 billion

Question 10

ISO stands for

Accepted Answer

A) International Service Organizations. 
B) Integrated Standards Organization. 
C) International Standards Organization. 
D) International Sustainable Offerings. 
E) Integrated Solutions Organization. 
A) International Service Organizations. 
B) Integrated Standards Organization. 
C) International Standards Organization. 
D) International Sustainable Offerings. 
E) Integrated Solutions Organization.

Question 11

The Consumer Bill of Rights refers to a statement that

Accepted Answer

A) codified the ethics of exchange between manufacturers, distributors, and suppliers, including the right to be paid. 
B) codified the ethics of exchange between manufacturers, distributors, and suppliers, including the rights to safe working conditions, fair pay, and collaborative decision making. 
C) codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard. 
D) guaranteed consumers the right to be compensated through replacement, repair, or reimbursement for products that fail to perform as promised by the manufacturer. 
E) guaranteed consumers the rights that are enumerated in the First Amendment to the U.S. Constitution. 
A) codified the ethics of exchange between manufacturers, distributors, and suppliers, including the right to be paid. 
B) codified the ethics of exchange between manufacturers, distributors, and suppliers, including the rights to safe working conditions, fair pay, and collaborative decision making. 
C) codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard. 
D) guaranteed consumers the right to be compensated through replacement, repair, or reimbursement for products that fail to perform as promised by the manufacturer. 
E) guaranteed consumers the rights that are enumerated in the First Amendment to the U.S. Constitution.

Question 12

There are three concepts of social responsibility, each relating to particular constituencies. Profit responsibility is characterized by

Accepted Answer

A) the triple-bottom line, to achieve sustainable, long-term growth. 
B) a focus on the obligations an organization has to those who can affect achievement of its objectives. 
C) an engagement in open and free competition without deception or fraud. 
D) an unrelenting customer focus. 
E) a focus on seller-oriented outcomes. 
A) the triple-bottom line, to achieve sustainable, long-term growth. 
B) a focus on the obligations an organization has to those who can affect achievement of its objectives. 
C) an engagement in open and free competition without deception or fraud. 
D) an unrelenting customer focus. 
E) a focus on seller-oriented outcomes.

Question 13

In 1962, President John

Accepted Answer

A) to have legal representation in a court of law 
B) to exchange or return products and services within a reasonable period of time 
C) to receive fair prices for both products and services 
D) to be heard 
E) to be compensated for product defects 
A) to have legal representation in a court of law 
B) to exchange or return products and services within a reasonable period of time 
C) to receive fair prices for both products and services 
D) to be heard 
E) to be compensated for product defects

Question 14

Source Perrier S.A., the supplier of Perrier bottled water, exercised __________ when it recalled 160 million bottles of water in 120 countries after traces of a toxic chemical were found in 13 bottles. The recall cost the company $35 million and the profit from $40 million in lost sales. Even though the chemical was not harmful to humans, the president of the company believed it was his duty to remove "the least doubt, as minimal as it might be, to weigh on the image of the quality and purity of our product."

Accepted Answer

A) moral idealism 
B) utilitarianism 
C) cause marketing 
D) profit responsibility 
E) stakeholder responsibility 
A) moral idealism 
B) utilitarianism 
C) cause marketing 
D) profit responsibility 
E) stakeholder responsibility

Question 15

An employee of Coca-Cola attempted to share its marketing plan with an employee of PepsiCo for a modest price. What should the PepsiCo employee do?

Accepted Answer

A) Buy the marketing plan if assured there would be no legal or ethical repercussions. 
B) Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away. 
C) Immediately contact Coca-Cola to advise it of the plot to sell the marketing plan. 
D) Immediately report the offer to the Better Business Bureau. 
E) Advise the Coca-Cola employee that it would be ethical to accept the plan if it was offered for free. 
A) Buy the marketing plan if assured there would be no legal or ethical repercussions. 
B) Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away. 
C) Immediately contact Coca-Cola to advise it of the plot to sell the marketing plan. 
D) Immediately report the offer to the Better Business Bureau. 
E) Advise the Coca-Cola employee that it would be ethical to accept the plan if it was offered for free.

Question 16

Consumers have an obligation to __________ in the exchange process and in the use and disposition of products.

Accepted Answer

A) get as much as they can for their money 
B) support cause marketing efforts 
C) reveal any and all pertinent personal information 
D) act ethically and responsibly 
E) seek products with ISO 14000 certification 
A) get as much as they can for their money 
B) support cause marketing efforts 
C) reveal any and all pertinent personal information 
D) act ethically and responsibly 
E) seek products with ISO 14000 certification

Question 17

In 1962, President John

Accepted Answer

A) to privacy 
B) to be informed 
C) to be treated with respect 
D) to be treated without prejudice 
E) to receive fair prices for both products and services 
A) to privacy 
B) to be informed 
C) to be treated with respect 
D) to be treated without prejudice 
E) to receive fair prices for both products and services

Question 18

A health club wishes to follow the American Marketing Association Statement of Ethics and decides to offer a modified workout class at a very low price for senior citizens who otherwise might not be able to afford their services. This action exhibits which key AMA ethical value?

Accepted Answer

A) honesty 
B) fairness 
C) respect 
D) openness 
E) responsibility 
A) honesty 
B) fairness 
C) respect 
D) openness 
E) responsibility

Question 19

A systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility is referred to as

Accepted Answer

A) a business mission. 
B) a social audit. 
C) the strategic marketing process. 
D) a SWOT analysis. 
E) an accountability analysis. 
A) a business mission. 
B) a social audit. 
C) the strategic marketing process. 
D) a SWOT analysis. 
E) an accountability analysis.

Question 20

In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as

Accepted Answer

A) societal norms. 
B) societal mores. 
C) business cultures. 
D) fair trade practices. 
E) corporate values. 
A) societal norms. 
B) societal mores. 
C) business cultures. 
D) fair trade practices. 
E) corporate values.

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

What was the consequence to the Coca-Cola employee who tried to sell classified information to PepsiCo?

A key difference between cause marketing and a charitable contribution is

Economic espionage refers to

Profit responsibility refers to

A global undertaking to further environmental quality and green marketing efforts is the

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

A recent study of business executives reported that __________ percent had witnessed ethically troubling behavior.

Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well. Personal claims and property damage from consumer product safety incidents cost companies more than __________ annually.

ISO stands for

The Consumer Bill of Rights refers to a statement that

There are three concepts of social responsibility, each relating to particular constituencies. Profit responsibility is characterized by

In 1962, President John

An employee of Coca-Cola attempted to share its marketing plan with an employee of PepsiCo for a modest price. What should the PepsiCo employee do?

Consumers have an obligation to __________ in the exchange process and in the use and disposition of products.

In 1962, President John

A health club wishes to follow the American Marketing Association Statement of Ethics and decides to offer a modified workout class at a very low price for senior citizens who otherwise might not be able to afford their services. This action exhibits which key AMA ethical value?

A systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility is referred to as

In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

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