Exam 4: Ethical and Social Responsibility for Sustainable Marketing

There are three concepts of social responsibility, each relating to particular constituencies. Stakeholder responsibility is characterized by

Two laws specifically intended to curb economic espionage and bribery in international marketing are

Moral idealism refers to

Suppose you are a senior executive at PepsiCo and a Coca-Cola employee offers to sell you the marketing plan and sample for a new Coke product at a modest price. When asked this question in an online survey, __________ percent of marketing and advertising executives said they would buy the plan and product sample if there were no repercussions.

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined by __________ in __________.

Caveat emptor refers to

The groups primarily served by a firm exhibiting profit responsibility include

All of the following are examples of economic espionage except

The residents of Alaska and people throughout the world were outraged when the Exxon Valdez crashed into a shoal and dumped millions of gallons of crude oil into the pristine waters of Prince William Sound. People were upset with Exxon's response to the disaster. The company was slow to admit its mistake and even slower to implement cleanup activities. Exxon was criticized for acting in a manner that would benefit the organization but not society. In short, Exxon did not demonstrate

Procter & Gamble supports disadvantaged youth and provides relief after disasters strike when its customers purchase selected company products. This is an example of

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as

A formal statement of ethical principles and rules of conduct is referred to as

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms, business culture and industry practices, and

In 1962, President John

Cause marketing refers to

Which of the following statements best describes the activities of a whistle-blower?

Ethics refers to the

The groups primarily served by a firm exhibiting stakeholder responsibility include

Body Bazaar: The Market for Human Tissue in the Biotechnology Age is a book by Lori Andrews and Dorothy Nelkin. According to the book, "Body parts are bought and sold for medical research, diagnostics, and therapies. They are marketed to museums and personal collectors. And pieces of people are increasingly being used as raw materials for products-from placenta-enriched shampoos to experimental DNA-run computers. Blood has become one of the most valuable commodities on Earth. While petroleum sells for $100 a barrel, an equivalent quantity of blood products is worth $67,000." Use this quote to explain why ethics is such a difficult concept to understand.

A social audit is a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility. The five steps of the audit are: (1) recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors; (2) __________; (3) determination of organizational objectives and priorities for programs and activities it will undertake; (4) specification of the type and amount of resources necessary to achieve social responsibility objectives; and (5) evaluation of social responsibility programs and activities undertaken and assessment of future involvement.