Exam 4: Ethical and Social Responsibility for Sustainable Marketing

The effort to meet today's (global) economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs is referred to as

Green marketing refers to

The Latin phrase caveat emptor is a legal concept that means

Business culture affects ethical behavior in competition. Two kinds of unethical behavior are most common:

The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

Who said the following quote: "There is one and only one social responsibility of business-to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud"?

A poll by a public-opinion research firm found that 67 percent of North Americans are willing to boycott products on ethical grounds. This survey did not ask if the person who was acting on ethical grounds would first see if the boycott was based on facts. Which of the following statements describes a conclusion that should be drawn from this information?

How did President John F. Kennedy change the concept of American business culture away from caveat emptor in the 1960s? Before the 1960s, the legal concept of caveat emptor (let the buyer beware) was pervasive in American business culture. In 1962, President Kennedy codified a Consumer Bill of Rights that was intended to regulate the ethics of exchange between buyers and sellers. Ethical exchanges between buyers and sellers should result in both parties being better off after a transaction. The Consumer Bill of Rights includes the rights to safety, to be informed, to choose, and to be heard.

ISO 14000 refers to

Explain the difference between societal culture and business culture.

Six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for the illegal smuggling of undocumented foreign workers into the United States to work at Tyson plants. Based on this information, one could conclude that Tyson's violations were the result of __________, one of the major reasons some company employees engage in unethical behavior.

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group. It also serves as a socializing force that

Explain how Anheuser-Busch practices societal responsibility.

There has been a public outcry about the ethical practices of businesspeople. Public opinion polls show that only 17 percent of U.S. adults rate the ethical standards of business executives as high or very high. If most business are thought to be acting within all relevant laws, this suggests that the businesspeople are perceived to be acting

The American Marketing Association Statement of Ethics is centered on three general norms. Marketers must do no harm, foster trust in the marketing system, and

Practices that include filing warranty claims after the claim period, misredeeming coupons, and making fraudulent returns of merchandise are examples of

Bribery is most likely to occur when

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

American Express Co. pioneered cause marketing when it sponsored the renovation of the Statue of Liberty. This effort raised $1.7 million for the renovation, increased card usage among cardholders, and attracted new cardholders. This is an example of

Arrowhead brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third, using 30 percent less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in