Question 1

Which of the following statements concerning cause marketing is most accurate?

Accepted Answer

A) The vast majority of consumers say they will switch to a brand that supports a good cause, provided the price and quality of the brands are equal. 
B) The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue. 
C) The positive effects of cause marketing are significant during the promotion, but they lose their benefit almost immediately after the promotion runs its course. 
D) Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice. 
E) Women are much more suspicious about the sincerity of cause marketing programs than men; therefore, their contributions are significantly less. 
A) The vast majority of consumers say they will switch to a brand that supports a good cause, provided the price and quality of the brands are equal. 
B) The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue. 
C) The positive effects of cause marketing are significant during the promotion, but they lose their benefit almost immediately after the promotion runs its course. 
D) Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice. 
E) Women are much more suspicious about the sincerity of cause marketing programs than men; therefore, their contributions are significantly less.

Question 2

Since 2006, Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 300 million women and their babies against maternal and neonatal tetanus. This is an example of

Accepted Answer

A) philanthropic marketing. 
B) corporate altruism. 
C) the marketing concept. 
D) green marketing. 
E) cause marketing. 
A) philanthropic marketing. 
B) corporate altruism. 
C) the marketing concept. 
D) green marketing. 
E) cause marketing.

Question 3

Why did 33 percent of PepsiCo's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?

Accepted Answer

A) They would prefer competing ethically so they could sleep at night. 
B) They thought they might go to work for Coca-Cola one day and didn't want to spoil their employment chances. 
C) They were afraid the media would find out. 
D) They knew they would get fired. 
E) They didn't want to disappoint their co-workers. 
A) They would prefer competing ethically so they could sleep at night. 
B) They thought they might go to work for Coca-Cola one day and didn't want to spoil their employment chances. 
C) They were afraid the media would find out. 
D) They knew they would get fired. 
E) They didn't want to disappoint their co-workers.

Question 4

The right to be heard means that

Accepted Answer

A) the U.S. Department of Commerce has the right to hear consumer complaints. 
B) the American Marketing Association has the right to discipline marketers based on customer complaints. 
C) consumers should have access to public policy makers regarding complaints about products and services. 
D) companies should have access to public policy makers regarding complaints about fraudulent consumer practices. 
E) consumers should have access to public policy makers regarding new product ideas. 
A) the U.S. Department of Commerce has the right to hear consumer complaints. 
B) the American Marketing Association has the right to discipline marketers based on customer complaints. 
C) consumers should have access to public policy makers regarding complaints about products and services. 
D) companies should have access to public policy makers regarding complaints about fraudulent consumer practices. 
E) consumers should have access to public policy makers regarding new product ideas.

Question 5

China is the world's largest tobacco-producing country and has 300 million smokers. Approximately 1 million Chinese die annually from smoking-related illnesses. This figure is expected to rise to more than 3 million by 2050. China restricts tobacco imports. U.S. trade negotiators advocate free trade, thus allowing U.S. tobacco companies to market their products in China. The U.S. trade negotiators are acting

Accepted Answer

A) ethically but illegally. 
B) ethically and legally. 
C) unethically and illegally. 
D) unethically but legally. 
E) in ways that cannot be determined by the information provided. 
A) ethically but illegally. 
B) ethically and legally. 
C) unethically and illegally. 
D) unethically but legally. 
E) in ways that cannot be determined by the information provided.

Question 6

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, drug abuse, and muscular dystrophy. This is an example of

Accepted Answer

A) philanthropic marketing. 
B) corporate altruism. 
C) the marketing concept. 
D) green marketing. 
E) cause marketing. 
A) philanthropic marketing. 
B) corporate altruism. 
C) the marketing concept. 
D) green marketing. 
E) cause marketing.

Question 7

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

Accepted Answer

A) protecting the environment. 
B) enhancing corporate sales and profits. 
C) following industry-specific codes of ethics. 
D) fulfilling societal objectives. 
E) demonstrating ethical behavior. 
A) protecting the environment. 
B) enhancing corporate sales and profits. 
C) following industry-specific codes of ethics. 
D) fulfilling societal objectives. 
E) demonstrating ethical behavior.

Question 8

The 3M company stopped production of a chemical it had made for more than 40 years when tests showed the chemical could be accumulated in human tissue, even though the products in which it was used had no known harmful health or environmental effect. The voluntary action by 3M is an example of

Accepted Answer

A) individualism. 
B) utilitarianism. 
C) existentialism. 
D) moral idealism. 
E) socialism. 
A) individualism. 
B) utilitarianism. 
C) existentialism. 
D) moral idealism. 
E) socialism.

Question 9

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

Accepted Answer

A) social responsibility. 
B) moral idealism. 
C) utilitarianism. 
D) hedonism. 
E) the Golden Rule. 
A) social responsibility. 
B) moral idealism. 
C) utilitarianism. 
D) hedonism. 
E) the Golden Rule.

Question 10

The FTC is concerned about the amount of personal information that is collected through websites because the consumer may not be made aware of how this information is being used. Over 92 percent of websites collect personal information, yet only about __________ percent make their customers aware of how that information is being used.

Accepted Answer

A) 25 
B) 33 
C) 50 
D) 66 
E) 75 
A) 25 
B) 33 
C) 50 
D) 66 
E) 75

Question 11

An increasing percentage of turkeys are now being marketed as "free range." Consumers typically pay $1 more per pound for free-range turkeys, which are thought to have lived more "humane" or "avian" lives-and as a result, to taste better than conventionally raised turkeys. The USDA defines a free-range bird as one that has been allowed "access to the out-of-doors." Are turkey growers who allow their birds to access the out-of-doors only moments before they are killed acting in a socially responsible manner?

Accepted Answer

To answer this question, students will n

Question 12

__________ is often disguised as gifts, consultant fees, and favors, but is used to gain an unethical advantage over competitors.

Accepted Answer

A) Economic espionage 
B) Utilitarianism 
C) Business intelligence 
D) Oligopoly 
E) Bribery 
A) Economic espionage 
B) Utilitarianism 
C) Business intelligence 
D) Oligopoly 
E) Bribery

Question 13

As the use of the Internet grows around the world, there must be as easy an exchange of ideas and information as possible between countries. One important issue is opt-in versus opt-out. In general, European websites have opt-in policies while U.S. websites have opt-out policies. Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be included. Europeans believe it is unethical to invade someone's privacy. Americans are not nearly as protective of their right to privacy. What ethical factor is illustrated by this example?

Accepted Answer

A) industry practices 
B) social legislation 
C) societal culture and norms 
D) changes in international law 
E) organizational culture and expectations 
A) industry practices 
B) social legislation 
C) societal culture and norms 
D) changes in international law 
E) organizational culture and expectations

Question 14

Chrysler recycles thousands of tons of wood pallets, cardboard, and paper annually. Chrysler cars are 75 percent recyclable. Chrysler's recycling programs are examples of

Accepted Answer

A) recycle marketing. 
B) cause marketing. 
C) green marketing. 
D) environmental marketing. 
E) triple-top line marketing. 
A) recycle marketing. 
B) cause marketing. 
C) green marketing. 
D) environmental marketing. 
E) triple-top line marketing.

Question 15

Thirty-three percent of PepsiCo's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples. Most of those said that they

Accepted Answer

A) thought they might go to work for Coca-Cola one day and didn't want to spoil their employment chances. 
B) would prefer competing ethically so they could sleep at night. 
C) were afraid the media would find out. 
D) knew they would get fired. 
E) didn't want to disappoint their co-workers. 
A) thought they might go to work for Coca-Cola one day and didn't want to spoil their employment chances. 
B) would prefer competing ethically so they could sleep at night. 
C) were afraid the media would find out. 
D) knew they would get fired. 
E) didn't want to disappoint their co-workers.

Question 16

If a brand of imported toys was found to have very high levels of lead in the paint and was recalled, the action would be to protect consumers' right to

Accepted Answer

A) safety. 
B) be informed. 
C) be heard. 
D) choose. 
E) be treated courteously. 
A) safety. 
B) be informed. 
C) be heard. 
D) choose. 
E) be treated courteously.

Question 17

All of the following are the result of an interest in the triple-bottom line except

Accepted Answer

A) sustainable development. 
B) cause marketing. 
C) ISO 14000. 
D) green marketing. 
E) social audits. 
A) sustainable development. 
B) cause marketing. 
C) ISO 14000. 
D) green marketing. 
E) social audits.

Question 18

If a representative of a hotel group offered an existing customer a free night in a hotel property, and when the customer checked into the hotel, the concierge invites the guest to attend a presentation about the hotel group's time share opportunities, this business practice would probably fall into which of the following categories?

Accepted Answer

A) ethical but illegal 
B) ethical and legal 
C) unethical and illegal 
D) unethical but legal 
E) In today's media age, this practice has become universal; any bias is implied and need not be directly stated under the caveat emptor doctrine. 
A) ethical but illegal 
B) ethical and legal 
C) unethical and illegal 
D) unethical but legal 
E) In today's media age, this practice has become universal; any bias is implied and need not be directly stated under the caveat emptor doctrine.

Question 19

A personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome, is referred to as

Accepted Answer

A) social responsibility. 
B) moral idealism. 
C) utilitarianism. 
D) hedonism. 
E) religion. 
A) social responsibility. 
B) moral idealism. 
C) utilitarianism. 
D) hedonism. 
E) religion.

Question 20

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of

Accepted Answer

A) profit responsibility. 
B) cause marketing. 
C) stakeholder responsibility. 
D) societal responsibility. 
E) mass marketing. 
A) profit responsibility. 
B) cause marketing. 
C) stakeholder responsibility. 
D) societal responsibility. 
E) mass marketing.

Which of the following statements concerning cause marketing is most accurate?

Since 2006, Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 300 million women and their babies against maternal and neonatal tetanus. This is an example of

Why did 33 percent of PepsiCo's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?

The right to be heard means that

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, drug abuse, and muscular dystrophy. This is an example of

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

The 3M company stopped production of a chemical it had made for more than 40 years when tests showed the chemical could be accumulated in human tissue, even though the products in which it was used had no known harmful health or environmental effect. The voluntary action by 3M is an example of

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

__________ is often disguised as gifts, consultant fees, and favors, but is used to gain an unethical advantage over competitors.

Chrysler recycles thousands of tons of wood pallets, cardboard, and paper annually. Chrysler cars are 75 percent recyclable. Chrysler's recycling programs are examples of

Thirty-three percent of PepsiCo's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples. Most of those said that they

If a brand of imported toys was found to have very high levels of lead in the paint and was recalled, the action would be to protect consumers' right to

All of the following are the result of an interest in the triple-bottom line except

A personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome, is referred to as

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

Filters

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Which of the following statements concerning cause marketing is most accurate?

Since 2006, Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 300 million women and their babies against maternal and neonatal tetanus. This is an example of

Why did 33 percent of PepsiCo's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?

The right to be heard means that

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, drug abuse, and muscular dystrophy. This is an example of

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

The 3M company stopped production of a chemical it had made for more than 40 years when tests showed the chemical could be accumulated in human tissue, even though the products in which it was used had no known harmful health or environmental effect. The voluntary action by 3M is an example of

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

__________ is often disguised as gifts, consultant fees, and favors, but is used to gain an unethical advantage over competitors.

Chrysler recycles thousands of tons of wood pallets, cardboard, and paper annually. Chrysler cars are 75 percent recyclable. Chrysler's recycling programs are examples of

Thirty-three percent of PepsiCo's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples. Most of those said that they

If a brand of imported toys was found to have very high levels of lead in the paint and was recalled, the action would be to protect consumers' right to

All of the following are the result of an interest in the triple-bottom line except

A personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome, is referred to as

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation Targeting and Positioning

Developing New Products and Services

Managing Successful Products Services and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising Sales Promotion and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Financial Aspects of Marketing

Building an Effective Marketing Plan

Filters